Vin jean louis bossard

NTV Média

2 years ago

Transcript

00:00 All at the special table Wine Paris. Jean-Louis, I'm delighted to have you here.

00:04 Hello.

00:05 It's good to see Nantes, which will finally conquer the nation, Europe and the world.

00:10 Wine Paris, we mentioned it, a show that has finally become a lighthouse for international distribution.

00:24 A show that started a few years ago with the impetus of the Loire and has grown a lot today.

00:30 It represents France, even the world, I was going to say.

00:33 Everyone is here. A beautiful show with a national and international visitor.

00:40 What makes your presence here unique as a vineyard of the Nantes country on Wine Paris?

00:47 If I come here personally for my business, for my business, it is good to see existing customers,

00:55 but above all to make new customers, to export, to the national also on the big civic or the cavities, but above all export.

01:02 We saw it, a reversal of the number of buyers, since today companies are regrouping, fewer buyers.

01:09 Does that mean a more exacerbated competition in the eyes of a decision cycle for large groups, large vineyards?

01:16 I was going to say, for Muscadet, we are in a phase of redevelopment.

01:20 The image is coming back, we are really in this phase where we become a fashion product.

01:25 So yes, we have this phase of regrouping of companies, of buyers, but there are also lots of small buyers who are redeveloping.

01:34 Because when there are too big structures, there are always small structures that come back.

01:37 And we have people looking for different products, personalized, customizable.

01:44 All that is wine products.

01:46 You are good at saying it because you just mentioned it, it is true that our vineyard is revisited, it is reinvented.

01:51 In our vineyard, there have always been very beautiful vats, vats that have worked very well.

01:56 Today, I was going to say the majority, in each vineyard we find either cranes, or beautiful vats, parcel vats.

02:05 And we really have this work of terroir.

02:09 Do the buyers, CAVIST, CHR buyers or distribution, understand this work that has been done on our terroir?

02:16 A majority today understand. I think there is still a phase of explanation to have.

02:22 And then, after the buyers, you also have to go to the consumers and that's where you have to pass the message.

02:28 So we must explain to our buyers, to our wholesalers, so that they can relay the information and popularize it somewhere.

02:35 You finally gave me a Muscadet Parcellaire.

02:38 For me, it's a bit like the showcase.

02:40 We are on a Muscadet Severe Mainsurdi, we are on a parcel vat, so it's a 2018.

02:46 The idea is really the terroir.

02:49 The name of the plot appears on it, so there it is the Verwaay.

02:52 We are on a field with half-killed schists, so really the shiny side of the half-killed schists, which is very present on the ground.

02:58 And it gives a particularity to this millesime, especially 2018, which is a great millesime in Muscadet.

03:04 And over time, the minerality tends to express itself.

03:07 So today, it's a very elegant wine with a long mouth.

03:11 I know from ear to ear, in any case, to listen to our buyers, the customers, the consumers, I would say the consumers.

03:18 The wine has become very feminine.

03:20 I think our Muscadets also respond to this requirement for a more feminine wine.

03:24 We are completely in the effect of the demand today of white wines, fresh, elegant wines.

03:30 And the Muscadet is completely in line with this elegance.

03:33 It is more or less rich, it always has this elegance and it completely corresponds to the fashion, I would say a little feminine today.

03:39 But which corresponds, I believe, to the taste of a majority of consumers today.

03:43 Come on, we're going to finish to mention it, but it's true that spring is coming.

03:47 This reverdit, it's the opportunity to have very nice salads with a Muscadet.

03:50 It will be composed, of course, I hear.

03:52 Our fish, of course, without exception, our seafood, without exception.

03:56 But we also come back to the poultry, it works terribly well.

03:59 All that is white meat, of course, poultry.

04:02 There is a beautiful harmony.

04:03 There is a very beautiful harmony.

04:04 And I would even go as far as the cheese platters.

04:06 I was going to come, we must not forget them.

04:08 Depending on the raw, depending on the cuvée, we really have the ability to make complete meals on the Muscadet, up to dessert.

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