- 5 months ago
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TVTranscript
00:00I'm Joe Gaddis, I'm the owner of Apocalypse Manufacturing.
00:07I'm Ashley Gaddis and I'm co-owner here at Apocalypse.
00:10I'm also Joe's wife.
00:13Why are you laughing? I am your wife.
00:15I am.
00:17Here at Apocalypse Manufacturing, we take regular trucks
00:20and we turn them into the most ridiculous, wild trucks
00:23you've ever seen.
00:25It is the Lamborghini of big, badass monstrosities.
00:29Bump that lift up and get the front fenders up.
00:32Every panel in the car has changed.
00:34The engine is replaced, the transmission is replaced.
00:36There's six-wheelers half the time.
00:38Reject them and make them awesome.
00:41You're making it a boat?
00:42Somebody's gonna love this thing.
00:43Joe, are you crazy?
00:45I manage the business side of things here
00:47so Joe can focus on building trucks.
00:49We've complement each other a lot.
00:50I've got a lot of ideas and I'm scattered all over the place.
00:52Ashley's very systematic and won't let any slip between the cracks.
00:55The G-Wagon is being picked up by Friday.
00:58I got it.
00:59This shop is having extreme growth.
01:01We're producing 25 cars a week.
01:03We've got celebrities driving our cars.
01:05That's goosebumps.
01:06Oh!
01:07We started feeling the pressure.
01:08It became obvious we need some help.
01:10It made sense to bring on Ashley's family.
01:12Never been done before, will never be done again.
01:14Okay.
01:15I came over here to sell cars.
01:17My dad came over here to sell cars.
01:19And as soon as you pull up, everybody's gonna go,
01:22Oh my God, what is that?
01:23Jerry sells cars.
01:25I actually closed the biggest celebrity we've ever done.
01:28We just grew up in the car business.
01:31My father owned dealerships.
01:33My brothers all worked in sales.
01:35They're really good at what they do.
01:36The problem is these people are crazy.
01:39That goes hard!
01:41I'm really good at it!
01:42Someone give me some frickin' credit!
01:44They're over the top.
01:45They're New Jersey extra.
01:46I'm a wiggle-waggle type of guy.
01:48I couldn't imagine the company now without him.
01:51Well, I totally could.
02:04It is so great, Joe, that we can finally see everything
02:07in, like, one shot.
02:08Like, look at this.
02:09Like, we're in your office and this is the entire operation.
02:12This is huge.
02:13We just moved into this huge new facility from a much smaller one.
02:17As a company, we've come a long way.
02:19This thing started out with me sleeping in the car,
02:21in the garage, wake up, start working on trucks.
02:24And, you know, it went from one car every three weeks
02:27to a car a week, and it's grown.
02:29Joe, once upon a time, was building trucks in parking lots
02:32or in storage units.
02:34Eventually, he opened his own dealership, was selling his own cars,
02:37then he started building trucks, you know, and it gets growing.
02:40Now we're in a 40,000-square-foot facility with 83 guys
02:43building trucks day and night.
02:44That's the American dream, right?
02:46Like, what else could you ask for?
02:48Do you want to go over what's not received, actually?
02:50Yeah, let's run through this list together.
02:52What's happening right now is just the growing pains.
02:54We've scaled up the shop.
02:55We've got a lot of new hires.
02:56We've got a lot of new facility.
02:57Right now, it's just micromanaging, right?
02:59I got to have my hand in every little process that happens here.
03:01I went over it the other day.
03:03There's just a couple that I don't know about.
03:05I'm sitting at nine purchased, not received.
03:07Well, that's better than last week.
03:09It was, like, 25, so...
03:11Tremendous.
03:12It's like I'm doing my job.
03:13One thing I don't need to worry about right now is sales.
03:15Ashley's family handles sales from A to Z.
03:17I hardly set foot there.
03:23Well, we color match these fenders.
03:25Four-inch lift kit.
03:26These tires are sick.
03:27They're a little bit louder than you're gonna find on the other tires,
03:30but if you go through the whole build together,
03:32we just make it one awesome piece.
03:36As a family, our goal is to sell cars.
03:38And we're good at it.
03:39We're really good at it.
03:40Tremendous!
03:43He's a buyer.
03:44Yeah? Yeah.
03:45What's he looking at?
03:46He's in New York, and he wants a cool-ass truck up there.
03:48He likes this.
03:49Basically, this exact truck.
03:51Rinse and repeat, baby!
03:52Frank could sell anything.
03:54People like Frank.
03:55I like Frank.
03:56Frank started growing his mustache.
03:58He did the whole little thing,
04:00and he really just started branding himself.
04:03Ever since then, that is who Frank is now.
04:05I know how to grab people's attention.
04:07I wear a frickin' mustache, guys.
04:10He follows me on social media.
04:11He saw a bunch of our builds, drive around.
04:13He's like, I know this place.
04:14I'm a big social media guy.
04:15Everybody knows that.
04:16Yeah, yeah, yeah.
04:17I came over here to sell cars.
04:18My dad came over here to sell cars.
04:20That's what we do.
04:21We're great salesmen.
04:22Ted, you told us it's 7 Series, right?
04:24Frankie!
04:25What's up, Pop?
04:26I think I got a deal working right now in the apocalypse.
04:28Yeah, is that the guy you're driving up to Tampa for?
04:30Maybe.
04:31That's so crazy.
04:32Just maybe.
04:34My name is Jerry Eisenband Sr.,
04:36and my role here is just to sell cars.
04:39Dad is the consummate old-school salesman.
04:42Shake your hand, look at you in the eyes.
04:44Okay, you can take this anywhere you want,
04:46and as soon as you pull up,
04:47everybody's gonna go,
04:48oh, my God, what is that?
04:50So, you know, this is not my first time on television.
04:52Somebody's gonna win $10,000?
04:53That's it?
04:55Okay.
04:56Dad used to have a dealership.
04:58If you want a car, a truck.
04:59If you're short, on luck.
05:00If you want to save a buck, go see Jerry.
05:02It was tremendous.
05:03I'll call you soon as I'm on my way,
05:05and I'll send you some videos when I'm at the truck.
05:07Nice talking to you.
05:08I'll see you soon.
05:09Bye-bye.
05:10And just like that, Pop-Pop was gone for three days.
05:13Where's Pop-Pop?
05:15Oh, he took a phone call from some guy in Jacksonville,
05:18and now he's been up there for a couple days.
05:21He's doing well.
05:22I gotta go over to the shop.
05:24I gotta talk to Joe about this build
05:25and get everything set up.
05:26I got so much stuff working.
05:28Everyone's talking about it.
05:29Yeah.
05:30It's unbelievable what I'm doing there.
05:31Social media is talking about it.
05:32Big time Frankie Maron.
05:33I'm out.
05:34Peace!
05:35As long as we get Project Apex launched by the end of the day, all right?
05:48All right.
05:49I'll see you, buddy.
05:50Hey!
05:51What's going on, Jeff?
05:52How are you?
05:53What'd it do?
05:54Nothing much.
05:55So I got off the phone with this guy.
05:56He's got a big social media.
05:57He goes by Nick the Wrangler.
05:58The kid wants to go off the beaten path,
06:00maybe camp out for a couple days,
06:02maybe a couple weeks.
06:03I'm not sure.
06:04Okay, so, like...
06:05He catches snakes.
06:06Like, for a living?
06:08Like, for a living.
06:09Okay.
06:10And then, like, makes a video
06:11of, like, snake biting him in the face
06:12and makes money like that.
06:13That's pretty wild.
06:14So I meet this kid online.
06:16His name's Nick Bishop.
06:17He goes by Nick the Wrangler.
06:18He's got two million subscribers.
06:20Super popular.
06:21And he catches snakes.
06:22He reached out to me on social media
06:24because he sees what we do with the trucks.
06:26And he's like,
06:27I want to go out in the middle of nowhere at times
06:29and be gone for weeks,
06:31and I just want a truck to be able to do that.
06:33Can you build it for me, Frankie?
06:34Yeah, Nick, I'll build you that truck.
06:36So, like, a useful truck.
06:37Like, a super...
06:38Overlander loaded.
06:39That's the one.
06:40You know, just off without the world.
06:42Yeah, I love that.
06:43I love that.
06:44So, an overland vehicle.
06:45Basically, a truck that goes overland
06:48has a way to spend the night.
06:49The goodies we pack into this thing
06:50could be basic, could be wild.
06:52Depends what the guy wants, right?
06:54We do custom builds all the time.
06:55Each one of them's an opportunity
06:56to test out something new.
06:57See if it's gonna stick.
06:58If a lot of people like it,
07:00and if it's a winner,
07:01it'll be something we'll mass-produce,
07:02and I'll sell a lot of them.
07:04As far as tent on the roof to condo on tires,
07:07how far do you want to go?
07:09I honestly need to talk to him a little bit more
07:12and see what he does.
07:13We're going to the Everglades.
07:14I'm going with this kid tomorrow to the Everglades.
07:15Are you going with him?
07:16I'm going with him.
07:17If I get into it,
07:18you're just gonna call me crazy, so...
07:20You're hyped.
07:23If that's where he's going,
07:24if he's going to spend a lot of time
07:25in the Everglades,
07:26a six-wheeler all day.
07:27Ain't getting stuck.
07:28Good job.
07:29Ain't getting stuck.
07:30It's like an unstoppable RV.
07:31Can I start this thing tomorrow?
07:32Yes.
07:33You can start it right away.
07:34Lift kit, wheels, tires,
07:36the basics.
07:37Yes, yes, yes.
07:38I just don't know how aggressive
07:39he wants to go on the build,
07:40but I'm going to know that tomorrow,
07:41so give me 24 hours.
07:43Hopefully I don't die in the Everglades
07:44with Nick the whatever.
07:46This is exciting.
07:47Yeah, I know, right?
07:48Oh, best of luck to the Everglades.
07:51But me and the Everglades,
07:52I don't know, Joe.
08:16Let me get you guys together.
08:17Let's go over everything
08:18we're going to do on this thing.
08:19Hey, Cam, let's go over
08:20what we're going to get done today.
08:22James!
08:24Come on over.
08:25Let's go over and do this thing.
08:28Today we're going to start with Nick's project.
08:29We've got enough to get started,
08:30and I've got 27 lifts.
08:32I need this truck in and out
08:33as fast as humanly possible,
08:34because that's our business model.
08:36First things first,
08:37let's build a truck taking off-road.
08:38We know that Nick goes out into the Everglades,
08:40so 38-inch tires plus the lift
08:42should allow him to go over most any terrain.
08:44No problem.
08:45Nick's going to need all the power
08:47and traction possible
08:48to make sure he never gets stuck out there.
08:50So we're going to make this truck
08:51into a six-by-six.
08:53We'll add a snorkel
08:54so it'll be fine in four to five feet of water.
08:57And I'll attach a rack to the bed
08:58where we can eventually put in
08:59all the other necessary camping gear.
09:01Finally, we'll add a coat of fiber-reinforced paint
09:04in a camo pattern.
09:07Let's go look at some tires.
09:12Those are gnarly.
09:13They're going to ride like a tractor.
09:18This is the right decision.
09:20That's the best decision.
09:21I love that.
09:24We'll go with those.
09:25Tires I'm thinking about for this truck,
09:27super swappers.
09:29They're absolutely terrible on the road,
09:31but they're awesome in the Everglades.
09:32They're awesome in the mud.
09:33They're awesome out there.
09:34I rarely get to use these tires.
09:36And now I've got an opportunity
09:37to go play outside with them.
09:38Let's see what they do.
09:41Yes.
09:43Oh, yeah.
09:44I want to go quiet.
09:46Up a little bit.
09:48There you go.
09:49Right there.
09:52Yes.
09:53Next step is,
09:54we're going to install the third axle
09:55to make this thing into a six-wheeler.
09:57I can't wait to try it out.
10:07They've got to be careful
10:08when they put this stuff on.
10:09Because when they scratch it,
10:10then right back to paint again.
10:11Sign up.
10:12And then the customer gets it,
10:13and they're never going to be happy about it.
10:14Right.
10:15What have we got going here?
10:16What's up, Jerry?
10:17Oh, that'll rub right out, let me say.
10:18Yeah.
10:19Yeah, that looks good.
10:20Jerry is the chief marketing officer.
10:22It's Jerry with Apocalypse,
10:23and it's Friday.
10:25He handles the messaging
10:26on our social media accounts.
10:28Keep following us,
10:29keep liking our posts.
10:30A lot of the stuff he does
10:31is good for action, engagement, publicity.
10:34We don't judge it by miles per gallon.
10:36We judge it by smiles per gallon.
10:38He's outrageous, loud,
10:40spontaneous, obnoxious, ridiculous.
10:44We do it all, and we absolutely ship.
10:47So my main job is getting people
10:49to want to buy our trucks.
10:50I create the demand,
10:52and Joe creates the supply.
10:54That's why this is such a beautiful relationship.
10:57So check this out.
10:58A couple days ago,
10:59our truck went through one of those secondhand auctions.
11:02Well, guess what?
11:04The person who bought that truck...
11:06Who was it?
11:07Guy Fieri.
11:08The cooking guy?
11:09The cooking guy.
11:10The mayor of Flavortown, Joe.
11:13We're rolling out.
11:14When you think about Guy Fieri,
11:16you're thinking about a person
11:17who's completely redefined
11:19what food show television means.
11:21It smells dynamite.
11:22You can't fake that flavor.
11:23No.
11:24I personally look at him as like a hero.
11:26I love his gift of gab.
11:28It's got a funk and a flair.
11:30And in fact,
11:31I try to embody a lot
11:32of how he explains stuff
11:33and engages audience.
11:34When I sell trucks,
11:36I told him,
11:37hey, if you ever need anything
11:39with your hellfire,
11:40we built the damn thing.
11:42Let's customize it.
11:43That's cool.
11:45I just don't have time for it now.
11:47I got way more going on
11:48right now than that.
11:50The car's gonna be here tomorrow.
11:51There it is.
11:52Why?
11:53Why tomorrow?
11:54You won't regret it.
11:55It's such a big opportunity for a...
11:57No one's gonna regret it.
11:58It's not about regretting it, Jerry.
12:00She's a mess.
12:01Add hot sauce.
12:02See ya.
12:03Yeah, it's just like timing
12:04and there's so much going on right now.
12:05Where are you going?
12:06I gotta get back to it, dude.
12:07That's where he's going.
12:08Oh, come on.
12:10He should be more excited.
12:12This is the biggest deal for the company.
12:13He's a huge celebrity.
12:14I think he's exciting.
12:15It's all about timing.
12:16I need you to help me with this.
12:18I already agreed to it.
12:23We're taking the whole vehicle
12:24and shopping from roof to floor.
12:27If anything goes wrong at this stage,
12:29it's just gonna put us back
12:30so far on this project.
12:32I wanna show the customer
12:34that I'm always down
12:35for what they're down for.
12:37Hey, Frankie.
12:38Come over here.
12:39You need to see this.
12:43What is that?
12:44Holy crap.
12:45Is that the truck?
12:46Yo, I got literally chills right now.
12:48Don't fucking plow through the water like that.
12:50Yeah.
13:01Where are you going?
13:02This is...
13:03I gotta get back to it, dude.
13:04That's where he's going.
13:05Oh, come on.
13:07He should be more excited.
13:08This is the biggest deal for the company.
13:10He's a huge celebrity.
13:11I think he's exciting.
13:12It's all about timing.
13:13And you shouldn't have promised the date.
13:14You should have said, let me get back to you.
13:15With these people,
13:16I don't even have the selection to pick.
13:17I either hit it or I don't.
13:18And I took the chance.
13:20Okay.
13:21I'm not frustrated
13:22about doing Guy's truck.
13:23I would love to have the time
13:24to do his truck really, really well.
13:27I'm frustrated that it comes at a time
13:28that I'm barely gonna be able
13:29to give it any attention
13:30because I get 8,000 other things going on.
13:34You're back.
13:35I'll help you.
13:36We have to find a way to fit it.
13:37It's too late.
13:38They're gonna bring it tomorrow.
13:39What do you wanna say no to this big celebrity?
13:41So he's gonna show up in the car tomorrow.
13:42Have we done any paperwork?
13:43Did he sign anything?
13:45No.
13:47So what am I saying yes to here?
13:49It's real easy.
13:50It's not even a big thing at all.
13:51Just some paint,
13:52a little bit of interior.
13:53It's gonna be so quick.
13:54I'm telling you.
13:56Just get some paperwork.
13:57We just gotta make it easy.
13:58Give us some clear direction
13:59of what we're doing, all right?
14:00Okay.
14:01I'll have something worked out for it
14:02when it gets there, I promise.
14:03All right.
14:04Let us get back to it.
14:05All right. Love you, bye.
14:06All right.
14:07See? Not so bad.
14:16The Everglades, it's a half million acres of wetlands.
14:21I mean, look at this.
14:22We're driving through water right now.
14:23This isn't rainwater.
14:25This is the Everglades.
14:26This is the wetlands.
14:27Dude, if we see a gator, are we catching it?
14:29No, we can't catch it.
14:30Can't catch it.
14:31All right.
14:32We can admire from a distance.
14:33All right.
14:34Enjoy its beauty.
14:35Today, I'm out here with Nick the Wrangler
14:37in the Everglades.
14:38I want to get into Nick's head.
14:39What does he need for us to build?
14:41A lot of our customers don't know
14:43what they want immediately.
14:44That's my job.
14:45This is what I do.
14:46I spend time with these people in their world.
14:49Step on it. Let's go.
14:50Woo-hoo!
14:51Yeah! There we go.
14:53I can live out here.
14:54This is my ultimate goal,
14:55is to have an overland vehicle
14:57that can withstand such a terrain like this.
15:00We can just stop right here.
15:02This is perfect.
15:03Ugh!
15:05Hold on.
15:06I almost forgot the most important tool.
15:08What'd you bring?
15:12What is that?
15:13This is my snake-catching tool.
15:14How do you stop yourself
15:15from being attacked by everything out here
15:17that wants to kill you?
15:18Always be aware of your surroundings.
15:19Look down and around.
15:21I'm gonna take these off.
15:22We're going shoeless?
15:24Randy, let's go in the water with gators.
15:27All right, Nick.
15:28Come on now.
15:29Huckleberry Finn.
15:30I'll be your Huckleberry.
15:32Let's go over here.
15:33Let's take a peek.
15:34All right, brother.
15:35Let's do this.
15:36I'm just crazy enough to say yes
15:37to dumb ideas, sir.
15:38Hey, crazy is a good thing sometimes.
15:48Hey, guys.
15:49All right, so game plan is
15:51we go a full six-by-six conversion, right?
15:53Take this axle, move it back,
15:55slip into tandem,
15:56make it full-time six-wheel drive.
15:58Right.
15:59Can I show you on here?
16:00Yeah.
16:01We basically want to drag this tire
16:03and shove it here, right?
16:04Cut it right in half.
16:05Cut it right in half.
16:06Cut it right in half.
16:07Cut it right in half.
16:08All the way through the truck.
16:09And you brought yourself some distance there.
16:10All right, so step one, guys.
16:11Let's tear this thing apart.
16:12Top off.
16:13Let's get that bed off.
16:14You're on the bed.
16:15You three gentlemen are on the frame extension
16:17drivetrain make.
16:18Okay?
16:19Okay.
16:20Sounds good.
16:21Yep.
16:22Up we go.
16:27Have fun, buddy.
16:29Yep.
16:32Taking the truck from a four-wheeler or a six-wheeler,
16:34A, it gives it the exotic wow.
16:36B, it makes it unstoppable if you do it properly.
16:38And sneaking an extra set of wheels and tires
16:41does not hurt in the situation where this thing's headed.
16:43More surface area on the ground spinning
16:45is definitely a help.
16:47He's gonna grab a saw right now,
16:48and he's gonna go whoosh, whoosh.
16:50And then he's gonna grab this and weld it back on here.
16:53And that will get rid of this section here,
16:55that big doofy part over the rear of the tire.
16:57And then now he's gonna have a real shorty-looking bed.
17:00He's gonna cut it again right here and extend it on out.
17:03At the end of the day, it is a $10,000 frame we're cutting out.
17:07We're taking the whole vehicle and chopping from roof to floor.
17:11If anything goes wrong at this stage,
17:13it's just gonna put us back so far on this project.
17:24It's hot as balls.
17:26Ah, it's not even that bad.
17:27Mm-hmm.
17:28How do you shower?
17:29Any body of water, I don't care.
17:31I'll rinse off as long as it looks fresh enough.
17:33That's how I end my days out here in the wilderness.
17:36You're living out here. You're literally living out here.
17:39Yeah, when I'm not at home, I'm on the road.
17:41I drive 60,000 to 70,000 miles a year.
17:44So you're on the road, you gotta get lonely.
17:46You ever watch some, like, videos?
17:48Yeah, when I'm not editing my own videos...
17:50Right?
17:51...I'll stream.
17:52He doesn't go out there for a week,
17:53he wants to go out there for a month.
17:55There's a couple products that make his life
17:57a lot easier and accommodating.
17:59Hey, Frankie!
18:00Oh!
18:01Come over here, you need to see this.
18:02Son of a...
18:03Nick!
18:04Come on, man!
18:05I'm coming!
18:06Come down this way!
18:07I'm coming!
18:08Son of a bitch!
18:09Jump in the water!
18:10Easy through!
18:11I think I landed on a mangrove!
18:12These are endangered!
18:13Come on!
18:14Ah!
18:15Okay, buddy.
18:16Dude, if my Jeep operates like you, I don't want it.
18:18Buddy!
18:19The fact that I'm alive right now, you should be being like,
18:22oh my God, this kid's an animal!
18:24Don't worry.
18:25Don't worry.
18:26Don't worry.
18:27Don't worry.
18:28Don't worry.
18:29Don't worry.
18:30Don't worry.
18:31Don't worry.
18:32Don't worry.
18:33Don't worry.
18:34Don't worry.
18:35Don't worry.
18:36Don't worry.
18:37Don't worry.
18:38Don't worry.
18:39Don't worry.
18:40I'm gonna get an animal!
18:41Part of what I want to do is I want to show the customer
18:44that I'm always down for what they're down for.
18:47Our customers buy our trucks to do all sorts of crazy
18:50.
18:51Did you cut yourself?
18:52You gonna jump in that swamp?
18:54Buddy, I'll be right behind you.
18:55Son of a bitch.
18:56Come on.
19:07Son of a bitch.
19:08Come on.
19:09Snake, snake, snake!
19:11Oh, my goodness.
19:12Oh, I got him!
19:13Come on!
19:14I got him, I got him.
19:15You got a snake?
19:16Dude, I got him.
19:17He's wrapped up in the lock.
19:18The frickin'...
19:19I'm with you, Nick!
19:21Dude, he's trying to bite.
19:22Look at this, watch out.
19:23Oh, shoot!
19:24Dude, he's trying to bite.
19:25Oh, he already bit me.
19:26I got him.
19:27Dude, look at this.
19:28That's my boy.
19:29Look at you, you're using the hook.
19:30That's my boy.
19:31So, this is a non-venomous colubrid.
19:32Check this out.
19:33Really cool snake.
19:34Here, grab him.
19:35He's nice and stinky here.
19:36Take the hook.
19:37Oh, gobble glue.
19:38Don't let him get you in.
19:39Did you say gobble glue?
19:40Gobble glue.
19:41Give him back to me.
19:42Yeah, come on.
19:43Let's just send him on his way.
19:44Now, he's gonna go into those rocks
19:45and live the rest of his life, dude.
19:47When I have the opportunity
19:48to have a customer in person,
19:50I can put myself into their shoes
19:51because I'm doing it with them.
19:53Come on, Nick.
19:54All right, all right.
19:55Let's do the dandang.
19:57I'll be honest,
19:58everything he does is insane,
20:00but I'll tell you one thing.
20:01I know what Nick needs
20:02for his ultimate build.
20:04Bro.
20:05He's got no idea what's coming to him.
20:07We're gonna make the coolest
20:08off-roading truck ever.
20:13Oh, man, what an awesome day.
20:15You had a great time, right?
20:16Hell yeah.
20:17Guy's truck shows up,
20:28and from what me and Jerry talked about,
20:30it was a quick little build,
20:32you know, just a refresh of the truck.
20:34Now it looks like we've got
20:35a laundry list of stuff to do.
20:36It looks like we're gonna have to repaint this thing.
20:38It means I gotta take the whole thing apart.
20:39I gotta rip out the interior from A to Z's.
20:41He wants to put his logos in it.
20:42It's a lot bigger than Jerry described.
20:44The thing is, it's Guy Fieri,
20:46so it has to be a priority,
20:48but I've got so many other priorities right now.
20:54While Jesse's working on cutting
20:55and extending the bed for Nick's Overlander,
20:57we're gonna install the third axle
20:59to make this thing into a six-wheeler.
21:01Look at that.
21:02Oh, my God.
21:03This is my patented baby.
21:05I mean, I love Ashley.
21:07I do.
21:08But this is up there.
21:13The third axle,
21:14the unit that we patent,
21:15the unit that we build here in-house,
21:16what's important about it
21:17is that it's a one-to-one drive,
21:19and it's the only setup out there
21:21that your drive shaft turns,
21:23all six wheels are spinning at the same time.
21:25Most of the solutions out there
21:27for this kind of thing is just a trailer,
21:29two extra wheels rolling along for show,
21:31versus all six tires spinning.
21:33There you go.
21:34This design,
21:35this thing that I invented and patent,
21:37this is what put us on the map.
21:38All right, let's roll it flat.
21:42I am way off.
21:44Why does he get the easy one?
21:47You there?
21:50There.
21:51All right.
21:54Oh, that looks good.
21:56There you go.
21:57Winner, winner, chicken dinner.
21:59You guys ready for the magic?
22:00Let's grab that drive shaft and connect these things.
22:10Turn some more, turn some more.
22:13Okay.
22:14All right, guys.
22:15Let's see if this thing spins in harmony.
22:19Want to see everything moving?
22:20We'll call it a night, all right?
22:21Yep.
22:22You ready to put it in?
22:23I'm ready.
22:24Hit it.
22:25Hit it.
22:26Let's go.
22:31Woo!
22:33Oh, yeah.
22:34Just a well-oiled machine.
22:36Every time I see one of these come together,
22:38it's just, like, nice.
22:40It's beautiful.
22:41Yeah.
22:42Very good.
22:43No vibration.
22:44Tomorrow, we'll check in with, uh, Mr. Jesse.
22:47We can get a bed ready to go.
22:49Then we can get this thing into paint.
22:50Yeah.
22:51Great work, guys.
22:52Thanks.
22:53See ya.
22:54Thank you, thank you.
22:55You!
22:56Let's go home.
22:57Who ordered this stuff?
23:09Where did this come from?
23:13Let's pull it out.
23:14You ready?
23:21Pizza oven, pizza oven, grill.
23:24It's gonna be, you know, that's an old, like, grill also.
23:27Fits griddles, griddle carry bag.
23:30Just curious how we're gonna mount this thing.
23:33This is standard, classic Jerry.
23:36Last minute.
23:37You've never done it before.
23:38Oh, and by the way, you have to have it done by tomorrow.
23:41So after three days, two techs go on to Guy Fieri's truck.
23:45We've got the new interior in there.
23:47We've got the fresh new cowboy saddle guts
23:49all the way throughout the truck.
23:51Put his logo in the head res.
23:53Finally in the homestretch.
23:55We've got a set punch list of things we're trying to get done.
23:58And I've agreed to it.
24:00But now more stuff's showing up.
24:02This is not what we need right now.
24:04In true Jerry fashion, here's this endless project
24:07with more surprises as we go along.
24:10Maybe we can get it to where we come down a bit and have it...
24:13Oh, hi, Jay.
24:14Guy Fieri's truck's here. This is awesome.
24:17Uh, yeah.
24:18And by the way, two pizza ovens just showed up.
24:20Two? Oh, my God. Two's always better than one, Joe.
24:24This is awesome.
24:25Guy Fieri hasn't promised he's gonna do anything with this truck,
24:28but I know if it is so spectacular,
24:31and if it has everything, including the kitchen sink in it,
24:34he'll have to post this truck on the internet.
24:37You can't pay for this type of publicity.
24:40This is exciting.
24:41It is exciting.
24:42And I do love the project.
24:44I just wish, you know, it's not the first time I'm looking at all this shit
24:47the first time I pull it out of the box.
24:48I get it. I appreciate the big truck and the celebrity guy and whatnot.
24:52Where's this truck going out?
24:53Tomorrow morning.
24:54All right, Jay.
24:56I think Jerry's aware that I've got a lot going on right now,
25:01but I don't think he really cares.
25:02Comes by and just drops a grenade and leaves, says,
25:04hey, by the way, real quick, add a kitchen in this thing,
25:07and, uh, you got till tomorrow morning.
25:09So me and my guys are gonna stay here till 2 o'clock in the morning.
25:13Absolutely not. Jerry will be tucked in.
25:15This is gonna work. We're gonna make it happen.
25:19Joe Gattis to the rescue.
25:21Yeah, yeah, Joe Gattis to the rescue.
25:23She's right.
25:24Can I get a thank you on this, Elise?
25:25One!
25:30Joe, Ashley, interview.
25:32Cam's A and B.
25:33Marker.
25:35We've got a really good system here.
25:37I build the trucks, and Ashley's family sells them.
25:39Does that run pretty smooth?
25:40I think it runs pretty smooth the way we have it set up.
25:42I am... actually, no, that's complete bull****.
25:45It has its moments.
25:48If it could just be like that, I build the trucks,
25:51and they sell what I build,
25:53we would be in pretty good shape, I think.
25:55It's when they start to get involved in the builds,
25:57and what if we, and why don't we,
25:59and maybe add a little pink to this,
26:01that's when things start getting off the rails.
26:03It's Jerry. Jerry's a bottleneck.
26:05He really is.
26:06He will tie up the entire shop just for one particular build.
26:09When I see him come in the garage, I'm like,
26:11ah, and there goes the dad.
26:13Yeah.
26:18Holy crap, I'm driving Guy Fieri 6x6.
26:23Oh, my God, that engine is insane.
26:28Yeah, this one's a monster.
26:29Me and Joe are in Guy Fieri's bad-ass truck,
26:32and we're going to deliver right to his doorstep.
26:35I heard you this morning say that you're dressed like him.
26:39I mean, I wanted to emulate him a little bit.
26:43I don't think I've ever seen him wear anything like that.
26:46Yeah, the whole goal,
26:47taking Guy's car and customizing it for him,
26:50is to sell more trucks.
26:52Hopefully the guy posts it,
26:54puts it all over social media,
26:56all over the internet,
26:57and we get something big from it.
27:06Hello?
27:08Can I help you guys?
27:09We brought Guy's truck.
27:10Uh, there's no guy here.
27:12Oh, my God!
27:17I had to make it fun for you.
27:21Oh, my God.
27:22Oh, my gosh, he's right.
27:24Guy opens the door.
27:27I did it!
27:28The master celebrity chef is right there,
27:31ready to take delivery of our truck.
27:33This is pretty cool.
27:35Let me show you what we did.
27:36I redid the interior completely.
27:38Oh.
27:39Oh.
27:40Oh.
27:41Went in and hit it with the knuckle sandwich up top.
27:43Oh!
27:44Look at the knuckle sandwich!
27:46Man, it's so clean.
27:47I mean, this is really next level.
27:49We call it Cowboy Saddle, guys.
27:50Cowboy Saddle.
27:51Is that what it is?
27:52Cowboy Saddle?
27:53Mm-hmm.
27:54I still can't get over the outfit, dude.
27:55What club did you just get out of?
27:59Whoa, whoa, whoa, whoa.
28:00That's not what I think it is.
28:01R2-D2 up there?
28:02Is that a camera?
28:03It's exactly what you think it is.
28:04Is that a camera?
28:05That's goosebumps.
28:06Joystick controlled camera.
28:07Nuh-uh.
28:08Yeah, night vision, heat vision, you name it.
28:10And right where your cup holders used to be,
28:12I put a joystick there to control it,
28:13and as it comes up on the...
28:14That's sick!
28:15Oh, you got to move it.
28:16Can you move it?
28:17Yeah, of course.
28:18Oh, look at that.
28:20Is that not amazing?
28:21You can shoot it up into the sky
28:22if you want to take a look at the aliens.
28:24Right, right, right, right.
28:26Right.
28:27The outfit.
28:28The outfit, bro.
28:29Check this out.
28:30Voila.
28:34Are you guys cooking me something,
28:35or am I supposed to be cooking us something?
28:37Right in.
28:38Done.
28:42Yeah.
28:43That's so dope.
28:45Oh, that is the tailgate machine.
28:48You've got a grill.
28:49You've got two pizza ovens.
28:51Your attention to detail, bro.
28:52Well, thanks.
28:53Attention to detail.
28:54That is awesome.
28:55Well done.
28:56Thanks, man.
28:57I mean, I own every different kind of car.
28:58Yeah.
28:59This is a one-of-a-kind.
29:00When I was looking at this online,
29:02I'm watching you do the TikTok,
29:05and I keep watching these things.
29:07People love them.
29:08I mean, your fans are just huge fans.
29:10It's important for Joe to hear
29:12that guy found out about us through my social media,
29:15through my marketing.
29:17That was my marketing prowess.
29:20What I heard there is, though,
29:21you bought the car because you saw me on TikTok?
29:23Because of the outfits.
29:24Yeah.
29:25Guy Barry didn't like the shirt.
29:27Fine.
29:28But that's okay.
29:29He loves the truck.
29:30Let's run this.
29:31Yeah, let's do it.
29:32Jeez.
29:33That's sexy.
29:34That is the greatest sound in the world.
29:39Wow.
29:40Oh, my God.
29:41Word on the camera.
29:42I love that sound so much.
29:43That is just...
29:44I'm so happy that Guy likes to try.
29:45But Jerry's not out of the woods yet.
29:46Let's see if he posts it.
29:47Let's see if we can turn it into some sales.
29:48We gotta see if this pays off.
29:49Fans are just crawling all over.
29:50They know you are.
29:51I think that was for me.
29:52Yeah, they can see the shirt.
29:54They can see the shirt.
29:55And that's all we got.
30:09Let's see the shirt.
30:21And that's all we got.
30:22Oh!
30:26We're finally getting Nick's truck back from paint,
30:28and they need a little more time with this truck
30:30because this is something we've never done before.
30:32About time!
30:33Dude, you killed it!
30:34Wow, dude!
30:35Damn, that looks good.
30:36Wow!
30:37Did you do that, bro?
30:39Holy smokes!
30:41I barely saw it coming in, it was camouflaged.
30:45This thing's gonna live out in the Everglades, right?
30:47What's better than camo?
30:48So the tricky part was getting all the lines to match up,
30:51and I had to stencil everything
30:53and draw all the designs by hand.
30:56This was a real challenge, right?
30:57I wasn't happy with his first attempt at it,
30:58but he went back in and came out with something beautiful.
31:01I'm so impressed that how it came out.
31:03I know it took him a lot more time,
31:05and I'm definitely gonna ask him to do it again.
31:07I don't mind it taking a little longer.
31:08It came out awesome.
31:09This is something I can sell, really.
31:12I've had plenty of requests for camo,
31:13and I always just say no,
31:15because it's really tricky to get clean lines.
31:17I've always just said no.
31:18Now I can say yes.
31:19We can add it to the menu, right?
31:21Other thing in the box, right?
31:22Well, you want the camo paint job?
31:23We can do that.
31:24I think you're gonna get a lot more requests for this.
31:26We're on the homestretch of the Overland, right?
31:29The extension is done.
31:30The paint job is done.
31:31Hats off to Roan, but that came out great.
31:33So Frank called me up and told me all the things we're gonna need to finish Nick's truck.
31:37It's more of the condo on wheels than a tent in the back of a truck.
31:41This guy lives out there.
31:43I mean, he could go off-grid for a month at a time.
31:46We're about to start installing all the goodies, right?
31:48All the stuff that makes this thing into more of a camper RV,
31:51and it's not just an off-road vehicle.
31:52Our rack is gonna work out.
31:54I'm gonna put a battery bank that's tied to a solar panel that'll go across the whole roof.
31:58We're gonna put a refrigerator, put a grill in there.
32:00We've got a hot water reserve.
32:02We've got a shower.
32:03I'm gonna build the world's most obnoxious snorkel.
32:05That's coming straight out the hood.
32:06I'm going up.
32:07I want it to be visible.
32:08I want the driver to be able to see the snorkel,
32:09so you know when you've gone too deep.
32:11That is humongous.
32:13It is.
32:13And top it off, we've got a retractable awning that works with the press of a button.
32:17Hey, look at that.
32:19Congratulations.
32:19You got an eye.
32:20Let there not be light.
32:22This thing's loaded.
32:22I just can't wait to show this thing to Nick.
32:27Of course, I'm from Fort Lauderdale.
32:28Of course, I'm a Floridian.
32:30There's a new trend going on social media, which I started copying.
32:33Of course, I live in Fort Lauderdale.
32:35Everybody's going, they're talking.
32:37Hey, of course, I'm from Miami.
32:39And of course, we got boats in Miami.
32:40Of course, we have condos.
32:42Of course, I'm Italian.
32:43Of course, I eat meatballs.
32:44That's the trend.
32:45Of course, I'm from Fort Lauderdale.
32:47Of course, we build the best trucks in America.
32:49Frank's had a lot of success in social media.
32:52He's got quite a big followers.
32:53I would like to get in that too.
32:54You know, God called me and he said,
32:56Hey, can you build something special?
32:59I said, God, I'm going to build you a blood and bones.
33:01And look at this blood and bones here.
33:03Is it gorgeous?
33:04What do you think he's doing?
33:05And we help God because God loves our products.
33:09Papa, what are you doing?
33:10Are you doing a video?
33:11The trend is that you got to promote yourself.
33:14Do you want to do one together with me?
33:15Yeah, of course.
33:15We'd love to.
33:16Ready?
33:17Of course, I'm from Fort Lauderdale.
33:18So of course, we're Floridians.
33:20Don't call me if you're not looking to buy a car.
33:23Definitely.
33:23But if you want to buy, call me.
33:31Dude, I'm pumped.
33:32I can't wait to see this truck.
33:33That's sick.
33:34Holy smokes.
33:35I'm so excited to show Nick what we built.
33:37From the first conversation of what we had in mind,
33:40to going out in the middle of the Everglades,
33:42and trying to watch a snake kill him, awesome.
33:46Embrace yourself, bro.
33:47We built her and she's insane.
33:50You're going to love it.
33:51I know what's going to make that kid tick.
33:52Nick is going to be enthralled to see this beast.
33:56I don't see or hear a truck or anything in the distance.
34:00I feel like we're the only ones out here right now, so.
34:05Holy crap.
34:07Is that the truck?
34:08That's the truck, bro.
34:15Yo, I got literally chills right now.
34:17The hairs on the back of my neck are standing up right now.
34:20I'm going to plow through the water like that.
34:22Yes.
34:25I can see the snorkel.
34:26Awesome.
34:27I can't wait.
34:28Come on.
34:28Why are we even standing here?
34:29Awesome.
34:30Oh my goodness.
34:32Yes.
34:33Yes.
34:34Yes.
34:35Guys.
34:35Dude.
34:36Yo.
34:38You look so cool coming out.
34:40What do you think?
34:41Dude.
34:41No.
34:42Oh, man.
34:43Holy smokes.
34:44Nice to meet you, man.
34:45Nice to meet you, man.
34:47I'm in total awe right now.
34:48Like, I saw you guys plowing through that water.
34:50No, first of all, I heard you guys plowing through that water.
34:54You guys literally sounded like a water buffalo going through the water.
34:57I just saw something at the top of the water and all of a sudden, coming out of the water,
35:01breaching full surface.
35:02Breaching.
35:03I like that.
35:03Dude, insane.
35:08Can we stop standing here and go check it out?
35:10Yeah, come on.
35:11Walk us in.
35:12I literally feel like a child waiting to open my Christmas present right now.
35:15I'm going to grab something out of here real quick.
35:17So, you get to where you're going and you set up camp, right?
35:21Right.
35:22Hit the button.
35:23The awning comes out.
35:24This is where you're camping, right?
35:25You're setting up shop here.
35:26You got a couple of chairs here.
35:28Maybe you're cooking.
35:28You're doing your thing.
35:30Dude, that thing is quiet too.
35:31Yeah.
35:32I couldn't scare no animals away when I'm setting up camp.
35:34Seriously.
35:35Cool.
35:37This is so cool.
35:39This gigantic protrudence from the front of the truck, that's your intake.
35:43This camo pattern, first time we've ever done it, by the way, ever.
35:46It looks really good.
35:47And it matches.
35:48Yeah.
35:49I see all the lights.
35:49You got some pod lights.
35:50I see a light bar.
35:51It's designed to where if there is no street lights and whatnot,
35:54you're okay to see at least six car lengths in the darkest, foggy situations.
35:58Oh, I need that.
35:58I drive 50 to 60,000 miles a year and most of those miles are me in the back roads looking for snakes.
36:03Really?
36:04Oh, yeah.
36:04Oh, that's going to be great.
36:05I'm really excited.
36:07This truck is perfect for me.
36:08Frankie paid attention to everything that was coming out of my mouth.
36:11He asked all the right questions.
36:13They put it all together and it came out here and I'm just like, blown away.
36:18I'm jumping in and out, right?
36:20What wouldn't be better than a shower?
36:21Oh, nice.
36:22An actual shower.
36:23Not like your shower where you jump into the water and you play with your snakes and so far.
36:28Squash in a puddle.
36:29Right.
36:30I don't want the snakes watching and whatnot.
36:32I don't know how cool this is.
36:35Are you kidding me, Joe?
36:36Oh, yeah.
36:37Bro, look at this.
36:39That's crazy.
36:40We've got a pressurized tank, right?
36:41Yeah.
36:42But it'll actually run, you know, in shower mode.
36:45You flip it to the top there and it's pressurized and it's warm.
36:48Feel that?
36:48Yeah.
36:50Because the tank is in a black bottle.
36:52It sits up in the sun all day long.
36:53Right.
36:54So what time you go take a shower, it's hot, right?
36:56And you've got, you know, 10 gallons of shower.
36:57It's a quick shower, but it's a shower.
36:59We added a shower.
37:01The kid's bathing in the middle of nowhere.
37:03Now he's going to be like a gentleman.
37:05Shower.
37:06Now we stopped the rack a little short, right?
37:08For this purpose right here.
37:10Stand up in there.
37:10You're standing.
37:11You're not in the way of a rack.
37:12You're not crawling down.
37:14When you finally do lay down, you're climbing in under there.
37:16Oh, yeah.
37:17It's nice.
37:18This is better than sleeping on the ground.
37:19Right?
37:20So this is that battery bank, right?
37:21Okay.
37:22It's actively charging right now off the 12-volt system.
37:24We hit the AC, and you see that power bank comes on.
37:27It turns green over there in the corner.
37:29Now that's your awning.
37:30That's your TV.
37:31That's any 110 accessories you want to hook up to this thing.
37:33Even the pump to inflate this thing.
37:35I overheard you say TV.
37:38Oh, yeah.
37:38You'll see it in just a second here.
37:40No way.
37:41Oh, yeah.
37:41Where is it?
37:42Straight above you.
37:43Lay all the way back.
37:44Oh, my goodness.
37:45Yeah.
37:46What the heck?
37:49You get the TV going.
37:52And the AC.
37:52Can you feel the air?
37:55Oh, yeah.
37:55Oh, yeah.
37:56I definitely can feel the air.
37:57Is that awesome or what?
37:58We put a bed in it.
37:59I mean, a nice bed with a TV.
38:01Forget about it.
38:02Air conditioning system in the rear.
38:05There's even a grill if you want to go grilling.
38:07The truck's unbelievable.
38:09Nick, you want to see what this thing can do?
38:11Let's go.
38:11We don't even talk no more.
38:12Let's rip it around.
38:13Let's go.
38:14Let's go, baby.
38:16Thanks, guys.
38:18Let's strap in.
38:19We might need it.
38:20Here we go.
38:23Let's go.
38:25Oh, my goodness.
38:26This thing is epic.
38:28Nick's reaction is awesome.
38:30He loved it, right?
38:30He was blown away.
38:31I think he's excited.
38:32I think this is the kind of thing he's into.
38:34This is awesome.
38:35Let's go.
38:36I'm really proud of the work that we did in this truck.
38:38Me and the team, I mean, honestly, this is one of the best
38:41builds to ever leave my shop.
38:42Seriously, with your aggressive driving, minus Frankie screaming in my ear back there,
38:46I could still probably take a nap.
38:47We're going into the door.
38:48We're going into the door here.
38:49We're going into the door here.
38:50We're going into the door here.
38:52Hydrated.
39:02Joe Ezekiel Gaddis.
39:05Joe Ezekiel Gaddis.
39:07Come on up to your office.
39:08So I just got off the phone with Guy Fieri's people, and I got a really awesome surprise
39:14for Joe.
39:14I'm, like, beyond excited.
39:17Jerry, that's my PA system.
39:18Oh, make yourself at all.
39:20This feels pretty good to be back here, actually.
39:23Yeah?
39:23Yeah, I feel like a boss.
39:24Do better in marketing.
39:26So I got good news and I got bad news, right?
39:28Okay.
39:28Bad news, Guy Fieri's doesn't posted anything.
39:32Haven't really gotten that media kind of hit that I was looking for.
39:35But his people did reach out about something else.
39:39You love Diners, Drive-Ins, and Dives, right?
39:41Absolutely.
39:42Well, you're going to be on the show.
39:43On the show?
39:44Yeah, man.
39:45All right.
39:45Isn't that pretty cool?
39:46Wow.
39:47That's pretty cool.
39:48Yeah.
39:49This is the biggest, most magnanimous of all the gifts Guy could have ever given us.
39:54I think you'll finally get that marketing kick out of it that you wanted in a way,
39:57way bigger sense than any kind of post on social media.
40:00Absolutely.
40:01That's huge.
40:01Nice work, Jared.
40:03Ever since I was a kid, I've always loved Triple D.
40:06Diners, Drive-Ins, and Dives.
40:08When you see that blonde bombshell pull up in that 68 red Camaro.
40:12Hey there, I'm Guy Fieri and we're rolling out.
40:14You know some people are about to chow down.
40:17It's tremendous.
40:18The mustache is tremendous.
40:19Actually, I know these guys.
40:21It's the apocalypse, guys.
40:22The six-wheeled monster out there.
40:24I put 220 of them on the road.
40:25Just so you know, I own one of them.
40:27That's right.
40:27It feels great, but everything in my life feels pretty friggin' great when you're me.
40:34We can build anything you can dream up.
40:36How many seats do you need?
40:3711 or 12.
40:39We're building a bus.
40:40A customer called you and said, I want to turn a truck into a boat.
40:43It's not a train wreck.
40:44It's a shipwreck.
40:45You just blew a $300,000 deal.
40:48What do you know about that?
40:49Everybody knows about that.
40:50Sherry's a celebrity chaser.
40:52Clearly the biggest celebrity we've ever done.
40:59I'm definitely an enforcer when it comes to my family.
41:02Your dad is leading an uprising.
41:03Somebody's going to overthrow him.
41:05We all have to work together.
41:07I swear to God, today is not the day.
41:10How many times are we going to do this?
41:11We're going to do it as many times to get it right, Frank.
41:15I'll be damned.
41:16Holy .
41:17Oh, yes.
41:20Oh, God, I love this truck, bro.
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