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The Real Reason Hollywood is on Strike | Variety Explains
Variety
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8/2/2023
The Real Reason Hollywood is on Strike | Variety Explains
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00:00
No film premieres, no festivals, no award shows.
00:03
SAG-AFTRA went on strike July 13th, just six weeks after the WGA began its work stoppage.
00:10
These two guilds haven't been on strike at the same time in more than 60 years.
00:15
"If I were that company, I would lock them behind doors."
00:18
But what led to this monumental moment? And what does it mean for the future of Hollywood?
00:22
Let's go back to 1960.
00:28
The previous time of a dual strike can tell us a bit about how to view the current one.
00:32
TV was just coming into its own as a medium, and as a big source of employment for Hollywood creatives.
00:38
As the television world expanded, both SAG and WGA members sought higher fees,
00:45
also called residuals, for when older movies were sold to TV and when TV shows went into reruns.
00:51
Actors and writers stress the importance of residuals because, otherwise,
00:56
their only income was from the initial compensation they were paid per project.
01:01
Residual fees for rebroadcast movies and TV shows help actors,
01:06
writers, and producers survive between those projects.
01:09
The dual strike materialized early in the year with the WGA going on strike first
01:15
and SAG joining them not long after.
01:17
SAG ended their strike first when Hollywood's major studios agreed to pay actors residuals
01:23
for TV sales on films made after 1960.
01:27
In turn, actors gave up residuals on films made between 1948 and 1959.
01:33
The producers also shelled out more than $7 million to establish a health and pension plan for SAG.
01:39
U.S. President Ronald Reagan, who began his career as a Hollywood actor,
01:44
was president of SAG for the third time, and he led the guild through tough negotiations.
01:49
The WGA continued to strike for another two months until they negotiated a film-to-TV residuals deal,
01:56
as well as a 4% residual for TV reruns.
01:59
Now, let's jump a little closer to modern day.
02:03
The year is 2007, and we are in the midst of the second golden age of television.
02:10
After 10 years of mailing DVDs, Netflix launches a streaming platform that allows you to watch
02:16
movies and shows through your web browser.
02:19
In 2012, Netflix has the novel idea of releasing original programming strictly for their streaming
02:25
platform.
02:26
As streaming exploded, each studio wanted to copy the Netflix model of running their
02:32
own platform and creating their own content.
02:34
And many of these shows never once get broadcast on a TV set by traditional means.
02:39
This is where the WGA and SAG-AFTRA come back into the picture.
02:45
The compensation and residual plans that were long established for guilds,
02:49
were built for broadcast television.
02:52
They didn't encompass the new world of on-demand streaming,
02:55
where anyone can re-watch the entirety of Grey's Anatomy on Netflix for the thousandth time.
03:00
"So pick me.
03:01
Choose me."
03:03
The guilds brought these concerns into the negotiations with the Alliance of Motion Picture
03:08
and Television Producers, before their respective contracts were about to expire,
03:12
without success.
03:13
WGA went pencils down on May 2nd.
03:16
SAG-AFTRA walked out on July 14th.
03:19
Why didn't the studios just pay writers and actors more money through residuals?
03:23
Well, it's not as simple as the AMPTP coming up with a logical percentage to solve the
03:29
problem.
03:29
Back when all the studios were looking to copy Netflix's business model,
03:34
they did a bunch of math based on the production as it was, without residuals in the mix.
03:39
Then they borrowed a lot of money based off that number.
03:42
They put that money towards developing streaming platforms and financing
03:46
lots of original programming, with the short-term view of subscriber growth
03:50
and the long-term view of being quite profitable.
03:52
One day.
03:54
So outside of Netflix and Hulu, at the time of the most recent contract negotiations,
04:00
none of the streaming businesses were profitable.
04:02
Based on the calculations the studios made, now adding higher residuals into the mix,
04:08
it would take them a lot longer to make a profit.
04:11
Which isn't good at a time of high inflation that led into the Fed raising interest rates.
04:17
Bottom line, it's bad timing.
04:19
So how will it work out?
04:22
Eventually, all parties will come to some form of compromise around residuals.
04:27
Making shows and movies for streaming is about to be more expensive.
04:30
Studios will cut costs likely by making fewer scripted shows
04:35
for their pricey streaming platforms going forward.
04:38
Peak TV, the second golden age of television,
04:41
is officially dead after a very memorable 23-year run.
04:46
"You ever feel like nothing good was ever gonna happen to you?"
04:48
"Yeah, and nothing did. So what?"
04:51
Rest in peace, champ.
04:53
you
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[BLANK_AUDIO]
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