00:00More than 67,000 adults in England are estimated to be binge drinkers, according to officials.
00:07Liverpool City Council has adopted a five-year strategy to reduce alcohol-related harm while supporting the city's hospitality industry.
00:15Council leaders describe Liverpool's relationship with alcohol as complex.
00:19Pubs, bars, restaurants and clubs are estimated to support more than 50,000 jobs in the nighttime economy.
00:25But dealing with alcohol-related problems is estimated to cost the city around £330 million each year.
00:33Health officials say alcohol can contribute to preventable illness, hospital admissions, avoidable deaths, domestic abuse, antisocial behaviour and crime.
00:43The strategy aims to prevent harm, encourage informed choices and make support available earlier.
00:48NHS guidance defines binge drinking as consuming more than eight units in one session for men or more than six
00:55units for women.
00:56The estimate is based on public health data and modelling.
01:00Professor Matt Ashton, the city's director of public health, says Liverpool must recognise both the value of hospitality and alcohol's
01:08effects on individuals, families and communities.
01:12He says awareness of alcohol units and health risks remains relatively low.
01:16At a cabinet meeting, Councillor Harry Doyle said alcohol could harm health, family, finances and wellbeing, particularly for children and
01:24vulnerable people.
01:25The strategy is intended to run until 2032.
