00:00What's the most popular holiday destination in Europe?
00:07Europe is packed with dream holiday destinations and year after year it's the usual suspects
00:13leading the charge. France, Italy, Spain and Greece. But there's one region in the Balkans
00:18that's crashing the party and fast. In summer 2025 it clocked the highest number of hotel
00:24bookings of any region in the EU, 34 million nights reserved across Airbnb, Booking and Expedia.
00:32It's Croatia's Adriatic coast, a long sun-drenched playground dotted with gems like Dubrovnik and
00:39Rovinia, but the rest of the regional top 10 is a Franco-Spanish duopoly, Andalusia, Provence,
00:46the Valencian community, Catalonia, Occitanie, Nouvelle-Aquitaine, the Paris region and Auvergne,
00:52Rhône-Alpes. The Greek region of Crete and the Aegean islands were the only exception.
00:57There's also a slight leaderboard reshuffle at the country level. France takes gold with 108
01:03million nights booked in summer 2025, while Spain claims silver with 91 million, followed by Italy
01:10at 75 million. Looking at 2025 as a whole, tourists spent around 950 million nights in short-stay
01:19the accommodations booked online, marking an 11% increase from 2024 and a 32% jump from 2023.
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