Your employees experience the brand through your behavior before a client ever walks through the door. They see how decisions get made, whose requests become exceptions, and what happens when the Founder feels pressure. That experience travels into the work they deliver and the relationships they carry.
In this clip from āAfter Last Call,ā the season two wrap-up of Branding Under Pressureā¢, Brandma connects the Founderās conduct to the brandās internal community. A purpose statement can hang on the wall while everybody takes their cues from the person running the room. Those folx are learning the brand from what happens around them every damn day.
