Dry January: Low-alcohol beers rise in price by 22.3 percent

National World - LocalTV

Despite low and no-alcohol products being exempt from duty payments to HMRC, why is it that products like zero percent beer are flying up in price? And as a result, what does it mean for your pocket? We’ve got that information coming next.

Transcript

00:00 It's reported that the average price of 9 brands of low and no alcohol beer has increased

00:07 by over 22% since the start of December. According to research by The Grocer magazine, since

00:13 the start of December, the average price of 9 brands including Birra Moretti Zero and

00:17 Heineken Zero have increased by 22.3% at Tesco, Sainsbury's, Asda, Morrison's and Waitrose.

00:25 This means that prices of low and no alcoholic beers and ciders are increasing faster than

00:30 their full-strength counterparts. It was stated that some increases in shelf-edge prices can

00:35 be attributed to changes in promotional activity, but it is thought that supermarkets may cash

00:40 in up to £8.5m as a result of people taking a break from the booze. A spokeswoman for

00:46 Waitrose said "While no retailer is immune to inflation, we work closely with our suppliers

00:52 to keep costs down. As a result, many of our prices have stayed flat whilst others have

00:57 been closely managed."

00:58 [BLANK_AUDIO]

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