00:00 So yeah, so Oktoberfest runs for a couple of weeks and throughout that we've had quite a lot of
00:06 entertainment and a few other things happening. Last Saturday and the Saturday before,
00:12 to mark the start of Oktoberfest, we had a keg on the stage. It was also sort of supported with a
00:19 umper band, a German style umper band, who came in, brass band. We had a sausage eating contest,
00:25 I think we have that every Friday. If you can, whoever can eat the most sausages in I think 60
00:31 seconds. The keg tapping is obviously, it's a free beer for everyone who gets there in time
00:36 because it's first come first serve, but yeah it's quite fun. With the cost of living on the rise,
00:40 hospitality businesses have been searching for innovative ways to attract customers.
00:45 Oktoberfest, Germany's annual festival, has become a popular cultural import in Birmingham and the UK
00:52 and offers a significant tactic to aid the revitalisation of the city's hospitality industry.
00:58 Well we are a beer drinking country from what I've gathered as someone who doesn't really drink
01:06 beer. So Oktoberfest has really brought in like a lot of people that appreciate different types
01:11 of beer, not just what you'll get in like your regular pub, your car lane and everything. So
01:17 people really enjoy the wide range of beers that we offer here and the fun that we then have during
01:23 Oktoberfest is then brought on to them and their friends and their family. So yeah. Birmingham is
01:29 famed for its diversity and naturally there is a deep enthusiasm towards events like Oktoberfest
01:35 and what better way to celebrate cultural events than through great food and drink.
01:41 Yeah so with the food and drink offering we have our Bavarian and Alpine inspired menu,
01:49 inspired by the Alps. A little bit of Italian thrown in, a little bit of sort of French Alps,
01:55 a little bit of Swiss Alps. So it's quite sort of Alpine inspired menus. And then next week
02:03 we will be releasing our new winter drinks menu. Again sort of Alpine inspired drinks,
02:10 more sort of focusing on winter and obviously with Christmas coming up so lots of different winter
02:18 flavours in there and that's starting on the 4th of October. What's more, during such tough
02:25 economic times, Oktoberfest serves not merely as an entertaining festival but a much needed
02:31 respite for the community. This jovial event offers Birmingham's local businesses a platform
02:37 to attract new and old customers alike. I mean as a community hub it really brings in a lot of
02:44 different people, a lot of people that you wouldn't really put in the same kind of scene
02:50 if you would, so to speak. So we are very accepting as a place amongst staff and guests.
02:58 It's just a really fun place to be around really and the drinks are also really nice.
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