McDonald’s sells billions of burgers every year — but one of the smartest parts of its business is built around real estate.
In this illustrated business documentary, we explore how McDonald’s combined franchising, restaurants, land, buildings and leases to create one of the most powerful business systems in the world.
From the McDonald brothers’ original restaurant to Ray Kroc’s nationwide expansion and Harry Sonneborn’s real-estate strategy, this is the story of how McDonald’s became far more than a burger chain.
You’ll discover how:
• McDonald’s franchise system works
• Real estate became a crucial part of the business
• Franchisees operate restaurants while McDonald’s can control locations
• Rent and royalties generate recurring revenue
• Smart site selection helped the company expand
• A small California burger business became a global empire
The customer buys the burger.
The franchisee operates the restaurant.
And McDonald’s earns from the system behind it.
Empire Ledger creates illustrated business documentaries about the world’s biggest companies, founders, fortunes and hidden business models.
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