00:00Did Nara Smith just try to rewrite internet history?
00:02You know what? Let's Google what the definition of a trad wife is.
00:06On a recent episode of Call Her Daddy, hosted by Alex Cooper,
00:09TikTok mega star Nara Smith claimed she has never been a trad wife.
00:13And they are assuming that this is your life.
00:18She called the label bizarre and literally pulled out her phone to Google the definition on camera.
00:22Well, I had to look up the term because I wasn't familiar with that, right?
00:26Going point by point to prove she's just a normal working mom.
00:30I don't prioritize being a homemaker.
00:32I am out in LA. I travel a lot.
00:34There's just one massive problem.
00:36Her audience isn't buying it.
00:38For what? Right?
00:40Right.
00:40The moment that clip hit social media, the internet called total foul.
00:43Comments started firing off like,
00:45the way they're trying to gaslight us right now.
00:47And another user wrote,
00:49Okay, she's denying it now, but she used to use the hashtag on all her TikToks.
00:54Except there's a major plot twist.
00:56We checked and the receipts don't seem to be there.
00:59It was somebody with the username Nara who was not Nara Smith's account
01:03who had tagged her and tagged hashtag trad wife.
01:06Internet sleuths even dug through her entire post history.
01:09And unless Nara made some top secret edits,
01:12it doesn't look like she's ever actually tagged herself as a trad wife.
01:16Which brings us to the real question.
01:18And I'm not defending Nara Smith or saying that she's like not a trad wife.
01:20I don't care. That's not what this is about.
01:22If Nara never explicitly called herself a trad wife,
01:25why is everyone so furious that she's denying it now?
01:28This is about believing something is factual
01:29because it confirms a narrative that we already believe.
01:33To understand the intense backlash,
01:35you have to look at how the Nara Smith brand was built in the first place.
01:38Born in South Africa,
01:40Nara blew up on TikTok for making observed,
01:42time-intensive foods completely from scratch.
01:44These look divine, so I had to give it a try.
01:48We're talking homemade cereal, cough drops, and literally chewing gum.
01:52But it wasn't just the recipes.
01:53It was the psychological framing.
01:55Everything about her content screamed trad wife.
01:58The classic video setup usually started with her soft spoken whisper.
02:01My parents are about to get on a nine hour flight,
02:04so I needed to make them a little sweet treat before they left.
02:08Add in vintage inspired designer dresses,
02:10a hyper-domestic aesthetic, and a calm, almost robotic poise.
02:14So that was yesterday. Let me show you what he got.
02:17And her content naturally aligned with the internet's fascination with traditional gender roles.
02:22Firstly, it means putting God, your husband, and your children in the center of your life.
02:27In that order.
02:28So even if she never typed out the hashtag,
02:31she handed the internet the visual blueprint.
02:33And the audience loved it.
02:34With many feeling as if they were watching a modern-day Stepford fantasy.
02:38And Nara rode that viral wave straight to millions of followers and a massive global audience.
02:43But her content wasn't always high fashion gowns and a spotless multi-million dollar kitchen.
02:49If you scroll back to the beginning of her digital footprint,
02:51you see a young married couple posting travel vlogs,
02:54with a minimalist look and early high fashion styling.
02:57Which makes total sense considering both she and her husband, Lucky Blue Smith,
03:01were professional working models signed to top agencies like IMG.
03:05Fast forward to today, with her net worth sitting around $6 million.
03:09And that shift is exactly why some viewers feel duped.
03:13Because to those critics, the tradwife persona didn't feel like an organic lifestyle.
03:17It felt like a calculated multi-million dollar marketing strategy.
03:21That doesn't make any sense. Like, I provide for our family.
03:24During her interview on Call Her Daddy, Nara didn't just reject the label.
03:27She tried to systemically dismantle every assumption the internet has held
03:30about her household for the last two years.
03:33People are assuming, based off of the one and a half minute videos they see.
03:37When reading the Google definition of a tradwife,
03:40which defines it as a woman who submits to her husband as a sole breadwinner,
03:44Nara hit back hard.
03:45So, with that definition and those points, I'm none of that.
03:49And further explained that their parenting duties are a 50-50 split.
03:53Like, when he works, I watch them.
03:54When I work, he watches them.
03:56And now, given everything that's been going on,
03:59we also have help.
04:00Most importantly, she outright rejected the idea that Lucky is a provider,
04:04stating clearly,
04:05No, we both work.
04:07As for her kitchen content,
04:09I like to cook. My husband burns everything.
04:11To Nara, cooking isn't a submissive duty to her husband.
04:14Sure. Do I love cooking because it's my passion
04:16and because I kind of have to do it given my autoimmune? Absolutely.
04:20So, if Nara laid out all these facts,
04:22why didn't the internet just say,
04:24are bad and move on?
04:25Well, that's because this isn't the first time
04:27Nara Smith has been accused of optical illusion marketing.
04:30If I were to turn this camera around,
04:32you would see four screaming kids
04:34and Lucky trying to wrangle them all.
04:35Over the past year, as her brand exploded,
04:38several smaller creators pointed out striking similarities
04:40between their longstanding from scratch cooking concept
04:43and Nara's viral videos.
04:45Now, when viewers saw a former high fashion model
04:47potentially taking inspiration from smaller creators
04:50without tag credits,
04:51while projecting an effortless whisper,
04:53for quiet domestic life,
04:54a narrative formed.
04:55A narrative that stated,
04:57Nara Smith was a curated character
04:59designed for maximum algorithmic virality.
05:02The problem in the digital space is
05:03when you build an empire on a specific fantasy,
05:06pulling back the curtain and saying,
05:08that was never real,
05:09you guys just made that up,
05:10feels like an insult to the audience's intelligence.
05:13Everything that I've been reading online,
05:15I find it very concerning almost
05:17that we need to put women in very specific,
05:22very narrow boxes in order to make sense of them.
05:25So why would Nara run away from the label
05:27so aggressively right now on Call Her Daddy?
05:30So really, I think what's happening
05:31is they're taking the image of a woman in a kitchen
05:34and they are assuming that this is your life.
05:40And well, many are saying follow the money.
05:42Over the last few years,
05:43the trad wife movement has shifted
05:45from a fun TikTok aesthetic
05:46into a deeply politicized,
05:49culturally polarizing ideology.
05:51In fact, one insightful commenter
05:53broke down the exact dynamic at play, writing,
05:56she's clearly not a trad wife,
05:57but a very specific group of people
05:59keep pushing that idea,
06:00not to mock her or humiliate her,
06:02but because it benefits their political agenda.
06:05And that is the crux of the issue.
06:07While that hyper domestic aesthetic
06:09built her initial following,
06:10major corporate brands and luxury fashion houses
06:13like Marc Jacobs,
06:14who recently cast her in a massive campaign,
06:16do not want to be tied
06:17to a politically polarizing movement.
06:19In fact, Nara admitted on the podcast
06:21that the trad wife rumor
06:23actually cost her real money.
06:24We were trying to work with this person
06:26and the person was like,
06:27I don't care what you say,
06:28what you do,
06:29what you show me,
06:30what Forbes articles you show me of her business.
06:32Like she is a trad wife to me
06:34and I don't want to work with her.
06:35Meaning the trad wife label
06:37went from being her primary growth engine
06:39to a multi-million dollar liability.
06:41And Nara isn't just a home cook
06:43making bubblegum from scratch anymore.
06:45She's launching cookbooks,
06:46signing high fashion deals,
06:48and expanding into a global lifestyle brand.
06:50And to secure those mainstream corporate contracts,
06:53she must scrub any association
06:55with a controversial subculture
06:57or risk more brands rejecting her
06:59due to a false label.
07:01So what's the real issue with Nara Smith?
07:03The core issue here
07:04is that the audience feels gaslit.
07:06Viewers feel like Nara leaned heavily
07:08into every single visual cue of a trad wife.
07:10The gowns,
07:11the for my husband framing,
07:13the stepper tone.
07:14We had just sat down to watch a movie
07:16when my mom turned to me
07:17and said that Nando sounded so good right now.
07:21But now critics argue that
07:22she used that aesthetic
07:23to build a multi-million dollar platform
07:25and is now pretending it was all in their heads.
07:28So is Nara just setting the record straight
07:30and protecting her bag?
07:32Or is the internet right
07:33for calling out a creator
07:34who dropped an aesthetic
07:35the second it stopped paying off?
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