00:00I get asked a lot how I manage to see quite a few leads without prospecting.
00:05Well, simply because I've worked extensively on our brand image.
00:09and also our own brand, of course.
00:11How did we do it?
00:12We have optimized social media, as we are doing today.
00:15Google Maps is extremely important.
00:17We also have several websites running, etc.
00:21So there you have it, we've done a lot of work on that.
00:22And yet, the shoemakers no longer provide bad footwear.
00:24So we could go much further.
00:26But due to lack of time, we're not there yet.
00:28And there's also everything related to ads.
00:30That's brand new.
00:31We've launched advertising campaigns which will inevitably allow us
00:34to have prospects come to us without us having to prospect again.
00:38Because in any case, it's not something I like to do when prospecting.
00:41So for the moment, we're not doing it.
00:43And so there you have it, there's that whole aspect.
00:44In fact, we worked to position ourselves on quite a few different points.
00:49to gain visibility and therefore inevitably generate leads.
