Particularly affected by the rising prices for holiday are families with children. Research by Travel Supermarket has found that all inclusive deals for the most sort us after destinations for Brits, including Cyprus, Portugal, Greece, Turkey and Spain have got up by nearly 12% with the average price across the top five Mediterranean destinations rising by more than 30% compared to before the COVID-19 pandemic.

Demand from travellers is said to the main reason for increasing prices however rising local prices for staff and other items like food and drink are also stated to be adding to costs.