00:00Billie Eilish has been working on making pop music more sustainable throughout her career,
00:04from recycled vinyl to reducing carbon emissions on her tours and raising awareness.
00:10Billie Eilish is one of the biggest pop stars today, catapulted into the spotlight through
00:14her single Ocean Eyes and known for her recent successes such as her latest album Hit Me
00:18Hard and Soft.
00:20But when she's not singing her heart out in the spotlight or accepting Grammy awards,
00:24Eilish has a mission she's dead set on accomplishing.
00:27Eilish released her last two albums on 100% recycled black vinyl, partnered with ego-conscious
00:33company Reverb to eliminate more greenhouse gas pollution than her tours create, and used
00:37entirely recycled fabrics in her 2022 Met Gala look.
00:42Before releasing Hit Me Hard and Soft, Eilish spoke with Billboard and explained why sustainability
00:46is so important to her, sharing,
00:48It's a never-ending effing fight.
00:51All you can do is express and explain your beliefs, but a lot of people don't really
00:54understand the severity of the climate crisis, and if they do, they're like, well, what's
00:58the point?
00:59We're all going to die anyway.
01:00Believe me, I feel that way too.
01:02But what's the point goes both ways.
01:04What's the point?
01:05I can do whatever I want.
01:06We're all going to die anyway.
01:08Or what's the point?
01:09I might as well do the right thing while I'm here.
01:12Eilish's message resonated with many online because she pointed out that as someone with
01:16power and influence, she has the opportunity to make a change.
01:20The fact is, even if 10% of the global population was committed to reducing its carbon footprint,
01:25the impact we can have as individuals remains pretty insignificant.
01:30But Eilish stands as a perfect example for both fellow musicians and elected reps that
01:35living and working more sustainably on a larger scale is possible.
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