In this video i have explain inbound digital marketing and outbound digital marketing and their types. there is a complete playlist of digital marketing for beginner's.
Digital Marketing is very broad term and hence there are many domains in digital marketing. Let’s me explain what they are.
There are two main types of digital marketing.
1. Inbound Digital Marketing - In inbound digital marketing we promote our product and services with the help of internet and through digital medium. It is also known as Pull marketing because in this method we attract people toward our marketing campaign.
2. Outbound Digital Marketing – In outbound digital marketing we promote our product and services without internet but we use digital medium in it. It is also known as Push marketing because in this method we push our marketing campaign to people.
Types of Inbound digital marketing
1. SEO (Search Engine Optimization)
SEO is a technique to rank our website on the top of SERPs and organically derive traffic on our website.
2. SEM (Search Engine Marketing)
SEM is a paid technique in which we run pain ads campaign on search engines like Google and Bing and derive paid traffic to our website.
3. SMO (Social Media Optimization)
SMO is a process of making your website social media marketing ready. We post our content on social media and drive organic traffic to our website and it is completely free.
4. SMM (Social Media Marketing)
SMM is a process to market your business on social networks with paid ads like facebook ads and twitter ads.
5. Messenger Marketing
Messenger marketing is the process in which customer can directly interact with business using mobile messaging platforms like facebook , whatsapp etc. They can ask direct question and get information about our products.
6. Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. We can promote our product and services and built business relationships through email marketing.
7. Content Marketing
Content Marketing is the process of creating different types of content and distribute they on the various channels to attract interested people and aware they about our product and services.
8. Affiliate Marketing
Affiliate Marketing is the process to promoting other’s product and services through your YouTube, Social media profile and blogs etc. and earn commission when some on perches that product through your referral link.
9. PPC (Pay-Per-Click)
PPC is an advertising model in which we only pay to ads publisher when someone click on our ads. It is also known as cost per click.
10. Classified Posting
Classified listing refers to the ad submission of product or services in classified sites and when someone search about that product and services they are appear in search results.
Types of Outbound Digital Marketing
We are not using internet in it but we use digital medium.
1. Television ads 2. Digital hoarding 3. Bulk SMS & MMS
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