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Plotlex
  • 2 months ago
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00:00I'm Joe Gaddis, I'm the owner of Apocalypse Manufacturing.
00:07I'm Ashley Gaddis, and I'm co-owner here at Apocalypse.
00:10I'm also Joe's wife.
00:13Why are you laughing? I am your wife.
00:15I am.
00:17Here at Apocalypse Manufacturing, we take regular trucks
00:20and we turn them into the most ridiculous, wild trucks
00:23you've ever seen.
00:25It is the Lamborghini of big, badass monstrosities.
00:29Bump that lift up and get the front fenders up.
00:32Every panel in the car has changed.
00:34The engine is replaced, the transmission is replaced.
00:36There's six-wheelers half the time.
00:38We eject them and make them awesome.
00:41You're making it a boat?
00:42Somebody's gonna love this thing.
00:43Joe, are you crazy?
00:45I manage the business side of things here
00:47so Joe can focus on building trucks.
00:49We've complimented each other a lot.
00:50I've got a lot of ideas and I'm scattered all over the place.
00:52Ashley's very systematic and won't let any slip between the cracks.
00:55The G-Wagon is being picked up by Friday.
00:58I got it.
00:59This shop is having extreme growth.
01:01We're producing 25 cars a week.
01:03We've got celebrities driving our cars.
01:05That's goosebumps.
01:06Oh!
01:07We started feeling the pressure.
01:08It became obvious, we need some help.
01:10It made sense to bring on Ashley's family.
01:12Never been done before, will never be done again.
01:14Okay.
01:15I came over here to sell cars.
01:17My dad came over here to sell cars.
01:19And as soon as you pull up, everybody's gonna go,
01:22Oh my God, what is that?
01:23Jerry sells cars.
01:25I actually closed the biggest celebrity we've ever done.
01:28We just grew up in the car business.
01:30$10,000 giveaway.
01:31My father owned dealerships.
01:33My brothers all worked in sales.
01:35They're really good at what they do.
01:36The problem is, these people are crazy.
01:39Pick those horns!
01:41I'm really good at it!
01:42Someone give me some frickin' credit!
01:44They're over the top.
01:45They're New Jersey extra.
01:46I'm a wiggle-waggle type of guy.
01:48I couldn't imagine the company now without him.
01:51Well, I totally could.
02:04It is so great, Joe, that we can finally see everything in one shot.
02:08Look at this.
02:09We're in your office and this is the entire operation.
02:12This is huge.
02:13We just moved into this huge new facility from a much smaller one.
02:17As a company, we've come a long way.
02:19This thing started out with me sleeping in the car, in the garage, wake up, start working on trucks.
02:24And, you know, it went from one car every three weeks to a car a week, and it's grown.
02:29Joe, once upon a time, was building trucks in parking lots or in storage units.
02:34Eventually, he opened his own dealership, was selling his own cars.
02:37Then he started building trucks, you know, and it gets growing.
02:40Now we're in a 40,000-square-foot facility with 83 guys building trucks day and night.
02:44That's the American dream, right?
02:46Like, what else could you ask for?
02:48Do you want to go over what's not received, actually?
02:50Yeah, let's run through this list together.
02:52What's happening right now is just the growing pains.
02:54We've scaled up the shop.
02:55We've got a lot of new hires.
02:56We've got a lot of new facility.
02:57Right now, it's just micromanaging, right?
02:59I've got to have my hand in every little process that happens here.
03:02I went over it the other day.
03:03There's just a couple that I don't know about.
03:05I'm sitting at nine, purchased, not received.
03:08Well, that's better than last week.
03:09It was, like, 25, so...
03:11Tremendous.
03:12It's like I'm doing my job.
03:13One thing I don't need to worry about right now is sales.
03:15Ashley's family handles sales from A to Z.
03:17I hardly set foot there.
03:23But we color match these fenders, orange lift kit.
03:26These tires are sick.
03:27They're a little bit louder than you're going to find on the other tires.
03:30But if you go through the whole build together, we just make it one awesome piece.
03:36As a family, our goal is to sell cars.
03:38And we're good at it.
03:39We're really good at it.
03:40Tremendous!
03:42He's a buyer.
03:43Yeah?
03:44Yeah.
03:45What's he looking at?
03:46He's in New York, and he wants a cool-ass truck up there.
03:48He likes this.
03:49Basically, this exact truck.
03:51Rinse and repeat, baby!
03:52Frank can sell anything.
03:53People like Frank.
03:54I like Frank.
03:55Frank started growing his mustache.
03:58He did the whole little thing.
04:00And he really just started branding himself.
04:02Ever since then, that is who Frank is now.
04:05I know how to grab people's attention.
04:07I wear a frickin' mustache, guys.
04:10He follows me on social media.
04:11He saw a bunch of our builds, drive around.
04:13He's like, I know this place.
04:14I'm a big social media guy.
04:15Everybody knows that.
04:16Yeah, yeah, yeah.
04:17I came over here to sell cars.
04:18My dad came over here to sell cars.
04:20That's what we do.
04:21We're great salesmen.
04:22Ted, you told us it's 7 Series, right?
04:24Frankie.
04:25What's up, Pop?
04:26I think I got a deal working right now in the apocalypse.
04:28Yeah, is that the guy you're driving up to Tampa for?
04:30Maybe.
04:31That's so crazy.
04:32Just maybe.
04:34My name is Jerry Eisenband Sr.
04:36And my role here is just to sell cars.
04:39That is the consummate old-school salesman.
04:42Shake your hand.
04:43Look at you in the eyes.
04:44Okay, you can take this anywhere you want.
04:46And as soon as you pull up, everybody's gonna go,
04:48Oh, my God, what is that?
04:50So, you know, this is not my first time on television.
04:52Somebody's gonna win $10,000?
04:53That's it?
04:54Okay.
04:55Dad used to have a dealership.
04:58If you want a car, a truck.
04:59If you're short, on luck.
05:00If you want to save a buck, go see Jerry.
05:02It was tremendous.
05:03I'll call you soon as I'm on my way,
05:05and I'll send you some videos when I'm at the truck.
05:07Nice talking to you.
05:08I'll see you soon.
05:09Bye-bye.
05:10And just like that, Pop-Pop was gone for three days.
05:15Where's Pop-Pop?
05:16Oh, he took a phone call for some guy in Jacksonville,
05:18and now he's been up there for a couple days.
05:21He's doing well.
05:23I gotta go over to the shop.
05:24I gotta talk to Joe about this build and get everything set up.
05:27I got so much stuff working.
05:28Everyone's talking about it.
05:29Yeah.
05:30I believe what I'm doing here.
05:31Social media's talking about it.
05:32Big time Frankie Maron.
05:33I'm out.
05:34Peace.
05:45As long as we get Project Apex launched by the end of the day, all right?
05:48All right.
05:49I'll see you, buddy.
05:50What's up, Freddie?
05:51What's going on, Jeff?
05:52How are you?
05:53What'd it do?
05:54It's not too much.
05:55So I got off the phone with this guy.
05:56He's got a big social media.
05:57He goes by Nick the Wrangler.
05:58The kid wants to go off the beaten path,
06:00maybe camp out for a couple days,
06:02maybe a couple of weeks.
06:03I'm not sure.
06:04Okay.
06:05So like...
06:06He catches snakes.
06:07Like for a living?
06:08Like for a living.
06:09Okay.
06:10And then like makes a video of like snake biting him in face
06:12and makes money like that.
06:13That's pretty wild.
06:15So I meet this kid online.
06:16His name's Nick Bishop.
06:17He goes by Nick the Wrangler.
06:18He's got 2 million subscribers.
06:20Super popular.
06:21And he catches snakes.
06:22He reached out to me on social media
06:24because he sees what we do with the trucks.
06:26And he's like,
06:27I want to go out in the middle of nowhere at times
06:29and be gone for weeks.
06:30And I just want a truck to be able to do that.
06:32Can you build it for me, Frankie?
06:34Yeah, Nick.
06:35I'll build you that truck.
06:36So like a useful truck,
06:37like a super overlander loaded.
06:39That's the one,
06:40you know, just off without the world.
06:42Yeah.
06:43I love that.
06:44I love that.
06:45So an overland vehicle,
06:46basically truck that goes overland
06:48has a way to spend the night.
06:49The goodies we pack into this thing could be basic,
06:51could be wild.
06:52Depends what the guy wants.
06:53Right.
06:54We do custom builds all the time.
06:55Each one of them is an opportunity to test out something new,
06:57see if it's going to stick.
06:59If a lot of people like it,
07:00and if it's a winner,
07:01it'll be something we'll mass produce.
07:03And I'll sell a lot of them.
07:04As far as tent on the roof to condo on tires,
07:08how far do you want to go?
07:10I honestly need to talk to him a little bit more
07:12and see what he does.
07:13We're going to the Everglades.
07:14I'm going with this kid tomorrow to the Everglades.
07:16Are you going with him?
07:17I'm going with him.
07:18If I get into it,
07:19you're just going to call me crazy, so...
07:22You're hyped.
07:24If that's where he's going,
07:25he's going to spend a lot of time in the Everglades,
07:26a six-wheeler all day.
07:27Ain't getting stuck.
07:28Good job.
07:29Yeah, ain't getting stuck.
07:30Ain't getting stuck.
07:31It's like an unstuckable RV.
07:32Can I start this thing tomorrow?
07:33Yes.
07:34You can start it right away.
07:35Lift kit, wheels, tires, the basics.
07:37Yes, yes, yes.
07:38I just don't know how aggressive he wants to go on the build,
07:41but I'm going to know that tomorrow.
07:42So give me 24 hours.
07:43Hopefully I don't die in the Everglades with Nick the whatever.
07:46This is exciting.
07:47Yeah, I know, right?
07:48Oh, best of luck to the Everglades.
07:50But me and the Everglades, I don't know, Joe.
07:52Let me get you guys together.
07:53Let's go over everything we're going to do on this thing.
07:55Hey, Cam, let's go over what we're going to get done today.
07:56James.
07:57Come on over.
07:58Let's go over what we're going to do on this thing.
07:59Hey, Cam, let's go over what we're going to get done today.
08:00James.
08:01Come on over.
08:02Let's go over what we're going to do on this thing.
08:03Today we're going to start with Nick's project.
08:04We've got enough to get started.
08:05We've got enough to get started.
08:06And I've got 27 lifts.
08:07I need this truck in and out as fast as humanly possible.
08:08I'm going to go over what we're going to get done today.
08:09James.
08:10Come on over.
08:11Let's go over what we're going to do on this thing.
08:12Today we're going to start with Nick's project.
08:13We've got enough to get started.
08:14And I've got 27 lifts.
08:15I need this truck in and out as fast as humanly possible because that's our business model.
08:20First things first.
08:21Let's build a truck taking off-road.
08:22We know that Nick goes out into the Everglades.
08:23So, 38-inch tires plus the lift.
08:24You're going to go over what we're going to do on this thing.
08:25Let's go over what we're going to do on this thing.
08:26Hey, Cam, let's go over what we're going to do on this thing.
08:27Hey, Cam, let's go over what we're going to get done today.
08:28James.
08:29Come on over.
08:30Let's go over what we're going to do this thing.
08:31Today we're going to start with Nick's project.
08:32We've got enough to get started.
08:33And I've got 27 lifts.
08:34We've got enough to get started as fast as humanly possible because that's our business model.
08:36First things first.
08:37Let's build a truck taking off-road.
08:39We know that Nick goes out into the Everglades.
08:40So, 38-inch tires plus the lift should allow him to go over most any terrain.
08:45No problem.
08:46Nick's going to need all the power and traction possible to make sure he never gets stuck out
08:50there.
08:51So, we're going to make this truck into a six-by-six.
08:53We'll add a snorkel so it'll be fine in four to five feet of water.
08:57And I'll attach a rack to the bed where we can eventually put in all the other necessary camping gear.
09:02Finally, we'll add a coat of fiber-reinforced paint in a camo pattern.
09:07Let's go look at some tires.
09:12Those are gnarly.
09:14They're going to ride like a tractor.
09:19This is the right decision.
09:20That's the best decision.
09:22I love that.
09:25We'll go with those.
09:26Tires I'm thinking about for this truck, super swappers.
09:29They're absolutely terrible on the road, but they're awesome in the Everglades.
09:33They're awesome in the mud.
09:34They're awesome out there.
09:35I rarely get to use these tires.
09:36And now I've got an opportunity to go play outside with them.
09:38Let's see what they do.
09:41Yes.
09:43Oh, yeah.
09:44I want to go quiet.
09:46Up a little bit.
09:48There you go.
09:49Right there.
09:50Yes.
09:51Next step is we're going to install the third axle to make this thing into a six-wheeler.
09:57I can't wait to try it out.
10:07They got to be careful when they put this stuff on.
10:09When they scratch it, then right back to paint again.
10:11Sign up.
10:12And then the customer gets it, and they're never going to be happy about it.
10:14What do we got going here?
10:15What's up, Jerry?
10:16Oh, that'll rub right out, let me say.
10:17Yeah.
10:19Yeah, that looks good.
10:20Jerry is the chief marketing officer.
10:22It's Jerry with Apocalypse, and it's Friday.
10:25He handles the messaging on our social media accounts.
10:28Keep following us.
10:29Keep liking our posts.
10:30A lot of the stuff he does is good for action, engagement, publicity.
10:34We don't judge it by miles per gallon.
10:36We judge it by smiles per gallon.
10:38He's outrageous, loud, spontaneous, obnoxious, ridiculous.
10:44We do it all, and we absolutely ship.
10:47So my main job is getting people to want to buy our trucks.
10:51I create the demand, and Joe creates the supply.
10:55That's why this is such a beautiful relationship.
10:58So check this out.
10:59A couple days ago, our truck went through one of those secondhand auctions.
11:03Well, guess what?
11:04The person who bought that truck.
11:06Who was it?
11:07Guy Fieri.
11:09The cooking guy?
11:10The cooking guy.
11:11The mayor of Flavortown, Joe.
11:13We're rolling out.
11:14When you think about Guy Fieri, you're thinking about a person who's completely redefined what
11:19food show television means.
11:21It smells dynamite.
11:22You can't fake that flavor.
11:23No.
11:24I personally look at him as like a hero.
11:26I love his gift of gab.
11:28It's got a funk and a flair.
11:30And in fact, I try to embody a lot of how he explains stuff and engages audience when
11:35I sell trucks.
11:36I told him, hey, if you ever need anything with your hellfire, we built the damn thing.
11:42Let's customize it.
11:44That's cool.
11:45I just don't have time for it now.
11:47I got way more going on right now than that.
11:50The car's going to be here tomorrow.
11:51There it is.
11:52Why?
11:53Why tomorrow?
11:54You won't regret it.
11:55It's such a big opportunity for us.
11:57No one's going to regret it.
11:58It's not about regretting it, Jerry.
12:00She's a mess.
12:01Add hot sauce.
12:02See ya.
12:03Yeah, it's just like timing and there's so much going on right now.
12:05Where are you going?
12:06I got to get back to it, dude.
12:07That's where he's going.
12:08Oh, come on.
12:10He should be more excited.
12:12This is the biggest deal for the company.
12:13He's a huge celebrity.
12:14I think he's exciting.
12:15It's all about timing.
12:16I need you to help me with this.
12:18I already agreed to it.
12:19We're taking the whole vehicle and chopping from roof to floor.
12:26If anything goes wrong at this stage, it's just going to put us back so far on this project.
12:31I want to show the customer that I'm always down for what they're down for.
12:36Hey, Frankie.
12:37Come over here.
12:38You need to see this.
12:39Ah!
12:40What is that?
12:41Holy crap.
12:42Is that the truck?
12:43Yo, I got literally chills right now.
12:44Dude, I'm going to plow through the water like that.
12:47Where are you going?
12:48I got to get back to it, dude.
12:49That's where he's going.
12:50Oh, come on.
12:51He should be more excited.
12:52Actually, this is the biggest deal for the company.
12:53Oh, come on.
12:54He should be more excited.
12:55This is the biggest deal for the company.
12:56Oh, come on.
12:57Oh, come on.
12:58Oh, come on.
12:59Oh, come on.
13:00Oh, come on.
13:01Oh, come on.
13:02Oh, come on.
13:03Oh, come on.
13:05Oh, come on.
13:06Oh, come on.
13:07Oh, come on.
13:08I'm excited.
13:09This is the biggest deal for the company.
13:10He's a huge celebrity.
13:11I think he's exciting.
13:12It's all about timing.
13:13And you shouldn't have promised the date.
13:14You should have said, let me get back to you.
13:15With these people, it's...
13:16I don't even have the selection to pick.
13:17I either hit it or I don't.
13:19And I took the...
13:20I took the chance.
13:21Okay.
13:22I'm not frustrated about doing Guy's truck.
13:23I would love to have the time to do his truck really, really well.
13:27I'm frustrated that it comes at a time that I'm barely going to be able to give it any attention
13:30because I get 8,000 other things going on.
13:34You're back.
13:35I'll help you.
13:36We have to find a way to fit it.
13:37It's too late.
13:38They're going to bring it off.
13:39Bring it tomorrow.
13:40What do you want to say no to this big celebrity?
13:41So he's going to show up in the car tomorrow.
13:43Have we done any paperwork?
13:44Did he sign anything?
13:45No.
13:46So what am I saying yes to it?
13:49It's real easy.
13:50It's not even a big thing at all.
13:51Just some paint, a little bit of interior.
13:53It's going to be so quick.
13:54I'm telling you.
13:56Just get some paperwork.
13:57We just got to make it easy.
13:58Get us some clear direction of what we're doing.
13:59All right?
14:00Okay.
14:01I'll have something worked out for it when it gets there.
14:02I promise.
14:03All right.
14:04Let us get back to it.
14:05All right.
14:06See?
14:07Not so bad.
14:16Everglades, it's a half million acres of wetlands.
14:21I mean, look at this.
14:22We're driving through water right now.
14:23This isn't rainwater.
14:25This is the Everglades.
14:26This is the wetland.
14:27Dude, if we see a gator, are we catching it?
14:29No, we can't catch it.
14:30Can't catch it.
14:31All right.
14:32But we can admire it from a distance.
14:33All right.
14:34Enjoy its beauty.
14:35Today I'm out here with Nick the Wrangler in the Everglades.
14:38I want to get into Nick's head.
14:39What does he need for us to build?
14:41A lot of our customers don't know what they want immediately.
14:44That's my job.
14:45This is what I do.
14:46I spend time with these people in their way.
14:48Step on it.
14:49Let's go.
14:50Woo-hoo!
14:51Yeah!
14:52There we go.
14:53I can live out here.
14:54This is my ultimate goal is to have an overland vehicle that can withstand such a terrain like
15:00this.
15:01We can just stop right here.
15:02This is perfect.
15:03Ugh!
15:04Hold on.
15:05I almost forgot the most important tool.
15:08What'd you bring?
15:10Ha, ha, ha!
15:12What is that?
15:13This is my snake catching tool.
15:14How do you stop yourself from being attacked by everything out here that wants to kill you?
15:18Always be aware of your surroundings.
15:20Look down and around.
15:21I'm going to take these off.
15:23We're going shoeless?
15:24Frankie, let's go in the water with gators.
15:27All right, Nick.
15:28Come on now.
15:29Huckleberry Finn.
15:30I'll do your huckleberry.
15:32Let's go over here.
15:33Let's take a peek.
15:34All right, brother.
15:35Let's do this.
15:36I'm just crazy enough to say yes to dumb ideas, sir.
15:38Hey, crazy is a good thing sometimes.
15:48Hey, guys.
15:49All right, so game plan is we go a full six-by-six conversion, right?
15:53Take this axle, move it back, slip in a tandem, make it full-time six-wheel drive.
15:58Right.
15:59Can I show you on here?
16:02We just want to drag this tire and shove it here, right?
16:05Cut it right in half.
16:06Cut it right in half.
16:07Cut it right in half.
16:08All the way through the truck.
16:09You bought yourself some distance there.
16:10All right, so step one, guys.
16:11Let's tear this thing apart.
16:12Top off.
16:13Let's get that bed off.
16:14You're on the bed.
16:15You three gentlemen are on the frame extension drivetrain making.
16:18Okay?
16:19Okay.
16:20Sounds good.
16:21See you.
16:22Yep.
16:25Up we go.
16:27Have fun, buddy.
16:28Yep.
16:32Taking the truck from a four-wheeler or a six-wheeler, A, it gives it the exotic wow.
16:36B, it makes it unstoppable if you do it properly.
16:39And sneaking an extra set of wheels and tires does not hurt in the situation where this thing's
16:43headed.
16:44More surface area on the ground spinning is definitely a help.
16:48He's going to grab a saw right now, and he's going to go whoosh, whoosh.
16:51And then he's going to grab this and weld it back on here.
16:54And that will get rid of this section here, that big doofy part over the rear of the tire.
16:58And then, now he's going to have a real shorty-looking bed.
17:01He's going to cut it again right here and extend it on out.
17:04At the end of the day, it is a $10,000 frame we're cutting out.
17:08We're taking the whole vehicle and chopping from roof to floor.
17:11If anything goes wrong at this stage, it's just going to put us back so far on this project.
17:24It's hot as balls.
17:26Ah, it's not even that bad.
17:27Mm-hmm.
17:28How do you shower?
17:29Any body of water, I don't care.
17:31I'll rinse off as long as it looks fresh enough.
17:33That's how I end my days out here in the wilderness.
17:36You're living out here.
17:37You're literally living out here.
17:39Yeah.
17:40When I'm not at home, I'm on the road.
17:41I drive 60,000 to 70,000 miles a year.
17:44So you're on the road.
17:45You've got to get lonely.
17:46You ever watch some, like, videos?
17:48Yeah.
17:49When I'm not editing my own videos, I'll stream.
17:52He doesn't go out there for a week.
17:54He wants to go out there for a month.
17:55There's a couple products that make his life a lot easier and accommodating.
18:03Hey, Frankie.
18:04Oh.
18:05Come over here.
18:06You need to see this.
18:07Son of a...
18:08Nick.
18:09Come on, man.
18:10I'm coming.
18:11Come down this way.
18:12I'm coming!
18:13Son of a bitch.
18:15Dump in the water.
18:16Easy route.
18:17Easy route.
18:18I think I landed on a mangrove.
18:25These are endangered.
18:26Come on.
18:27Ah!
18:30Okay, buddy.
18:31Dude, if my Jeep operates like you, I don't want it.
18:35Buddy!
18:36The fact that I'm alive right now, you should be being like, oh, my God, this kid's an animal.
18:41Part of what I want to do is I want to show the customer that I'm always down for what they're down for.
18:47Our customers buy our trucks to do all sorts of crazy .
18:51Did you cut yourself?
18:53You're gonna jump in that swamp?
18:54Buddy, I'll be right behind you.
18:56Son of a bitch.
18:57Come on.
19:07Son of a bitch.
19:08Come on.
19:09Snake, snake, snake.
19:10Ah!
19:11Oh, my goodness.
19:12Oh!
19:13I got him.
19:14Come on!
19:15I got him.
19:16You got a snake?
19:17Dude, I got him.
19:18He's wrapped up in the lock.
19:19The frickin'...
19:20I'm with you, Nick.
19:21Dude, he's trying to bite.
19:22Look at this.
19:23Watch out.
19:24Oh, shoot.
19:25Dude, he's trying to bite.
19:26Oh, he already bit me.
19:27I got him.
19:28Dude, look at this.
19:29That's my boy.
19:30Look at you.
19:31You're using the hook.
19:32That's my boy.
19:33So, this is a non-venomous colubrid.
19:34Check this out.
19:35Really cool snake.
19:36Here, grab him.
19:37He's nice and stinky here.
19:38Oh, gobble glue.
19:39Don't let him get you in.
19:40Did you say gobble glue?
19:41Gobble glue.
19:42Give him back to me.
19:43Yeah, come on.
19:44Let's just send him on his way.
19:45Now, he's gonna go into those rocks and live the rest of his life, dude.
19:47When I have the opportunity to have a customer in person, I can put myself into their shoes
19:52because I'm doing it with them.
19:54Come on, Nick.
19:55All right, all right.
19:56Let's do the damn thing.
19:57I'll be honest.
19:58I'll be honest.
19:59Everything he does is insane.
20:00But I'll tell you one thing.
20:02I know what Nick needs for his ultimate build.
20:05He's got no idea what's coming to him.
20:07We're gonna make the coolest off-roading truck ever.
20:13Oh, man.
20:14What an awesome day.
20:15You had a great time, right?
20:16Hell yeah.
20:17Guy's truck shows up, and from what me and Jerry talked about, it was a quick little
20:32build, you know, just a refresh of the truck.
20:34Now it looks like we've got a laundry list of stuff to do.
20:36It looks like we're gonna have to repaint this thing.
20:38It means I gotta take the whole thing apart.
20:39I gotta rip out the interior from A to Z.
20:41He wants to put his logos in it.
20:43It's a lot bigger than Jerry described.
20:45The thing is, it's Guy Fieri, so it has to be a priority.
20:48But I've got so many other priorities right now.
20:54While Jesse's working on cutting and extending the bed for Nick's Overlander,
20:57we're gonna install the third axle to make this thing into a six-wheeler.
21:01Look at that.
21:02Oh, my God.
21:03This is my patented baby.
21:05I mean, I love Ashley.
21:07I do.
21:08But this is up there.
21:09The third axle, the unit that we patent, the unit that we build here in-house, what's
21:16important about it is that it's a one-to-one drive, and it's the only setup out there that
21:21your drive shaft turns, all six wheels are spinning at the same time.
21:25Most of the solutions out there for this kind of thing is just a trailer, two extra wheels
21:29rolling along for show, versus all six tires spinning.
21:32There you go.
21:33This design, this thing that I invented and patent, this is what put us on the map.
21:38All right, let's roll it flat.
21:42I am way off.
21:44Why does he get the easy one?
21:47You there?
21:50There.
21:51All right.
21:53Oh, that looks good.
21:56There you go.
21:57Winner, winner, chicken dinner.
21:59You guys ready for the magic?
22:01Let's grab that drive shaft and connect these things.
22:11Turn some more, turn some more.
22:13OK.
22:14All right, guys.
22:15Let's see if this thing spins in harmony.
22:19Want to see everything moving?
22:21We'll call it a night, all right?
22:22Yep.
22:23You ready to put it in?
22:24I'm ready.
22:25Hit it.
22:26Let's go.
22:31Woo!
22:32Oh, yeah.
22:34Just a well-oiled machine.
22:36Every time I see one of these come together, it's just, like, nice.
22:40It's beautiful.
22:41Yeah.
22:42Very good.
22:43No vibration.
22:44Tomorrow, we'll check in with Mr. Jesse.
22:47We can get a bed ready to go.
22:49Then we can get this thing into paint.
22:50Yeah.
22:51Great work, guys.
22:52Thanks.
22:53See you.
22:56You!
22:57Let's go home.
23:08Who ordered this stuff?
23:09Where did this come from?
23:13Let's pull it out.
23:14You ready?
23:21Pizza oven.
23:22Pizza oven.
23:23Grill.
23:24It's gonna be...
23:25No, that's a little, like, a grill also.
23:27Fits griddles.
23:28Griddle carry bag.
23:30Just curious how we're gonna mount this thing.
23:33This is standard, classic Jerry.
23:36Last minute.
23:37You've never done it before.
23:38Oh, and by the way, you have to have it done by tomorrow.
23:41So, after three days, two techs go on a Guy Fieri's truck.
23:46We've got the new interior in there.
23:48Fresh new cowboy saddle guts all the way throughout the truck.
23:51Put his logo in the headrest.
23:55Finally in the homestretch.
23:56We've got a set punch list of things we're trying to get done.
23:59And I've agreed to it.
24:00But now more stuff's showing up.
24:02This is not what we need right now.
24:04In true Jerry fashion,
24:06here's this endless project with more surprises as we go along.
24:10Maybe we can get it to where we come down a bit.
24:13And have it...
24:14Oh, hi, Jay.
24:15Guy Fieri's truck's here.
24:16This is awesome.
24:17Uh, yeah.
24:18And by the way, two pizza ovens just showed up.
24:21Two?
24:22Oh, my God.
24:23Two's always better than one, Joe.
24:24This is awesome.
24:25Guy Fieri hasn't promised he's gonna do anything with this truck,
24:28but I know if it is so spectacular,
24:31and if it has everything including the kitchen sink in it,
24:34he'll have to post this truck on the internet.
24:37You can't pay for this type of publicity.
24:40This is exciting.
24:41It is exciting.
24:42And I do love the project.
24:44I just wish, you know, it's not the first time I'm looking at all this
24:46the first time I pull it out the box.
24:48I get it.
24:49I appreciate the big truck and the celebrity guy and whatnot.
24:52Where's this truck going out?
24:54Tomorrow morning.
24:55All right, Jay.
24:57I think Jerry's aware that I've got a lot going on right now,
25:01but I don't think he really cares.
25:02Comes by and just drops a grenade and leaves, says,
25:04hey, by the way, real quick, add a kitchen in this thing,
25:07and, uh, you got till tomorrow morning.
25:09So me and my guys are gonna stay here till 2 o'clock in the morning.
25:13Absolutely not.
25:14Jerry will be tucked in.
25:16This is gonna work.
25:18We're gonna make it happen.
25:19Joe Gattis to the rescue.
25:21Yeah, yeah, Joe Gattis to the rescue.
25:23You're right.
25:24Can I get a thank you on this, Elise?
25:26Go!
25:31Joe, Ashley, the interview.
25:32Cam's A and B.
25:34Marker.
25:35We've got a really good system here.
25:37I build the trucks, and Ashley's family sells them.
25:39Does that run pretty smooth?
25:41I think it runs pretty smooth the way we have it set up.
25:43I am...
25:44Actually, no, that's complete bull****.
25:45It has its moments.
25:48If it could just be like that,
25:50I build the trucks and they sell what I build,
25:53we would be in pretty good shape, I think.
25:55It's when they start to get involved in the build,
25:57and what if we, and why don't we,
25:59and maybe add a little pink to this,
26:01that's when things start getting off the rails.
26:03It's Jerry.
26:04Jerry's a bottleneck.
26:05He really is.
26:06He will tie up the entire shop just for one particular build.
26:09When I see him come in the garage, I'm like, ah,
26:12and there goes the dad.
26:13Yeah.
26:20Holy crap.
26:21I'm driving Guy Fieri 6x6.
26:26Oh, my God.
26:27That engine is insane.
26:28Yeah, this one's a monster.
26:29Me and Joe are in Guy Fieri's bad-ass truck,
26:32and we're going to deliver it right to his doorstep.
26:35I heard you this morning say that you're dressed like him.
26:38I mean, I wanted to emulate him a little bit.
26:42I don't think I've ever seen him wear anything like that.
26:45You know, the whole goal,
26:47taking Guy's car and customizing it for him,
26:50is to sell more trucks.
26:52Hopefully, the guy posts it,
26:54puts it all over social media,
26:56all over the internet,
26:57and we get something big from it.
27:07Hello?
27:08Can I help you guys?
27:09We brought Guy's truck.
27:11Uh, there's no guy here.
27:18Oh, my God.
27:20I had to make it fun for you.
27:22Oh, my God.
27:23Oh, my gosh.
27:24He's right.
27:25Guy opens the door.
27:27I did it.
27:28The master celebrity chef is right there,
27:31ready to take delivery of our truck.
27:34This is pretty cool.
27:35Let me show you what we did.
27:37I redid the interior completely.
27:38Oh.
27:39Oh.
27:40Oh.
27:41Went in and hit it with the knuckle sandwich up top.
27:43Oh.
27:44Look at the knuckle sandwich.
27:46It is so clean.
27:47I mean, this is really next level.
27:49We call it cowboy saddle, guys.
27:50Cowboy saddle.
27:51Is that what it is?
27:52Cowboy saddle?
27:53Mm-hmm.
27:54I still can't get over the outfit, dude.
27:55What club did you just get out of?
27:59Whoa, whoa, whoa, whoa.
28:00That's not what I think it is.
28:01R2-D2 up there?
28:02It's exactly what you think it is.
28:03Is that a camera?
28:04That's goosebumps.
28:05That's goosebumps.
28:06Joystick controlled camera.
28:07Nuh-uh.
28:08Yeah.
28:09Night vision, heat vision, you name it.
28:10And right where your cup holders used to be,
28:12I put a joystick there to control it,
28:13and as it comes up on that.
28:14That's sick.
28:15Oh, you got to move it.
28:16Can you move it?
28:17Yeah, of course.
28:18Oh, look at that.
28:20Is that not amazing?
28:21You'd shoot it up into the sky if you want to take a look.
28:23At the aliens.
28:24Right, right, right.
28:25Right.
28:26Right.
28:27The outfit.
28:28The outfit, bro.
28:29Check this out.
28:30Voila.
28:34Are you guys cooking me something,
28:35or am I supposed to be cooking us something?
28:38Right in.
28:39Done.
28:40Ha-ha!
28:42Yeah.
28:44That's so dope.
28:46Oh, that is the tailgate machine.
28:48You've got a grill.
28:49You've got two pizza ovens.
28:51Your attention to detail, bro.
28:52Well, thanks.
28:53Attention to detail.
28:54That is awesome.
28:55Well done.
28:56Thanks, man.
28:57I mean, I own every different kind of car.
28:58Yeah.
28:59This is a one-of-a-kind.
29:00When I was looking at this online,
29:02I'm watching you do the TikTok,
29:05and I keep watching these things.
29:07People love them.
29:08I mean, your fans are just huge fans.
29:11It's important for Joe to hear
29:12that guy found out about us through my social media,
29:15through my marketing.
29:17That was my marketing prowess.
29:20What I heard there is, though,
29:21you bought the car because you saw me on TikTok?
29:23Because of the outfits.
29:24Yeah.
29:25Guy Barry didn't like this shirt.
29:27Fine.
29:28But that's okay.
29:29He loves the truck.
29:30Let's run this.
29:31Yeah, let's do it.
29:32That's sexy.
29:33That is the greatest sound in the world.
29:35Wow.
29:36Oh, my God.
29:37We're on the camera.
29:38I love that sound so much.
29:39That is just...
29:40I'm so happy the guy likes to try.
29:41But Jerry's not out of the woods yet.
29:42Let's see if he pulls it.
29:43Let's see if we can turn it into some sales.
29:44We've got to see if this pays off.
29:45Fans are just crawling all over.
29:47I know you're so cool.
29:48I think that was for me.
29:49Yeah, they can see the shirt.
29:50They can see the shirt.
29:52I think it's my shirt.
29:54Oh, my God.
29:55You can see them.
29:56That's the most awesome one.
29:57We're not.
29:58It's my shirt.
30:00It's my shirt.
30:01You can see it.
30:03You can see it.
30:04Oh, my God.
30:05Yeah, you can see it.
30:07That was for me.
30:08Yeah, they can see the shirt.
30:21And that's all we got.
30:22Oh!
30:26We're finally getting Nick's truck back from paint,
30:28and they need a little more time with this truck
30:30because this is something we've never done before.
30:32About time.
30:33Dude, you killed it.
30:34Wow, dude.
30:35Damn, that looks good.
30:36Wow!
30:37Did you get that, bro?
30:39Holy smokes!
30:41I barely saw it coming in.
30:42It was camouflage.
30:45This thing's gonna live out in the Everglades, right?
30:47What's better than the camel?
30:48So the tricky part was getting all the lines to match up,
30:51and I had to stencil everything
30:53and draw all the designs by hand.
30:56This was a real challenge, right?
30:57I wasn't happy with his first attempt at it,
30:58but he went back in and came out with something beautiful.
31:01I'm so impressed that how it came out.
31:03I know it took him a lot more time,
31:05and I'm definitely gonna ask him to do it again.
31:07I don't mind it taking a little longer.
31:08It came out awesome.
31:09This is something I can sell, really.
31:12I've had plenty of requests for camo,
31:13and I always just say no
31:15because it's really tricky to get clean lines.
31:17I've always just said no.
31:18I would say yes.
31:19We can add it to the menu, right?
31:21Other thing in the box.
31:22All right, well, you want the camo paint job?
31:23We can do that.
31:24I think you're gonna get a lot more requests for this.
31:28We're on the homestretch of the Overland, right?
31:30The extension is done.
31:30The paint job is done.
31:31Hats off to Roemer.
31:32That came out great.
31:34So Frank called me up and told me all the things
31:36we're gonna need to finish Nick's truck.
31:38It's more of the condo on wheels
31:40than a tent in the back of a truck.
31:42This guy lives out there.
31:44He could go off-grid for a month at a time.
31:46We're about to start installing all the goodies, right?
31:48All the stuff that makes this thing into more of a camper RV,
31:51it's not just an off-road vehicle.
31:53Our rack is gonna work out.
31:54I'm gonna put a battery bank that's tied to a solar panel
31:57that'll go across the whole roof.
31:58We're gonna put a refrigerator, put a grill in there.
32:01We've got a hot water reserve, we got a shower.
32:03I'm gonna build the world's most obnoxious snorkel.
32:05That's coming straight out the hood, I'm going up.
32:07I want it to be visible.
32:08I want the driver to be able to see the snorkel
32:09so you know when you've gone too deep.
32:11That is humongous.
32:13It is.
32:14And top it off, we've got a retractable awning
32:16that works with the press of a button.
32:17Hey, look at that.
32:19Congratulations, you got it.
32:20Let there not be light.
32:21This thing's loaded.
32:23I just can't wait to show this thing to Nick.
32:27Of course I'm from Fort Lauderdale.
32:28Of course I'm a Floridian.
32:30There's a new trend going on social media,
32:32which I started copying.
32:34Of course I live in Fort Lauderdale.
32:35Everybody's going, they're talking.
32:37Hey, of course I'm from Miami.
32:39And of course we got boats in Miami.
32:40Of course we have condos.
32:42Of course I'm Italian.
32:43Of course I eat meatballs.
32:44That's the trend.
32:45Of course I'm from Fort Lauderdale.
32:47Of course we build the best trucks in America.
32:49Frank's had a lot of success in social media.
32:51He's got quite a big followers.
32:53I would like to get in that too.
32:55You know, God called me and he said, hey, can you build something special?
32:58I said, God, I'm going to build you a blood and bones.
33:01And look at his blood and bones here.
33:03Is it gorgeous?
33:04What do you think he's doing?
33:06And we help God because God loves our products.
33:09Papa, what are you doing?
33:10Are you doing a video?
33:11The trend is that you got to promote yourself.
33:13Do you want to do one together with me?
33:15Yeah, of course.
33:15We'd love to.
33:16Ready?
33:17Of course I'm from Fort Lauderdale.
33:18So of course we are Floridians.
33:20Don't call me if you're not looking to buy a car.
33:23Definitely.
33:24If you want to buy, call me.
33:31Dude, I'm pumped.
33:32I can't wait to see this truck.
33:33That's sick.
33:34Holy smokes.
33:35I'm so excited to show Nick what we built.
33:37From the first conversation of what we had in mind,
33:40to going out in the middle of the Everglades
33:42and trying to watch a snake kill him, awesome.
33:46Embrace yourself, bro.
33:47We built her, and she's insane.
33:50You're going to love it.
33:51I know what's going to make that kid tick.
33:52Nick is going to be enthralled to see this beast.
33:57I don't see or hear a truck or anything in the distance.
34:00I feel like we're the only ones out here right now, so.
34:05Holy crap.
34:07Is that the truck?
34:08That's the truck, bro.
34:15Yo, I got literally chills right now.
34:17The hairs on the back of my neck are standing up right now.
34:20Look at them plow through the water like that.
34:23Yes.
34:25I can see the snorkel.
34:27Awesome.
34:27I can't wait.
34:28Come on, why are we even standing here?
34:30Oh, my goodness.
34:32Yes, yes, yes.
34:35Guys, dude.
34:36Yo.
34:38It looks so cool coming out.
34:40What do you think?
34:41Dude, no, no, man.
34:42Oh, man.
34:43Holy smoke.
34:44Nice to meet you, man.
34:45Good job.
34:47I'm in total awe right now.
34:48Like, I saw you guys plowing through that water.
34:50No, first of all, I heard you guys plowing through that water.
34:54You guys literally sounded like a water buffalo going through the water.
34:57I just saw something at the top of the water and all of a sudden,
35:00coming out of the water, breaching full surface and.
35:02Breaching.
35:03Dude, insane.
35:08Can we stop standing here and go check it out?
35:10Yeah, come on, walk us through it.
35:12I literally feel like a child waiting to open my Christmas present right now.
35:15I'm going to grab something out of here real quick.
35:16Oops.
35:17So, you get to where you're going and you set up camp, right?
35:21Right.
35:22Bam, hit the button, the awning comes out, this is where you're camping, right?
35:25You're setting up shop here.
35:26You got a couple chairs here, maybe you're cooking, you're doing your thing.
35:29Dude, that thing is quiet, too.
35:31Yeah.
35:32I couldn't scare no animals away when I'm setting up camp, seriously.
35:35Cool.
35:37This is so cool.
35:39This gigantic protrudence from the front of the truck, that's your intake.
35:43This camo pattern, first time we've ever done it, by the way, ever.
35:46It looks really good.
35:48And it matches.
35:48Yeah.
35:49I see all the lights, you got some pod lights, I see a light bar.
35:51It's designed to where if there is no street lights or whatnot,
35:54you're okay to see at least six car lengths in the darkest foggy situations.
35:58Oh, I need that.
35:58I drive 50,000 to 60,000 miles a year, and most of those miles are me in the back roads
36:03looking for snakes.
36:04Really?
36:05Oh, yeah.
36:06Oh, that's gonna be great.
36:07So I'm really excited.
36:08This truck is perfect for me.
36:09Frankie paid attention to everything that was coming out of my mouth.
36:12He asked all the right questions.
36:13They put it all together and it came out here and I'm just, like, blown away.
36:17You're jumping in and out, right?
36:20What wouldn't be better than a shower?
36:22Oh, nice.
36:23An actual shower, not like your shower, where you jump into the water and you play with your
36:27snakes and a splash in a puddle.
36:29Right.
36:30You don't want the snakes watching and whatnot.
36:32I don't know when you come out here.
36:33Look how cool this is.
36:34Are you kidding me, Joe?
36:36Oh, yeah.
36:37Bro, look at this.
36:38That's crazy.
36:39We've got a pressurized tank, right?
36:41Yes.
36:42But it'll actually run, you know, in shower mode.
36:45You put it to the top there and it's pressurized and it's warm.
36:48Feel that.
36:49Yeah.
36:50Because the tank is in a black bottle and sits up in the sun all day long.
36:53Right.
36:54You put it in the shower, it's hot, right?
36:55And you've got, you know, 10 gallons of shower and it's a quick shower, but it's a shower.
37:00We added a shower.
37:01The kid's bathing in the middle of nowhere.
37:03Now he's going to be like a gentleman.
37:05Shower.
37:06Now, we stopped the rack a little short, right, for this purpose right here.
37:10Stand up in there.
37:11You're standing.
37:12You're not in the way of a rack.
37:13You're not crawling down.
37:14When you finally do lay down, you're climbing in under there.
37:16Yeah, it's nice.
37:17This is better than sleeping on the ground.
37:19Right?
37:20So this is that battery bank, right?
37:21It's actively charging right now off the 12-volt system.
37:24We hit the AC.
37:25And you see that power bank comes on and it turns green over there in the corner.
37:28Yeah.
37:29Now that's your awning.
37:30That's your TV.
37:31That's any 110 accessories you want to hook up to this thing, even the pump to inflate
37:34this thing.
37:35I overheard you say TV.
37:37Oh, yeah.
37:38Wait a second.
37:39You'll see it in just a second here.
37:40No way.
37:41Oh, yeah.
37:42Where is it?
37:43Straight above you.
37:44Lay all the way back.
37:45Oh, my goodness.
37:46Yeah.
37:47You get the TV going.
37:51And the AC.
37:52And the AC.
37:53Can you feel the air?
37:54That is insane.
37:55Oh, yeah.
37:56Oh, yeah.
37:57I definitely can feel the air.
37:58Is that awesome or what?
37:59We put a bed in it.
38:00I mean, a nice bed with a TV.
38:01Forget about it.
38:02Air conditioning system in the rear.
38:05There's even a grill if you want to go grilling.
38:07The truck's unbelievable.
38:09Nick, you want to see what this thing can do?
38:11Let's go.
38:12We don't even talk no more.
38:13Let's go.
38:14Let's go, baby.
38:16Nice, guys.
38:18Let's strap in.
38:19We might need it.
38:20Here we go.
38:23Let's go.
38:25Oh, my goodness.
38:26This thing is epic.
38:28Nick's reaction was awesome.
38:29He loved it, right?
38:30He was blown away.
38:31I think he's excited.
38:32I think this is the kind of thing he's into.
38:34This is awesome.
38:35Let's go.
38:36I'm really proud of the work that we did in this truck,
38:38me and the team.
38:39I mean, honestly, this is one of the best bills
38:41to ever leave my shop.
38:42Seriously, with your aggressive driving,
38:44minus Frankie screaming in my ear back there,
38:46I think it's still probably taking a nap.
38:47I'm going to the drink.
38:48I'm going to the drink.
38:49I'm going to the drink.
38:50I'm going to the drink.
38:51I'm going to the drink.
38:52Hydrated.
39:02Joe Ezekiel Gaddis.
39:04Joe Ezekiel Gaddis.
39:06Come on up to your office.
39:08So I just got off the phone with Guy Fieri's people,
39:12and I got a really awesome surprise for Joe.
39:14I'm, like, beyond excited.
39:16Jerry, that's my PA system.
39:18Oh.
39:19Make yourself at home.
39:20This feels pretty good to be back here, actually.
39:22Yeah?
39:23Yeah, I feel like a boss.
39:24Do better in marketing.
39:26So I got good news and I got bad news, right?
39:28Bad news, Guy Fieri's hasn't posted anything.
39:31Haven't really gotten that media kind of hit that I was looking for.
39:34But his people did reach out about something else.
39:38You love Diners, Drive-Ins, and Dives, right?
39:41Absolutely.
39:42Well, you're going to be on the show.
39:43On the show?
39:44Yeah, man.
39:45All right.
39:46Isn't that pretty cool?
39:47That's pretty cool.
39:48Yeah.
39:49This is the biggest, most magnanimous of all the gifts Guy could have ever given us.
39:54I think you'll finally get that marketing kick out of it that you wanted in a way,
39:57way bigger sense than any kind of post on social media.
40:00Absolutely.
40:01That's huge.
40:02Nice work, Jerry.
40:03Ever since I was a kid, I've always loved Triple D, Diners, Drive-Ins, and Dives.
40:08Would you see that blonde bombshell pull up in that 68 red Camaro?
40:12Hey there, I'm Guy Fieri, and we're rolling out.
40:14You know some people are about to chow out.
40:17It's tremendous.
40:18The mustache is tremendous.
40:19Actually, I know these guys.
40:20It's the apocalypse, guys.
40:21The six-wheeled monster out there.
40:23I put 220 of them on the road.
40:25Just so you know, I own one of them.
40:26That's right.
40:27Feels great.
40:29But everything in my life feels pretty friggin' great when you're me.
40:33We can build anything you can dream up.
40:35How many seats do you need?
40:3711 or 12?
40:39We're building a bus.
40:41A customer called you and said, I want to turn a truck into a boat.
40:44It's not a train wreck.
40:45It's a shipwreck.
40:46You just blew a $300,000 deal.
40:48What do you know about that?
40:49Everybody knows about that.
40:51Jerry's a celebrity chaser.
40:53Literally the biggest celebrity we've ever done.
40:55Time to do donuts.
40:59I'm definitely an enforcer when it comes to my family.
41:02Your dad is leading an uprising.
41:04Somebody's gonna overthrow him.
41:05We all have to work together.
41:07I swear to God, today is not the day.
41:09How many times are we gonna do this?
41:11We're gonna do it as many times to get it right, Frank.
41:14I'll be damned.
41:16Damn.
41:17Oh, .
41:18Oh, yes.
41:19Oh, God, I love this truck, bro.
41:23END
41:29I'm everything.
41:31Oh, yeah.
41:34This truck coming on me.
41:35Alright.
41:36Alright.
41:37peculiarly, you didn't even know what we were.
41:39One day, freak.
41:40No, this has encountered all the things.
41:41One day, we should not be able to enter your team.
41:42I don't be able to escape the pros.
41:44It's not a section of these.
41:45Oh, yeah.
41:46写
41:48We're going to kick this all a while.
41:49Seriously.
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