AskAndy: When Was the Changing Point for 7awi?

IncArabiaEn

In our series of AskAndy interviews, We asked 7awi Media Group's Co-Founder and CEO Andy Abbar about the changing point for 7awi. Check his answer in the video.

Transcript

00:00 When was the changing point?

00:06 I think just like any business, you have to follow what's happening around you, be it

00:15 from a competition point of view, economics, we went through COVID.

00:22 So I think at every time there is a convergence of things that will force us to adapt and

00:29 change our path.

00:32 One of them I would say was understanding that the market dynamics have changed.

00:40 Advertisement is no longer necessarily the major revenue stream for a publisher like

00:46 Howie.

00:47 So this was the point where we started to really shift our focus from the advertisement

00:53 business to a combination of content, social media, influencers and technology.

01:00 And this I believe was our changing point at Howie.

01:03 [MUSIC PLAYING]

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