Cannes Lions: How the metaverse and gamification has become a gamechanger for the skin care industry

euronews (in English)

New, emerging technologies will give skin care company Galderma a strategic edge and help it respond to customers at the right time, in the right way.

Transcript

00:00The whole metaverse and the whole virtual world that we can be living in very shortly

00:12and already you have hundreds of millions of consumers actually in the metaverse, we're

00:18studying ourselves how to best benefit from these new realities, how to best maybe visualize

00:24the end result that we want the patient to achieve in the treatments that Galderma offers

00:30across the aesthetics medicine or across the prescription medicine and another angle could

00:34be the gamification that we also keep hearing about, that one of the biggest barriers for

00:39patients to see the benefit of the products is sticking to the treatment processes.

00:47So if you ask a teenage boy to apply acne products, they may follow for one week but

00:52the treatment itself takes three months.

00:55So how can we actually make sure that he is going to stay on the treatment for three months

00:58to fully materialize the benefits of our prescription products via for example gamifying solutions

01:04that is going to make it entertaining for him, engaging for him and follow these trends

01:08that we see that we people are actually embracing and living these days with.

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