00:02and here's something new for your next trip to the sunscreen aisle for the first time in more
00:06than 25 years there's a new sunscreen ingredient approved for use in the u.s it's called bemotrizinol
00:12or b-e-m-t for short it's been used in europe for years but products containing it are just
00:18now hitting store shelves in america and dermatologists say it has some real advantages
00:23it protects against both types of harmful uv rays without leaving those white streaks you
00:29sometimes get with mineral sunscreens it also doesn't appear to absorb into the bloodstream
00:34in significant amounts a concern with some older sunscreen ingredients the fda approved it in june
00:40after reviewing safety studies involving more than 500 people and you can already find it in
00:45some new sunscreen products including ones from neutrogena
