00:00If you're not a player in addition to being a coach, you're not really able to
00:04mind the craft and bring in the talent, as well as push the team to its best.
00:09And when you're playing with the team, it just creates a magic of its own.
00:18When I took on the CMO role, I think the best advice that I got was be a coach player.
00:24Always be a coach player, because the craft of marketing is continuously
00:28changing the market around it, how the world is evolving.
00:32We just talked about AI.
00:34We do a lot of prompting jointly as a team because we find that it's a really
00:38big boost to the creative process.
00:40If you're not part of those sessions, if you don't take part in the actual work,
00:44it's hard to keep up with what's happening.
00:46It's also hard to understand how the team is learning.
00:49What is standing in their way?
00:51We use some internal LLMs.
00:53What is it that the team can and can't do?
00:56And how do you unblock those resources for them?
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