00:00Ang pagpapalago ng negosya ay hindi natatapos sa pagtaas ng kita.
00:05Kasama rin dito ang pagkaangkop sa makabagong teknolohiya at pagpapatapad ng sustainable practices.
00:11Kaya naman, alamin natin kung paano ito may isa sa katuparan.
00:15Kasama si Ms. Claire Marie Toralba, Executive Director Free ng Philippine Trade Training Center.
00:21Good morning po, welcome po sa Rise and Shine, Pilipinas, Executive Director Toralba.
00:25Good morning mga ka-RSP and good morning Professor Ify.
00:30Thank you so much for being with us this morning.
00:32Ano po ba itong Philippine Trade Training Center, Global MSME Academy or PTTCGMA?
00:37At paano nito tinutulungan ang mga micro, small, medium enterprises or MSMEs?
00:42Yes, well firstly I want to share lang na I have more than three decades of private sector experience.
00:50Okay.
00:51Across Asia Pacific region in business leadership, strategy and operational efficiency.
00:56And you decided to work in the government?
00:57I have now the privilege to help and share my experience outside into the public service.
01:04So ang Philippine Trade Training Center, Global MSME Academy or PTTC for short,
01:09is ahensya ng Department of Trade and Industry.
01:12Okay.
01:12And our mandate is really to help the Filipino enterprises move and develop their business
01:20to be able to respond to continuous market and global changes, transformation.
01:28Okay.
01:28Because I understand we're now in the series of globalization, the increased level of connectivity among others.
01:34That's right.
01:35And right now we're also focusing on the aspect of business development.
01:39So we want to know, ano na ba mga training and servisyong inaalok ng inyong ahensya
01:43upang matulungan itong ating mga negosyante na mapabuti yung kanilang produkto, production,
01:49and of course the entire business operations.
01:53That's right.
01:53So meron tayong enterprise development track.
01:57So it's different, difference, marami siyang in terms of development ng aspect ng nagnanegosyo.
02:05So kung nagsisimula ka pa lang, ang programa namin, we have trainings that helps in terms of learning
02:12entrepreneurial mindset and business operation and management operation.
02:17Kung ikaw ay continuous na nag-pro-produce na, at tinutulungan naman namin kayo, improve your production efficiency,
02:27product quality, safety, food safety, management, operation, and even marketing.
02:35At kung talagang nasa medium enterprise ka na at ready ka na for export, we help you even elevate
02:43yung product and design and concept and even matching for having a wider market reach.
02:50So different aspects of the business ang natutulungan namin ng mga product and operation.
02:57And the entire goal is mag-progress into exportation for being a micro-small and medium enterprise.
03:03And to move, like basically that you grow from a small, from a micro-startup to small to medium.
03:10And even eventually link with the large corporations, large enterprises.
03:16Okay, I understand you have the Digifab and Food Connect programs.
03:20Tell us more about this.
03:21So, like itong programa namin na Digifab and Food Connect helps actually in key facets of an enterprise.
03:31Ang Digifab is unique particularly when you want to constantly improve or produce a new product.
03:38So itong facility, itong program is with a coach, with a consultant, helps you design and create prototyping.
03:47So, alimbawa, hindi pa na-approbahan ng FDA ang produkto mo or gusto mo improve new concept.
03:54Hindi kasi siya ganun kadali na mag-order ka ng napakadaming packaging or napakadaming stickers.
04:01Hindi mo alam kung tatanggapin ang market.
04:03So itong Digifab helps you prepare and do the test of the market.
04:09Ang Food Connect naman is a pathway na tinutulungan namin ang food manufacturers prepare and develop all the materials needed
04:19for an FDA approval or even license to operate or even certificate of product registration.
04:26So at the same time, dun sa Food Connect, may mga programa kami that helps on GMP standards, HACCP, even
04:35the ISO management, at also ang even halal.
04:39Kasi hindi lang naman siya automatic, malalaman mo online eh.
04:43And you need talaga step-by-step approach on navigating your journey into your operation.
04:49Okay, you've mentioned Digifab in terms of digital technology.
04:56And sa panahon ngayon, we are in the needs of digital transformation.
05:01Paano makatutulong ang anyong ahensya sa mga negosyo?
05:04So, especially in the existence of artificial intelligence, like most of the MSMEs, for instance, instead of hiring a graphic
05:11artist, they would go with AI.
05:13That's right.
05:14And then, however, if you're going to see the content side of doing the graphics, for instance, almost the same
05:20na kasi.
05:20So, if hindi man mag-adjust with artificial intelligence, kung mag-adjust din naman, what are the different kinds of
05:28learnings ang binibigay natin sa mga SMEs and those who would like to be collaborating with your agency to make
05:35sure that they're at par in terms of digital marketing?
05:38Yes. So, thank you, Professor Fifi, for that.
05:43Ang digital transformation and even AI is no longer about or left with large corporations.
05:49It applies to everyone.
05:52Even enterprise, even as an individual.
05:55Yung programa natin is really to establish yung foundational, fundamental, yun yung pedagogy,
06:01na malalaman mo how to work and navigate and understand without losing the ethical aspects and also keeping your four
06:11Cs na tinatawag namin,
06:13your critical thinking, creativity, collaboration, and communication.
06:18Kasi kung small enterprise ka, marami kang magagamit na even to test the marketing content,
06:27even like to kumiprodukto ka, you wanna scope your market, your customer needs, your customer expectation.
06:37Pwede mo i-test.
06:38And the most of it is pwede mong i-automate ang repetitive function.
06:43Kasama to doon sa digital and AI readiness for a certification program?
06:46Yung program namin, digital and AI readiness certification program,
06:51it's a total of 32 hours of learning, self-paced, online din, no?
06:59And gagawa ka ng capstone.
07:01And I'm even proud to say,
07:03Oh, research-based, oo.
07:04I mean, yeah.
07:06So, like, for example, sa PTTC, 83% of our workforce is already certified.
07:13We all had to go through that.
07:14I even did that.
07:15Kasi how can we help and teach if you guys don't even execute it on your own?
07:20If we also do not even do that, no?
07:21So, yung capstone, ang dalawang example lang na pwede ko share sa capstone namin,
07:26yung, kasi every, in that program you create, you have to define your own capstone.
07:31Yung isa namin accountant, kasi syempre, sa ahensya, hindi ganun kadali bumili ng automation ng software.
07:40So, yung accountant namin ngayon, na-automate na niya by email,
07:44nalalalaman na namin na yung check-in namin na i-disposit na pala sa banko, na in-cash na pala
07:50by email na yon.
07:51Or ang HR namin sa recruitment, na-navigate na nila yung mga nasasubmit ng CV, kasi na-automate na rin
07:59nila.
08:00So, yung mga ganung routine, it's not just about creating a PowerPoint slide.
08:05So, kung talagang enterprise ka, marami kang, pati yung pag-schedule ng bayad ng obligations mo,
08:12ng mga collection mo, so ma-automate mo yon.
08:15Yun yung advantage ng ating digital and AI readiness certification program,
08:21hindi pagbenta lang ng tool or software.
08:24Very exciting nga yung mga programs and projects.
08:26Sana lahok ka na marami natin mga kapatid na kasama sa MSMEs, na SMEs dito sa Pilipinas.
08:31And of course, mabilisan lamang ma'am na invite natin on November 26,
08:36yung Green Shift Awards, and then also, your Green Shift Coaching Program cohort 2 sa first quarter in 2027.
08:43Siguro for other details, ano, social media accounts para pwede namin si Liki.
08:47Right. So, we have actually the Green Shift on sustainability.
08:50It helps actually the MSMEs improve your resource efficiency,
08:54not only about waste management and operational capabilities.
09:00And we link actually the small medium with large enterprises.
09:04So, ang graduation ng aming cohort 1, it's a dedicated coach assigned to small enterprises.
09:11Ito ngayong November 26, and ang success ng aming mga cohort ng participants ay
09:17nakapasok na sila with a PO, with large enterprise.
09:21So, ngayon, by January, we're starting our cohort 2.
09:25We invite actually SMEs to submit for being participant dito,
09:32kasi hindi ka makakahanap ng programa na end-to-end solution na may coach na tutulong talaga sa'yo to
09:37identify
09:38alin ba yung priority areas mo on your ESG target.
09:42Alright.
09:42And at the end, kung gusto nyo po malaman na ma-programa ng PTTC,
09:46sa aming website po, PhilippineTradeTrainingCenter, PTTC.gov.ph,
09:52at aming Facebook page, DTI, PhilippineTradeTrainingCenter,
09:56at also ang Instagram and other social media.
09:59On that note, thank you so much.
10:01I-declare sa lahat ng insights na binahagi mo sa amin ngayong umaga.
10:04Thank you so much, Paul.
