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NTV Média
  • 3/19/2024

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00:00 When you buy a pair, the choice of your jeans is very important.
00:03 The message is clear, jeans made in France are a reality.
00:08 Jean-Marc, I am delighted to welcome you here on AgriDomain Eurotalk.
00:18 An essential book, "The Permaindustrie. How the development of ecosystem inspired by nature is changing the world".
00:27 It was necessary to open your mind, to raise your science, to put a little bit of meaning in science.
00:36 Where are we today to say that this book is a Bible, a necessity of reading?
00:43 Today it is a reality and it is important to know how to see it, to be able to talk about it and to have the right words.
00:53 The word Permaindustrie is really available to everyone to be able to talk about an industry that is really based on nature.
01:01 And therefore on the respect of people, humans and nature in reciprocity.
01:08 It is a book that, as you mention it, with those who participated in this beautiful adventure,
01:12 Thomas Uriès, Eric Boel, Audrey Pratt, to move on to action.
01:18 We have to get dynamic now, we take our hands off our pockets.
01:22 An example, we all buy jeans in our life, and when I say in our life, in our year,
01:30 we often buy one or more jeans per year.
01:33 So what do we do with our jeans?
01:34 Already at the time of purchase, the choice of his jeans is super important.
01:40 And so there the message is clear, jeans made in France today is a reality.
01:44 Of course, made in France, even from our regions.
01:47 Exactly, and 1083 showed the way with the Carlieu fabrics.
01:51 Before we go into details, there are keywords like "collaborate to grow faster".
01:56 Emulation is fundamental today.
01:58 We are no longer in competition, we are inspired by others, we grow together.
02:01 Absolutely, and that's where it really happens every day, it's done through lots of little gestures
02:08 and ask yourself the question of how, at your level, we can do differently.
02:12 So both as a professional, but also in the attention we pay to others,
02:17 and in what we buy, and in the way we throw it, it's extremely important.
02:21 This book has just been released at the beginning of the year,
02:24 it's the same for the Errol editions, available everywhere.
02:28 Many chapters are there, tips, keywords, I have a lot of them, page 89,
02:34 it's "wonder", of course, you have to wonder.
02:38 It's taking the time to analyze, taking the time to also realize our role as humans,
02:44 and to really get involved in this virtuous society.
02:47 And it's taking the time to have fun in what we do too.
02:52 You mean that not only would we be more virtuous, but also happier?
02:55 Yes.
02:56 That's beautiful.
02:57 Exactly.
02:58 And it's an industry to make people happy.
03:00 So this industry, we are the wheels and the mechanics, we are also the technicians.
03:07 So that means that this book will finally reappropriate good uses, make us think better?
03:14 Exactly, and reconnect us together and with nature.
03:19 So, indispensable, the Permain Industrie, thank you Jean-Marc, and we'll see you soon.
03:25 See you soon, I hope.
03:26 Because I think it's a great partnership mission, with a crazy man.
03:30 Exactly, with Ludovic Lesboueurs, we collect waste in the regions of France.
03:35 Next week, we are in Franche-Comté, Belfort, Vesoules, Daule and Besançon.
03:42 We are revising in the meantime and we are acting.
03:44 It's the Permain Industrie.
03:46 Thank you Jean-Marc.
03:47 Thank you.
03:47 [Music]