00:00Once you've decided what to do, there are five focusing steps, which I'll present very quickly.
00:04Have a look at the videos we have that discuss this in further details.
00:07Number one, you find your constraint.
00:09Number two, you exploit it.
00:10That's to say you go immediately to the constraint and make sure and treat it as a VIP resource better
00:15than the others.
00:15And you should be able to get a lot more performance out of it when you do that.
00:19Subordinate to the constraint.
00:20That's to make sure that every decision is taken according to that constraint.
00:25And in particular, that means learning to avoid local optimums and learning to stop working.
00:30Step four, elevate the constraints.
00:32That's to say get even more out of it by eventually investing or hiring people.
00:35Keep going until eventually the bottleneck moves.
00:38Beware of inertia.
00:39And then off we go back into this continuous process of improvement.
