00:01But actually, there is one more thing.
00:04I started the day with the idea of an intelligent personal hub.
00:08And why there's no product in the world better designed to be that hub than iPhone.
00:13And for a device that plays such a central role in your life,
00:16a larger display would open up entirely new possibilities.
00:20Whether you're enjoying content, reliving memories,
00:23getting help from Siri AI and Apple Intelligence,
00:26or immersing yourself in your favorite apps and games.
00:29Now, at the same time, you'd still want it to fit in your pocket and in the palm of your
00:33hand.
00:34And we think the best way to achieve that is with a foldable design.
00:39Others have created foldables that just feel like two phones awkwardly stuck together.
00:44This results in a square screen that's poorly suited for the way people use them.
00:49Scrolling through vertical content feels compromised,
00:52and movies are boxed in by oversized black bars, making a larger screen feel much smaller.
00:58We started with the experience that we wanted for ourselves.
01:02A larger display that feels as natural and intuitive as iPad.
01:06Then we brought together thoughtful design with breakthrough engineering,
01:10in a way only Apple can.
01:12And the result is a series of remarkable innovations
01:15that we believe will redefine the experience of using a foldable phone.
01:20And here it is.
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02:07This is iPhone Duo.
02:10To tell you about the thinking of the Duo's design, hear Molly and Steve.
