00:00Hey friends, welcome to today's video. Today is going to be the greatest day of your life.
00:07Nike. They're a global powerhouse in the sports and athletic wear industry and have long been synonymous with
00:14excellence, innovation, and
00:16inspiration. Now, they were founded in
00:191964 and Nike has continued to push the boundaries of performance and style,
00:24empowering athletes and enthusiasts alike to achieve their best.
00:30But perhaps their most influential contribution to the world isn't a product or a technology.
00:37What if it's a simple three-word slogan that has transcended sports to become a universal mantra?
00:45Just do it.
00:47You know, in my opinion, one of the most brilliant advertising slogans of all time is Nike's iconic
00:55Just Do It.
00:56You know, sure, it's generated billions of dollars in revenue since its launch more than two decades ago.
01:03And while I admire and appreciate that,
01:06deep in my heart,
01:07it's not the reason why I love it. You see, we all associate Nike with sports and athletics,
01:13so it's easy to think that Just Do It message is about not being lazy,
01:18about summoning willpower or digging deep and finding resources you didn't know you had.
01:25It's all about pushing yourself to the end, no matter how challenging the journey is.
01:32Now, all of that for me is absolutely in there.
01:35But before you can get to any of that, whether you're running a race or starting a business,
01:41you have to have something else.
01:44And you know, what Just Do It really calls to, in my opinion, is courage.
01:50You know, what holds back someone whose doctors just told them they need to get more exercise,
01:56but that person hasn't strapped on a pair of running shoes in 20 years?
02:00You know, I believe it's not laziness or a lack of willpower.
02:04I believe in today's society.
02:06It's fear. You know, people worry. Will I look like a fool?
02:11Will I do it wrong?
02:13Will I be out of breath after a minute?
02:16Or will people laugh at me?
02:19You know, and
02:21what's true in that situation is true in virtually every endeavor in life.
02:26It's our fears that stop us from taking the first step or making that first move.
02:32And the answer to that, in my opinion, is so very, very simple.
02:37You know, people will say, but I'm not good enough yet. I say,
02:42just do it.
02:43But I don't have the money right now.
02:46Just do it.
02:48But I'm not ready.
02:50Just do it.
02:52But I don't know how.
02:54Just do it.
02:57But what if I fail?
02:59Just do it.
03:02In other words, in my opinion,
03:04never mind the past. Never mind what you have or haven't done up until now.
03:10Never mind all the reasons why you can't and all the people who tell you why you can't.
03:16Never mind how scared you are. Don't bother trying to solve any of that crap.
03:23Ignore it and simply begin.
03:26Take action on that thing you've imagined. Move decisively in the direction of your dreams.
03:32Get to where you
03:35want to be.
03:36You know, all that and a little three-word phrase that's emblazoned on t-shirts, billboards, hats, bags, and boxes.
03:44Everywhere you look. And has been burned into the brains of a huge number of people on this planet.
03:51Extraordinary and wonderful, don't you think? You know, Nike set out to transform their business with that slogan.
03:58There is no question they did that. But I think they may have done something much, much more valuable.
04:05They've supplied the
04:07little voice
04:09inside countless heads with a simple and incredibly powerful response to any fear-driven doubt,
04:17hesitation, or resistance.
04:19I mean think about this. Who knows how many businesses, how many minds,
04:25how many lives have been transformed by those three little words?
04:30Just do it.
04:32You know, and so the next time you face your challenge or when doubt starts to creep in,
04:38I'm going to ask you to remember Nike's timeless wisdom and just do it.
04:43Because in the end, it's not about perfection. It's about taking that first step and embracing the journey.
04:50Think about your dreams and the goal and the goals you have in your mind right now. And then think,
04:56what's holding you back?
04:58Is it fear? Is it doubt?
05:00Okay, well acknowledge it and then set it aside.
05:05Start with a small step.
05:07You know, no matter how uncertain you feel, each step forward is going to build momentum. And before you know it,
05:14you'll be closer to your dreams than you ever thought possible.
05:18So embrace the
05:20the spirit of just do it and watch your world transform.
05:25The power to change your life is in those three simple words.
05:29So go ahead. I give you permission.
05:33Just do it.
05:35You know what? I know you can do it. I believe in you. I think you're amazing.
05:40And you know what? I'm here to support you every step of the way. So let's just do it together.
05:47I'll be back tomorrow with some more information. I care about you. And you know what? If anybody's worth it,
05:54you are.
05:56I'll see you tomorrow.
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