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00:02Apple announced a product launch event for October 28th, inviting media and analysts to
00:07an Apple experience in Los Angeles, according to CNBC. The invitation says,
00:13pro and tell, suggesting a focus on high-end devices with powerful in-house chips.
00:19Milius research analyst Ben Reitzes expects new Macs this fall, including a touchscreen notebook.
00:25The event will mark Apple's third product launch since John Ternus succeeded Tim Cook as CEO last
00:30month. Apple recently updated its Mac Mini, Mac Studio and MacBook Pro, but its iMac has not been
00:37refreshed since October 2024. Macs account for about 10% of Apple's revenue and have become a
00:44key part of its artificial intelligence strategy. Apple shares are up 26% this year.
00:50For all things money, visit Benzinga.com.
