00:00Hello, I'm Catalina, I work as a Senior Insight Analyst, and I'm gonna introduce you the sports
00:12study.
00:132024 is an exciting year, mainly because there are a lot of sporting events which are global
00:27in nature and are being conducted this year, and this provides advertisers a unique opportunity
00:33to touch their audiences.
00:34While this is a unique opportunity, advertisers need to stand out because it is an intensive
00:40ad pressure period.
00:42We surveyed four different countries, including the UK, Italy, Spain, and France.
00:48We asked them questions around their purchasing intents and how were they going to experience
00:55these events.
00:57So we see that people see this opportunity as a moment of sharing with friends, a gathering
01:03with family.
01:05People are really willing to buy clothes for sports, but not only for practicing it, with
01:12one third of respondents that really are looking for buying gear for sports, and 28% of people
01:20that are looking for buying more urban outfits.
01:25The last trend, we see that apps and websites are the second most preferred channel for
01:31getting updates around these events.
01:34The whole idea of doing this study was to help advertisers from different industries
01:38and associate and planify specific strategies that will help them stand out during this
01:44intensive advertising period.
01:46Score big with your next advertising campaign with Dailymotion Advertising.
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