00:00My name is Pippa Lord and I'm the founder of seustyle.com.
00:05I think a lot of sites out there are either super focused on like food, food, food or
00:10you know gorgeous, beautiful, unobtainable homes, whereas Seustyle it's just about like
00:15a little bit of food, a little bit of home, a little bit of entertaining and it's all
00:19through stylish, fashionable eyes.
00:21We find our subjects everywhere.
00:23I've known to like chase people across the road.
00:25They just have this like inherent spirit and excitement about life.
00:29That's really what makes us kind of want to profile them.
00:32The first step to entertaining for me is what I want the party to feel like.
00:37Is it something super low key or is it formal and are there any like tricks up my sleeve
00:42that will make it super memorable?
00:44Food and home is just such a scary, daunting approach.
00:47If you're not like your mother with like her Tupperware or the dinner set or whatever, it's
00:52like how do you kind of do it?
00:53I'm all about the new generation of homemakers.
00:56We like to work smart, not hard.
00:58We have other things better than to like spend eight hours in the kitchen just so we can
01:03prepare it.
01:04There is no place in New York quite like the Chelsea Market.
01:08It has that kind of big shopping center approach but with the most incredible ingredients on
01:13hand.
01:14It really is like the ultimate work smart, not hard approach to entertaining.
01:18One of my favorite places in New York is the Flower District.
01:22Everything is on hand.
01:23There are the most beautiful colors and textures and you really pick up your visual direction
01:28for your party.
01:28Make a statement.
01:30Focus on one certain aspect of the event and really go all the way with it.
01:36I love bar three for a holiday because it's the time of year I want to dress a little bit
01:40more glamorous.
01:41It gives me my little pieces with the extra wow.
01:44My fashion philosophy is wear what makes you feel good and don't let the clothes or accessories
01:49wear you.
01:50You wear them.
01:51You wear them.
