A viral mobile application in China is changing how young consumers handle their finances by letting total strangers vote on their shopping choices. Online shopping platforms make it extremely easy to buy items instantly, leading to widespread impulse buying and buyer remorse.
To solve this issue, developers created a platform where users upload photos and prices of items sitting in their online shopping carts. Before completing the checkout process, the user must wait for the community to review the potential purchase.
Other users on the network vote either yes or no and leave blunt comments explaining whether the item is truly worth the money. Many users report that this crowdsourced feedback creates enough hesitation to break the impulse cycle, saving them significant amounts of money each month.
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