00:00If you go into Milan, Prada have just opened the most amazing penthouse space in New York, where I was
00:06in the summer, you see what Viton are building there.
00:09So each and everywhere the brands are seeing the importance of that flagship store, which it does things technology just
00:17can't do.
00:18It's not a choice between technology and physical, but it's just how you make them complement each other.
00:30Thank you.
