00:00Take the time to stay connected outside your four walls.
00:04I think the CMO has evolved more so because the landscape that we're operating in continues
00:14to change so rapidly.
00:16The stakeholders that we have to think about, first and foremost, are consumers, but now
00:22throughout the organization, whether it's our chief financial officer or our CEO or
00:28investors where they think about the value of the brands and how that relates to the
00:32company value.
00:34To consumers as advocates and to policy makers, particularly for us in healthcare.
00:41All of those things matter, not only for the health of our company, but the health of our
00:45brands.
00:46And then we are operating in a very complex marketplace where the media landscape is changing.
00:53Gone are the days where we're just working with a few individual partners to connect
00:58with consumers, but we're working with traditional media, media that's evolving quickly in the
01:04digital space, retailers as media providers.
01:08So as a CMO, you really have to stay connected to all of that broad landscape of stakeholders,
01:15as well as stay connected to the changing tools in which we use to build our brands.
01:21So it requires you to have a learning mindset, to be humble and recognize that there's always
01:26something more for you to learn.
01:28And I think that was maybe some of the first advice that I got as I entered into a CMO
01:32role was take the time to stay connected outside your four walls so that you can be better
01:39connected to all the stakeholders that matter when you're building and protecting your business.
Comments