00:00My name is Pippa Lord and I'm the founder of SoosStyle.com.
00:05I think a lot of sites out there are either super focused on like food, food, food or, you know,
00:11gorgeous, beautiful, unobtainable homes.
00:13Whereas SoosStyle, it's just about like a little bit of food, a little bit of home, a little bit of
00:17entertaining and it's all SoosStyle's fashionable eyes.
00:21We find our subjects everywhere. I've known to like chase people across the road.
00:25They just have this like inherent spirit and excitement about life.
00:29That's really what makes us kind of want to profile them.
00:33The first step to entertaining for me is what I want the party to feel like.
00:37Is this something super low-key or is it formal?
00:40And are there any like tricks up my sleeve that will make it super memorable?
00:44Food and home is just such a scary, daunting approach.
00:47If you're not like your mother with like her Tupperware or the dinner set or whatever, it's like how do
00:52you kind of do it?
00:53I'm all about the new generation of homemakers.
00:56We like to work smart, not hard.
00:58We have other things better than to like spend eight hours in the kitchen just so we can prepare it.
01:04There is no place in New York quite like the Chelsea Market.
01:08It has that kind of big shopping center approach but with the most incredible ingredients on hand.
01:14It really is like the ultimate work smart, not hard approach to entertaining.
01:19One of my favorite places in New York is the Flower District.
01:22Everything's on hand, there's most beautiful colors and textures and you really pick up your visual direction for your party.
01:29Make a statement.
01:30Focus on one certain aspect of the event and really go all the way with it.
01:36I love Bath 3 for a holiday because it's the time of year I want to dress a little bit
01:40more glamorous.
01:41It gives me my little pieces with the extra wow.
01:44My fashion philosophy is wear what makes you feel good and don't let the clothes or accessories wear you.
01:50You wear them.
