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SEO ne se résume pas à quelques mots-clés.

Pour obtenir des résultats, il faut s'appuyer sur les bons outils, analyser les données et prendre les bonnes décisions.

Dans cette vidéo, nous présentons une partie des outils que nous utilisons pour travailler le référencement et le netlinking.

Le SEO est avant tout une question de méthode.

Retrouvez toutes nos solutions sur devsource.fr.

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Technologie
Transcription
00:00Hello, so I hope you're doing well. This is for a short video, actually, to show our...
00:07different tools, so you'll definitely want to watch several videos because I have more than ten and the
00:12But actually, it's also a bit about showing you how I work because I find that
00:16Interesting, and how I actually use my custom tools that I created myself, so we'll...
00:25Let's start right away, so we have the first tool and the second one, so here in these videos...
00:31'is the
00:31Editorial matrix and the netlinking platform, so the goal of the matrix is ​​primarily editorial, that's all.
00:37simply that we often have a schedule, in fact, for editorial work with a client; the goal is necessarily to have
00:44THE
00:44main keywords, in fact all the keywords to work with, simply and this matrix and
00:49Well, it simply allows us to import, so we're going to import a small talent project, we're going to
00:56Simply reduce it because it costs credits; that one was bugged, so bam, second!
01:05So, we add our main target keyword; in fact, it's the keyword that we
01:09aims in
01:10Google and also the URL, which is necessarily assigned to this main keyword and the keywords
01:16Secondary, we'll see that in another video; it's another tool that generates that, but
01:21It's simply a matter of including the keywords in your content to rank well.
01:27on this main keyword, well, this again, this is just an example, it's really for
01:32go back up
01:32A little bit about how I work, etc. In any case, the keyword lists are here, and so we see
01:37if we
01:38Launch the analysis, by the way, it's right here, so perfect, we don't even need to launch it
01:41we can see
01:42A little bit different, well actually quite a lot of things, quite simply, I'll get there
01:51So we have the main keyword that comes up here, the URL, and then we also have if
01:55the key word it is in
01:56The title in the description, in the h1, in the h2 as well, at least there's quite a bit of density
02:01keyword
02:02Mainly, there are quite a few things because over there, typically, we see it, whereas here it's a
02:06low
02:07The main keyword, well, there you go, lots of indicators, we can then do whatever we want with them.
02:13different consultants, and also what's interesting is the missing keywords because, well, it's
02:19Important: secondary keywords that are missing from the text; again, don't add all of them.
02:25The keywords, etc., but anyway, it's a set of tools to help after, once again
02:30the consultant he
02:31In fact, it really depends on what he wants, and so from his secondary climbs, we can click and then we
02:37can
02:37So, this is a bit of a hassle, so there you go, we can see the secondary keywords.
02:45missing
02:46We can actually see the secondary keywords and find the suggestions too, well, there you go, we don't have
02:50Lots of interesting things, so we can reply to it to remove it, and therefore the position
02:55Because ultimately, positioning and little tips are the most important thing, and so the
03:01The overall score of this entire analysis is actually the second step; the goal is also to add
03:07THE
03:08Net linking, that is to say the trust flow, and it's in this tool, but anyway for the
03:13at any moment
03:13In this case, it is the way it is because, well, it's already complicated, knowing that
03:19Well, it was me who created that tool over there, it's complicated to integrate netlinking
03:25etc. but
03:25Honestly, I really need to do it, it could be really interesting, so here's one
03:30A little bit for this first tool, so we can do as many analyses as we want, we can
03:34Adding lots of things to see is pretty cool, and the second tool...
03:41The same
03:41It's, it's, how to say, it's a, how to say, a test site. I'll get there.
03:49that's what turns
03:49A lot of 2,2-RIL etc., so it's a bit tiring, so there you go, all of that is...
03:57tests etc.
03:58The goal is to see the trust flow, etc., to get a better understanding of how we buy.
04:02Okay, so...
04:03Not the same, since this is a test; all the prices are somewhat random.
04:08in fact we
04:08So, at 30 euros, I see, it's me a little bit, he added it like that, so I
04:12I can add them
04:12modify etc., and what's interesting is that I simply enter a client here and
04:18the goal in
04:19The point is to see what we gain from it, etc., so that's always
04:24interesting but
04:25especially when you click on a project, well, you can see if it works, no, it doesn't.
04:34not
04:34That's a shame, but normally we're supposed to see it, so it's surprising, but normally we're supposed to...
04:41In fact, all the links etc., well anyway, when they buy them, no, not the ones, but on an editorial schedule
04:46I
04:47I'll still take a look at it, but that's about it, that's the goal, so no, it was in the history.
04:51no then
04:52Since this is a test, I think that in fact there isn't necessarily any historical data.
04:58that I have a little
04:58added to the hasty addition of customers etc., so I think that's why anyway, yes, because
05:04that I
05:04I'm in local mode, so that's why we don't have a history.
05:08in fact, regarding the order, then
05:09In my opinion, we can't see the links, but the goal is to see a little bit
05:12the links we bought
05:13Text inks, etc., simply put, so that we have online tracking for each customer
05:18linking and that if the client one day says to me, well Maxime, I'd like to see the links we
05:24bought
05:24etc. and well, quite simply, I can easily bring it up with him even if we already have a follow-up on the
05:29planning
05:29In the editorial section, we can really see the purchased links, how much we buy them, etc., because, well, anyway...
05:35For us, it's extremely important to avoid using platforms etc. where there's a lot of chaos.
05:42And personally, I don't really like it, that's a whole other debate, but so...
05:47SO
05:47So, here's a little bit to see all these links, so here's a little bit for these two...
05:52tools
05:53Well, if you have any questions, I may have been vague on certain topics, etc., what it is
05:57Just a little bit to introduce these tools, so it's nice, and then I'm going to show you...
06:02I'll show others anyway in other videos that will be released, so at least you can see them.
06:08You can see a bit of what goes on behind the scenes, what tools we work with, etc. We also use...
06:15tools like Semrush etc. I also use paid tools of course, but these tools help me in the
06:22Simply put, in the life of a consultant, and it helps me save time.
06:27Have a great day and see you soon!
06:30see you soon
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