When you are a monopoly like amazon, there is no advantage in tools like Muse.
They might add a few points in revenue, but you lose control like recommendations, "people also bought", etc. Which is essential in Amazon.
For Shopify instead is just extra revenue.
Watch full episode on YouTube: https://youtu.be/JtQapnQP6eg
Listen to episode at: https://rss.com/podcasts/twofounderspodcast/3246685
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