00:00Big brands made this mistake for me five, six years ago.
00:05They said, let's look for the young.
00:07And they go, the young, if you look after young, another brand will come.
00:13The next is like in music.
00:15You know, you have hits, the hit bag, the hit t-shirt, the hit jacket.
00:21But hits means a short period.
00:24We have to look long term.
00:30We have to look long term.
