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  • 4 hours ago
If you're not tapped into the Indian fashion scene, then what are you even doing? In this video, ‘RHONY’ star and Oushq founder Jessel Taank is on a mission to bridge the gap and redefine how people think about Indian fashion, with the help of Luar Creative Director Raul Lopez.

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00:00I think that accessibility, especially in those regions, is so overlooked.
00:04I think the perception of Indian fashion has typically been very traditional.
00:08It's like festive wear. You wear it to a wedding and you look beautiful and it's heavy.
00:12So how are you thinking about bridging that connection between India and New York City?
00:17I think a lot of brands do manufacture in India.
00:21But what we saw with Dior was one of the first, I would say, odes to India and the artistry
00:26that comes out of there.
00:27But with Loire, I think you are that gap.
00:30The concept of streetwear is still very new there.
00:32With Raoul coming there and then just this magic of what they already inherently do with embroidery and artisan.
00:39It's going to be very, very cool collaboration.
00:42I've been saying I want to go East to share that same experience that everyone gets to experience here.
00:48I think that accessibility, especially in those regions, is so overlooked.
00:52Because when we think of fashion, you think automatically of Europe or the US to some degree.
00:57You don't really consider the Middle East as the running point of that industry.
01:02And I think it's going to shift very quickly.
01:04I know when I pull up, it's going to be like New York.
01:07The kids are going to come out.

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