Wim knows when to hold them and when to fold them. He ran a marathon in the arctic circle with no shirt or shoes. He holds 18 world records. But he doesn't know what it's like to be cold. Omni-Heat Electric. Warmth at the touch of a button. #InnerFire Watch Wim test himself against Omni-Heat Electric:http://www.youtube.com/columbiasportswear Explore more Columbia gear: http://www.columbia.com/wimhof Enter the Wim Caption Contest to win some Omni-Heat Electric for yourself:http://www.facebook.com/ColumbiaSportswear
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