00:00What is a long tail?
00:02It's simply a keyword that will go on the long tail, plain and simple.
00:06In other words, basically, in the long term, to put it simply.
00:09and therefore will perhaps generate less traffic than a slightly short-term keyword
00:15if we can put it that way,
00:16It's a hype, but it'll end in three months.
00:20or at least, it's almost nothing anymore.
00:22This is going to be more of a long-term thing.
00:23And for me, at least, that's definitely what I recommend.
00:26Then again, it all depends on the business, the website, lots of things.
00:30but in any case, that's what is generally recommended by sources.
