Being good at what you do can make you forget how much expertise, preparation, judgment, and behind-the-scenes work it takes to produce the final result. That’s how experienced business owners end up undercharging for detailed work.
A landscape architect doesn’t “just make a design.” The work may involve education, environmental impact, plant science, zoning, permits, professional relationships, and years of experience.
Break your process down from beginning to end. Account for everything you bring to the table.
The dollars are in the details.
It’s not about the value of your worth. It’s about the value of the work.
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