00:00Hi, I'm Lewis Ryder and I'm the head of studio for Dailymotion Advertising.
00:14At the studio we really push the boundaries of traditional video contents by creating
00:18unique immersive experiences that grab users' attention.
00:22We combine our creative expertise with the latest web technologies and also learnings
00:27that were gathered by our marketing and insights teams.
00:30The team is made up of two areas of expertise.
00:32The first one is led by the creative designers.
00:35They optimize traditional video contents by displaying additional information that are
00:40linked to advertisers and their products.
00:42They focus on the conception of impactful layouts, animations and engagement possibilities.
00:47The second area of expertise is led by our creative developers.
00:51They work closely with the designers to add an interactive layer on top of these videos
00:55which gives us the possibility to strengthen the studio's expertise and also the advertiser's
01:00knowledge on the way in which users can interact with their brand and products.
01:09These creative concepts really boost awareness, consideration and ad recall which are essential
01:14to our campaign's success.
01:15Don't hesitate to visit the Dailymotion website to learn more about the studio.
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