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Yamaha präsentiert auf der EICMA 2026 in Mailand seine internationale Pressekonferenz unter dem Motto „Redefine the Standard“. Die Veranstaltung gibt einen Ausblick auf neue Motorräder, technische Entwicklungen und die Modellpalette für 2027.
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✅ Source: Yamaha
👉Am 2. November 2026 lud der japanische Hersteller zur Yamaha Press Première ein, um seine Neuheiten bereits vor dem offiziellen Publikumsstart der Motorradmesse vorzustellen.
Im Mittelpunkt stehen die zukünftige Ausrichtung der Marke, neue Fahrzeugkonzepte und moderne Technologien. Die Präsentation zeigt, welche Schwerpunkte Yamaha für die kommende Motorradsaison setzt und wie sich das Angebot weiterentwickeln soll.
Das Video zeigt die internationale Pressekonferenz mit den Ankündigungen und Präsentationen direkt aus Mailand.
Die EICMA 2026 findet vom 3. bis 8. November statt. Yamaha ist in Halle 10 am Stand E90 vertreten.
#Yamaha #EICMA2026 #Yamaha2027
#tuningblog - das Automagazin
🔔 tuningblog abonnieren: https://tublo.eu/abonnieren
➡️ Mehr dazu: www.tuningblog.eu
✅ Source: Yamaha
👉Am 2. November 2026 lud der japanische Hersteller zur Yamaha Press Première ein, um seine Neuheiten bereits vor dem offiziellen Publikumsstart der Motorradmesse vorzustellen.
Im Mittelpunkt stehen die zukünftige Ausrichtung der Marke, neue Fahrzeugkonzepte und moderne Technologien. Die Präsentation zeigt, welche Schwerpunkte Yamaha für die kommende Motorradsaison setzt und wie sich das Angebot weiterentwickeln soll.
Das Video zeigt die internationale Pressekonferenz mit den Ankündigungen und Präsentationen direkt aus Mailand.
Die EICMA 2026 findet vom 3. bis 8. November statt. Yamaha ist in Halle 10 am Stand E90 vertreten.
#Yamaha #EICMA2026 #Yamaha2027
#tuningblog - das Automagazin
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MotorTranskript
00:08Wow, okay, ladies and gentlemen, introducing the new Yamaha RW family.
00:19Okay, I would now like to introduce someone new to the stage who can tell us a bit more
00:25about this revolutionary new family coming to the market in 2027.
00:30Please welcome Yamaha Motor Europe's division manager for powered two-wheelers, Shun Miyazawa.
00:40These are looking amazing. Thank you so much for being here.
00:45Thanks, Grace. First of all, good evening, everyone.
00:50It is really great to see so many familiar faces
00:54being together here tonight.
00:56Because tonight is a very, very important moment for our brand in Europe.
01:01Thank you so much, Shun.
01:03Now, I've got to start by asking you an obvious question,
01:07which is to tell us a bit more about the RW family,
01:10because these look quite a bit different to something that we've seen before.
01:15Right. Yeah, surely I think they are very different, as you can see.
01:19But different in a very, very positive way.
01:23Because RW is a premium, is a very versatile, off-road adventure ready,
01:30newest product family from Yamaha.
01:34They are built for everyday freedom, everyday fun,
01:40to basically allow people to go everywhere.
01:44So, this is what we got.
01:46Okay.
01:47And based on what Olivier was saying, you know,
01:50tonight's theme is called redefine the standard.
01:53So, how are the RWs redefining the standard?
01:59And can you talk us through the models that we've got on the stage?
02:02Yeah, absolutely.
02:03So, first of all, here we have RW 700, right next to you, Grace.
02:08Okay.
02:09This is the heart of our RW family.
02:11It is powered by CP2 engine, very well-known, very popular engine,
02:17but paired with YMT, automated manual transmission.
02:23Alongside it, we have RW 700 Explorer.
02:27This is the version with even more long-distance functionality
02:31and capability being equipped.
02:33But not only those 700 flagship products,
02:38tonight we are also presenting RW350.
02:42RW350 comes with all-new 330cc engine
02:48and new chassis engine mounting system we call Yamaha Dynamic Ride.
02:55This is a known technology we have polished over the years,
02:59and it really changes the sporty dynamic riding.
03:03So, those are the products we've got here today.
03:06Thank you.
03:06So, a new engine, new models.
03:09So, I guess, touching on that, redefining the standard,
03:13can you explain, in your words, how are these models doing that?
03:16Yeah, absolutely, because what we did for those products
03:19really represents this approach of redefining standard.
03:22because Yamaha RW is not simply evolving, evolution of something we have today in the market.
03:34It doesn't exist today in the market.
03:37Based on our proven record of passions and dedication for any kind of off-road experience,
03:48we have built and offered throughout our history of the brand,
03:53they aim to establish a completely new benchmark.
03:58They are built around real performance,
04:03and they are built for real freedom of movement,
04:08both in an on-road environment, but also at an off-road environment.
04:15So, instead of adapting an existing formula to make the new product,
04:23I would say we started with different ambition
04:29to create a completely new breed,
04:33something genuinely real and highly capable.
04:38So, I would like to show the proof of this video.
04:41Let's have a look.
04:48Okay, I mean, you mentioned there, Shun, about creating something completely new,
04:53and it really does look like that.
04:55So, I guess the RW family is the latest from Yamaha in their innovation.
05:00It really encompasses that word.
05:02Absolutely, Grace.
05:06Yeah, RW is one of the perfect examples of Yamaha innovation.
05:12As you saw, we tried by combining outstanding performance on-road
05:19and very capable genuine off-road capacity,
05:24while preserving also versatility and ease of use you'd expect for the daily commuting scene.
05:36So, we have created something truly unique here.
05:43This is exactly the kind of challenge Yamaha really loves to take on.
05:47Thank you.
05:49I mean, we would love to hear more about that performance, actually.
05:52And on that, we're about to be joined by someone else on the stage
05:56who has actually had the chance to ride some of these new models,
06:00who is from Yamaha Motor Times, a long-standing Yamaha dealer here in Italy.
06:06Please join me in welcoming Paolo Vino.
06:10So, it's a really pleasure to have you on stage,
06:13because Paolo and I know almost 20 years each other.
06:18We always talk about new ideas, some inspiration,
06:22what's going to be a trend, what's going to be a future of motorcycle industries.
06:26And he has seen all the trend ups and downs,
06:30and I think it's great to have you here to talk about our new departure
06:33of a completely new family of Yamaha.
06:36So, welcome.
06:36We're definitely excited to hear about it, Paolo.
06:39As one of the very few people in the world
06:42that have had the chance to ride these models,
06:44I think a lot of us are desperate to know what was it like.
06:47Yes, Grace, I was very lucky last week
06:50because I got to ride the new RW when the team called me.
06:55And I was very excited because this is a big new model for Yamaha.
07:01It feels like two vehicles in one.
07:06If you move your foot position forward in automatic mode,
07:13you can ride with the comfort of a convenience and of an executive scooter.
07:20But if you want to change and move your feet on footpacks
07:24and use manual shifting, suddenly the character changes
07:30and you unlock the sporty ride.
07:33That dual personality and the motorcycle scooter crossover
07:39is something that I think riders will appreciate.
07:44Yeah, you sort of touched on that dual personality, shouldn't there?
07:47Yeah, this dual personality, I think, is a really important keyword for Yamaha.
07:52Because Yamaha's strength has never been about being specialist in only one area.
07:59Over the 70 years of brand history,
08:02we have produced so many different kinds of motorcycles and scooters, as you know.
08:08And by being a full line-up brand,
08:10made some of our greatest innovation and success possible.
08:15when we successfully combine two different worlds
08:20that would not normally belong to each other, belong to each other.
08:24And as Paolo said, this dual personality is something we really strive to make an innovation.
08:29So it's good to hear you felt these personalities.
08:33Yes, it's absolutely true.
08:36You think that 25 years ago, Yamaha combined the practicality and the convenience of a scooter
08:44with a level of sporty riding performance that no one before achieved.
08:52The result was the T-Max that became an icon and continues to define the segment today.
09:02Absolutely.
09:02Yeah, absolutely.
09:03I mean, you've sold a lot of T-Max.
09:06So first of all, thank you.
09:07And we really enjoyed working together, evolving T-Max.
09:11But you know very well that T-Max is not the only example of this dual personality.
09:16I think our MT series, for example, is clearly having the Japanese backbone.
09:24Engineer, technology, reliability is purely Japanese.
09:29However, it also comes with very unique emotional riding experience.
09:36Another good example we have recently proved is our 10LS 700 families.
09:42Paolo also enjoy riding it often, and we know many people really embrace it.
09:47But why?
09:49Because the 10LS 700 has very high versatility, allowing you to do everything on-road.
09:57However, it also possesses genuine off-road capability.
10:02So if we think about how Yamaha brand evolved over the 70 years, again and again Yamaha creates
10:11something new by bringing together two requirements or sometimes even three requirements that initially
10:19seem contradictory and impossible to co-exist.
10:23When we succeed by putting these things together, thanks to everybody's passion to offer some new, never-seen experience,
10:34that really makes Yamaha's history.
10:36I completely agree that Yamaha have done so well over the years of combining those models and creating a hybrid.
10:43Now, Paolo, you're here representing many of the dealers in the room.
10:48And we know how important dealers are for Yamaha's future.
10:52So I'm sure you've got a message that you'd like to share with the rest of the dealers here.
10:56Yes.
10:57First of all, I'm very honored to represent fellow my Yamaha dealers.
11:03And I have to thank Yamaha for this opportunity because testing something so new is very emotional.
11:12And I have to tell you that RW surprised me because my first idea was that it was similar to
11:19other adventure scooters.
11:21But this was a mistake. It was a mistake. RW is a new concept and the performance is beyond expectation.
11:31Engine character, we already know. But mounted on this chassis, Guy offers different feelings.
11:43And if you want to, for example, use the rear brake lever together with the manual shifting,
11:51you can drive in tight corners with more confidence.
11:55But not only. Suspensions, for example, are a right compromise for traveling.
12:02And if you want to enjoy a mountain route, it's our very best.
12:09In conclusion, I think this will be another Yamaha winner on our roads.
12:16And I can't wait to sell it.
12:19Yes. I mean, it's great to hear your insights and having the opportunity to ride it really helps you sell
12:26it.
12:26And hearing your insights as well has got me intrigued.
12:30I'm very excited to try one myself.
12:33Now, Shun, as manager as well, you must be incredibly excited for something brand new to come to the market
12:40for 2027.
12:42Yeah. No, absolutely. First, I think it was good.
12:44It was a mistake of Paolo because, indeed, I think you felt something very, very candle, no?
12:51Because hopefully it really exceeded your expectation.
12:55And also, thank God you didn't crash because Paolo is a very fast rider.
12:59He used to race on the R6 and every time he takes a new product, he really pushes.
13:03So if he's happy, that means the machine is very, very, very capable.
13:08So I'm very happy to hear that.
13:10For the crash tests.
13:11Yes.
13:11It's a crash test.
13:12Good praise there for you, Paolo.
13:14Yeah.
13:15And it's been brilliant to see these three new models, Shun.
13:18Absolutely.
13:18But is there more to come from this new range?
13:22Yeah.
13:23Of course, I think if we...
13:25First of all, it's a very good question.
13:27So thank you.
13:28And the answer is yes.
13:30Absolutely yes, Grace.
13:32Okay.
13:33For sure, we are very, very excited tonight.
13:36Because as I said, this is a very important night for Yamaha by introducing the new family of product in
13:44a very important market, which is Europe.
13:47And as we have shown in our past effort and our commitment, when we introduce the new family, we are
13:57really committed to offer this new experience to many, many, many riders.
14:02Because we know in Europe, there are different group of customers, different group of riders having different expectations, different riding
14:12background, different experience, different driving license even.
14:17So we definitely take those into account.
14:21And as a Yamaha, we always push our boundaries to offer as much as possible our new experience to broader
14:28riders as much as possible.
14:30So having said that, I think we can definitely say what we have shown today and what we have seen
14:41tonight is just the beginning.
14:43Because this is a new segment we are launching in Europe.
14:48And we can for sure say there will be more product joining in this category.
14:54Because once again, we as a Yamaha motor brand is 100% committed to offer this fantastic new experience to
15:02as many as possible riders.
15:04Because we are really excited about it.
15:06Just like Paolo.
15:07So let's please pay attention to what's going to be happening to our RW family.
15:11Because it's going to be evolved for sure.
15:14I think it sounds like a bit of a teaser that, Paolo.
15:17Thank you, Shun.
15:18And thank you to both of you for your insights.
15:21I think many of us in the room can agree that this is something truly revolutionary and that we don't
15:26see on the market at the moment.
15:28So please join me in giving an applause one last time for Shun, Mia Zauer and Paolo Vino.
15:36Thanks, Grace.
15:38And also I'd like to thank you, Paolo, one more time.
15:41Once again, I think it's really great to get together with all the familiar faces.
15:47And I would especially like to thank you for our dealers here tonight, our partners.
15:54We have 400 of them tonight.
15:55And also online, I hope many other dealers are paying very high attention and interest towards what we are doing
16:05here today in Milano.
16:08Because we always truly believe everything we achieve as a Yamaha is always built together with you guys, our dealers.
16:21We share the same passion and same objective.
16:26And we always say our objective is creating the very best customer experience, lifetime experience and continue to inspire riders
16:37across Europe.
16:41Together with you, we have built Yamaha's history here in Europe.
16:49And together, we can further build our future.
16:55And we always need you because we are one big family and we support each other to continue to strive
17:02offering new experience.
17:05So let's do this together.
17:06Thank you for joining us tonight.
17:08Ladies and gentlemen, thank you once again, Shun, Mia Zauer and Paolo Vino.
17:15Thank you.
17:18Thank you.
17:19So we've seen some fantastic new models this evening.
17:23And it's quite clear as to what Yamaha have got to offer as they move into 2027 and the future
17:30ahead.
17:31And how they're looking to redefine the standard.
17:34Now, before we finish tonight, I would like to invite back the president and CEO of Yamaha Motor Europe, Olivier,
17:41to say some more words.
17:42Great to see that Yamaha are taking a bold new direction for 2027.
17:47I'm sure there's plenty of people that want to come up to the front, get a closer look and some
17:51photographs.
17:52But any final words from you?
17:55Thank you, Grace.
17:56Yes.
17:57We are very proud today to share all this new model for our lineup of 2027.
18:02But as said already several times, this is just the beginning.
18:07Our ambition for the future is bigger than ever.
18:10Last year, we promised more than 10 new models in coming three years.
18:16Tonight, you have seen the first step towards our future lineup.
18:22Yes.
18:23Yes.
18:24Sorry, Olivier.
18:25Sorry.
18:26Sorry.
18:27I think...
18:27Sorry.
18:28I think we just had a bit of a glitch there.
18:30Sorry, ladies and gentlemen.
18:32I think we're just having some technical issues.
18:36Hello.
18:36Good night to everyone.
18:39Ciao tutti.
18:40Buonanotte.
18:41Is that Paul Taras in Kevin Gallas?
18:44Yes.
18:45Don't worry.
18:46Everything is under control.
18:48But today, tonight, we are missing something really important.
18:53This scooter looks honestly really cool.
18:57Maybe with Kevin we can go on Esmer.
18:59What do you think?
19:00Yeah, I think we should do maybe a race or two.
19:03What do you think?
19:04We can go, no?
19:07Yeah.
19:09But...
19:09Guys, what are you doing here?
19:11Olivier.
19:12What do you want?
19:13What about us?
19:15Tell, please.
19:16What about us?
19:16Olivier, Grace, we are here because we have a message from the Tenere community.
19:22Right.
19:22Well, we need that message then.
19:24What's going on?
19:26Olivier, please, come here with me.
19:28We have to talk.
19:29We have to talk.
19:31Everybody knows that we really, really love Tenere 700.
19:36It's our baby.
19:38We really love it.
19:39But we need something new.
19:42We are waiting for something new.
19:44And everybody keeps on asking about a smaller Tenere.
19:49You've got to answer that.
19:50I know, Paul.
19:51Yes.
19:51Paul and Kevin, I know very well.
19:53Actually, today is the first time I see you without a Tenere 700 beside.
19:59What is mine?
20:00Yeah.
20:01So, I understand.
20:03You come here because you want a small Tenere.
20:05I understood also that many of the customers, they want a small Tenere.
20:11They want a stronger Tenere family.
20:14So, I would like to show you something today.
20:18Let's have a look there.
20:20Okay.
20:21Olivier.
20:22Wow.
20:23This looks amazing.
20:26Yeah.
20:27Yeah.
20:28It definitely looks amazing.
20:30Right.
20:31We need an explanation then.
20:32What do we have here?
20:34Yes.
20:34Yeah.
20:34What we are showing here is what we call the Tenere four concept.
20:39This is again one of the ongoing development projects in Yamaha.
20:46What does it mean?
20:47It means I cannot give you today a date for the production or market introduction.
20:52But this is under preparation.
20:54And the target is to further strengthen our Tenere family.
20:59And this is only one of the model which will come in the future.
21:03And this is to continue to expand this family.
21:07We choose to show this Tenere four concept this evening as it was mentioned on the screen
21:14because many customers are waiting for it.
21:17Many customers are inspiring us for it.
21:21We listen to these customers.
21:23We listen to their expectation.
21:25And we translate this into a product.
21:28Okay.
21:30But as you mentioned, it's a concept.
21:33So, what more can you tell us about it?
21:36This concept is to show that we are working to create a light, agile and versatile adventure bike.
21:44This will be suitable both for off-road, for real off-road, but also suitable for on-road usage.
21:51This will be suitable both for experienced riders, but also for developing riders.
21:59This exciting new generation of adventure motorcycle features a brand new engine, a brand new chassis.
22:07And this is required to fully respect the Tenere DNA.
22:13Okay.
22:14I mean, it sounds quite exciting.
22:15Something light, agile, versatile.
22:18I mean, Paul and Kevin, you're giving us some nods there.
22:20I mean, you guys are no strangers to a Tenere, but something like Olivier is describing, light, agile, versatile.
22:28That must be quite exciting.
22:30Yeah.
22:31Honestly, it looks really nice, really cool.
22:34I can't wait to be in Esbel Rodeo or achieve a new world record with this super bike.
22:39So, yeah.
22:40What do you think, Kevin?
22:41Yeah.
22:41I think this platform will open a perfect base for people to experience new terrains and maybe even race Romaniacs.
22:54What do you think?
22:55Let's go.
22:55Right.
22:56I mean, we're already getting word of Romaniacs and world records here.
23:00But as you mentioned, that platform, a Tenere 4, what could be possible with something like that?
23:07Yeah, I think it will be quite easy to ride and open up the possibilities for a lot of people
23:14to experience adventures together.
23:17And I can't wait to have mine and take Paul and a couple of friends riding and, yeah, experience what
23:23it's all about.
23:23Yeah.
23:24And that's what a Tenere is about, isn't it?
23:26Making memories, which you guys have certainly made over the years.
23:30And, you know, you brought with you messages from the adventure community.
23:35Do you think they're going to be happy with something like this that Olivier has revealed?
23:39Yeah.
23:40As Kevin said, I think it's going to be more easy to drive, to ride.
23:44It's going to be super funny.
23:45I can't wait to be on the top of the bike, honestly.
23:49Actually, now I'm like, wow.
23:50I have to ride now this bike to take some adventures with my friends, with Kevin, with my crew.
23:57So, yeah.
23:58Let's go for it.
23:59Yeah.
23:59Well, the world is your oyster.
24:01I saw you having a close look at it over there and people are welcome at the end to come
24:06and have a closer look as well.
24:08So, I guess, Olivier, we would love to know when we can expect to see something like this, but come
24:14to the market.
24:15Yeah.
24:15I'm expecting incoming deaths.
24:17This will be the most popular question I will receive is when this will come.
24:22I have a scoop.
24:23I will not tell today.
24:24So, our focus now is really on how to develop this bike in a full respect of the Teneré DNA.
24:33We do not want to create a fake small Teneré.
24:37This Teneré 4 must have the DNA of the Teneré.
24:40And this is all our focus today, to create and to keep that Teneré riding experience.
24:48Our target is to bring this bike to the market once it will be ready.
24:54And we have to fulfill all the expectations of the customers, all the quality requirements of Yamaha.
24:59And this is what we are working on.
25:01I will keep also this information for the next event I will meet you and to give you the date.
25:07You have to be a little patient, not long, just a little.
25:12Just a little patient.
25:14Paul, Kevin, can you be just a little patient?
25:19It's going to be difficult, eh?
25:20You have a long skill set, but I'm not sure if that's what...
25:22Can you just make sure that we get the first ones? Is that okay? Is that possible?
25:26Yes, this I can.
25:27I want the first one, eh?
25:29Yes.
25:29The second one.
25:30We can sign the order after. It's okay.
25:33Yes.
25:34Well, I'm sure you guys are very excited.
25:36I'll be joining the queue with you to give it a go as well.
25:39Ladies and gentlemen, Paul Taras and Kevin Gallas.
25:41Thank you.
25:42Thank you, guys.
25:49Well, okay. I mean, Olivier, you promised us something big and you've delivered seven models tonight.
25:55That certainly didn't disappoint.
25:58Yeah, I promised something big, but finally it's a small Teneré, but okay.
26:01So, thank you, Grace.
26:04So, again, we are very proud today to release this 2027 lineup.
26:09And again, today is just a beginning.
26:12Our ambition for the future is even bigger.
26:15And last year, again, we promised ten new models in three years.
26:19This is today what we release as a first step of these new models.
26:23We keep working.
26:25Others will come.
26:27And I want to thank you all of you for joining this event.
26:33I want to invite you tomorrow to visit ECMA, to come on our booth, to check all these products more
26:39closely.
26:41And finally, enjoy this evening.
26:45I want to meet you again next year to continue to release all the other models which we promised to
26:52deliver in the coming three years.
26:53Again, this is just a step, just a milestone.
26:56The story is going on.
26:58Thank you very much.
27:06Thank you very much, Olivier.
27:08And thank you to all of you for joining us tonight.
27:11We hope you've had a great evening.
27:13And as we mentioned before, you're welcome to come to the front, have a look and take some pictures.
27:17This evening, we'll be continuing on our YouTube channel for the live stream viewers.
27:23The rest of you here, as I mentioned, are welcome to have a closer look, get a drink and enjoy
27:28this evening.
27:29Thank you so much for joining us, everybody.
27:31See you very soon.
27:32Thank you.