00:00We didn't want iPad to feel like a big phone, right?
00:02And that's exactly what Android tablets felt like.
00:05They just felt like big Android phones.
00:06And same thing applies here.
00:08We don't want it to just feel like we just took that extra space and made it bigger.
00:12Do you think the fact that the phone is not coming out until October gives you a little bit of
00:15an advantage
00:16because then developers have a little bit more time?
00:19So like Slack was mentioned as an example yesterday where it's not just like a blown-up phone app.
00:24It'll be like dual pane.
00:25Do you feel like...
00:26That's a huge thing for us.
00:27Again, that's why we went so out of our way with iPad development, both internally and with our third parties.
00:34We didn't want iPad to feel like a big phone, right?
00:36And that's exactly what Android tablets felt like.
00:39They just felt like big Android phones.
00:40And same thing applies here.
00:42We don't want it to just feel like we just took that extra space and made it bigger.
00:46Sometimes that's okay.
00:46That makes sense.
00:47But it's like, how do you take more advantage of this larger canvas?
00:50And our tools help us, you know, help developers do that.
00:53The enthusiasm, we had no problem getting anybody to come in and want to do this.
00:58A lot of enthusiasm.
00:59And then their enthusiasm, once they were working on it, you see it in the work.
01:03It's like, they were like, this is so cool.
01:04Yeah.
01:04Yeah.
