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  • 3 years ago
The Silver Award for Sustainable Leadership: Travel Enterprises goes to The Extra Mile.
The Extra Mile is a small, boutique travel company that believes in “high emotion, low impact” experiences. Recently, they curated limited tours in Ladakh’s Changthang region to promote the Pashmina trail. The amount of detailing, the spirit of collaboration and the sensitivity towards the semi-nomadic Changpa shepherd community and the terrain set a great example for others to follow in fragile landscapes.

#Awards #IRTA #Travel #OutlookTraveller #OutlookMagazine #OutlookGroup

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00:00 [MUSIC PLAYING]
00:03 I'm Shobha George, the founder of The Extra Mile.
00:09 It's the best time to travel better.
00:11 Let it be about a low impact on the environment
00:14 and a high impact on the local economy.
00:17 This has been the guiding principle at The Extra Mile.
00:20 The Pashmina Trail has been woven together
00:23 in collaboration with many Ladakhis
00:27 and their organizations, which are directly or indirectly
00:31 connected with the Pashmina story.
00:33 Here, the travelers are not a mere spectator.
00:36 Rather, they connect closely with the people
00:39 and their culture.
00:41 At 16,000 feet above sea level in the Changthang region
00:45 are the pastoral nomads known as the Changpas.
00:48 They migrate with their livestock,
00:50 including the Pashmina goat, almost 11 times a year.
00:55 When the temperature drops to a biting cold of below minus 30
00:58 degrees Celsius is when the Pashmina grows the fine fiber.
01:03 From time immemorial, this fiber was sent to Kashmir
01:07 and woven there.
01:09 Today, the younger generation of Changpas
01:11 are giving up this harsh lifestyle
01:13 to move to the city, taking up menial jobs.
01:17 And at the same time, Ladakhi designers and entrepreneurs
01:21 see the potential of a Pashmina economy,
01:24 where the fiber to fabric can stay within the local economy,
01:29 creating a great job opportunity.
01:31 The Pashmina trail has been designed
01:34 with collaboration with many such individuals
01:36 and organizations, where the traveler is not
01:40 a mere spectator, but gets to deeply connect
01:44 with the people and their culture
01:46 and the story of Pashmina.
01:49 [MUSIC PLAYING]
01:53 .
01:54 you
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