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Dans le SEO, si tu appliques exactement la même méthode qu’il y a 3 ans, tu commences déjà à prendre du retard.
Google évolue, les résultats de recherche changent, l’IA prend de plus en plus de place et les habitudes des internautes aussi.
De notre côté, rester à jour ne veut pas simplement dire lire les dernières actualités SEO. On teste. On regarde ce qui se passe réellement sur les sites de nos clients. On analyse les résultats. On ajuste. Et parfois, on revient aussi sur ce qu’on pensait vrai quelques mois auparavant.
C’est probablement la partie que j’aime le plus dans ce métier : tu n’as jamais vraiment fini d’apprendre.
Et aujourd’hui, travailler le référencement, ce n’est plus uniquement se demander « comment être premier sur Google ? ».
C’est aussi comprendre comment une entreprise peut rester visible quand la façon de chercher de l’information change.
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#seo
#referencementnaturel
#siteinternet
#developpementweb
#entrepreneuriatdigital
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Catégorie

🤖
Technologie
Transcription
00:00What are we doing today to stay current with the competition, where it's very difficult?
00:05?
00:05Well, we already support our clients with everything that is available today, AI, etc.
00:11Because it's inevitable, clearly, we need to use AI today.
00:15I think that, regardless of your field, there is AI that can be applied.
00:19in place.
00:20Honestly, sincerely, there are gestures that you do 3, 4, 5, 6 times.
00:23You can implement AI, but it comes at a price, that's for sure.
00:26Once you do that, however, you're all set.
00:28And also, we at least on our end, are developing many tools ourselves.
00:32We may even be in the process of creating something new, I can't really talk about it.
00:36but something very interesting, both for our clients and others.
00:40We need to keep up with the times, especially today, if we don't want to die tomorrow.
00:46We need to keep up to date, we need to look at everything that's happening today, the news.
00:50The latest news regarding SEO and GEO, in relation to your business,
00:56but also political, with what is happening, understanding why.
01:00And so, all of this can also impact your business, quite simply.
01:04So, we really need to be careful with everything that's being done, etc.
01:07But it's also super cool, because you never actually do the same thing.
01:12I know that before, I was in the kitchen, we often did the same thing, etc.
01:17When you have a recipe, something that's sold, it's on the menu, you make it, you
01:23do.
01:24There aren't 10,000 ways to do it; your boss wants it done the same way.
01:27way.
01:28Honestly, every day there are things that come up again, etc.
01:31But we try to reinvent ourselves each time, to really go further.
01:35And frankly, it's really great.
01:36Therefore, I can only advise you to become an entrepreneur.
01:39That's so cool.
01:40And above all, the advantage is that you can do it at the beginning alongside your permanent contract.
01:44So, in fact, you don't have much to lose in the end.
01:47However, this involves creating your own business, and you can do everything yourself.
01:51If you know a little bit about it, especially now with AI, etc.
01:54So, in fact, you can create your box very easily.
01:56I know that I created this with Shine.
01:57I didn't bother too much, but actually, today there's AI.
02:00So, generally, I think you can be accompanied very easily.
02:04So, there you have it, I want you to recommend this.

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