00:00 [MUSIC PLAYING]
00:03 I'm Shobha George, the founder of The Extra Mile.
00:09 It's the best time to travel better.
00:11 Let it be about a low impact on the environment
00:14 and a high impact on the local economy.
00:17 This has been the guiding principle at The Extra Mile.
00:20 The Pashmina Trail has been woven together
00:23 in collaboration with many Ladakhis
00:27 and their organizations, which are directly or indirectly
00:31 connected with the Pashmina story.
00:33 Here, the travelers are not a mere spectator.
00:36 Rather, they connect closely with the people
00:39 and their culture.
00:41 At 16,000 feet above sea level in the Changthang region
00:45 are the pastoral nomads known as the Changpas.
00:48 They migrate with their livestock,
00:50 including the Pashmina goat, almost 11 times a year.
00:55 When the temperature drops to a biting cold of below minus 30
00:58 degrees Celsius is when the Pashmina grows the fine fiber.
01:03 From time immemorial, this fiber was sent to Kashmir
01:07 and woven there.
01:09 Today, the younger generation of Changpas
01:11 are giving up this harsh lifestyle
01:13 to move to the city, taking up menial jobs.
01:17 And at the same time, Ladakhi designers and entrepreneurs
01:21 see the potential of a Pashmina economy,
01:24 where the fiber to fabric can stay within the local economy,
01:29 creating a great job opportunity.
01:31 The Pashmina trail has been designed
01:34 with collaboration with many such individuals
01:36 and organizations, where the traveler is not
01:40 a mere spectator, but gets to deeply connect
01:44 with the people and their culture
01:46 and the story of Pashmina.
01:49 [MUSIC PLAYING]
01:53 .
01:54 you
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