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  • 4 hours ago
Friends who CFDA together, stick together! You could say Jessel Taank and Raul Lopez were Obsessed with each other, and the rest is collaboration history. In this video, the duo sat down with Sally Holmes to discuss the luar and Oushq partnership and how they’re bringing the stunning creations of Indian and South Asian designers to Western markets.

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00:00You were so mesmerized by me.
00:01I know, I was like...
00:02I have been a fashion publicist for about 20 years.
00:05I am now pivoting to build a fashion platform called Oosh,
00:10connecting fashion creatives from Middle East and the South Asia.
00:14I'm Raoul of Luar.
00:16Luar is a brand that is for people who feel confident enough
00:20to feel comfortable in their own skin.
00:22How did you two get connected?
00:24Oosh partnered with the CFDA.
00:26With that partnership, we select two designers,
00:28one that's from Southeast Asia or South Asia and the Middle East
00:32and one that is from the U.S.
00:35and Raoul and Luar as our first designer on the program.
00:39And so what attracted you about joining this?
00:41And I think we were both kind of aligned on what I want to say
00:44and want to do in India and what she's doing
00:47and what she's trying to platform markets that are not talked about
00:51and culturally, I'm very obsessed with Indian culture.
00:56You could be Indian. You look Indian.
00:58In school, they're like, wait, I'm like, no, I'm Dominican.
01:02But you could pass.
01:02But I am.
01:03You could pass.
01:04Yeah, yeah, yeah.
01:04Okay.

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