It's easy to think that a broader ICP = more opportunities. It couldn't be more wrong. Be specific about ICP. Serve your first ICP perfectly. And spread to other groups later, once the first level has been figured out.
Welcome back to Two Founders Podcast, today about the investor question “What if a large company copies your idea?”, and a review of the sales advice in Predictable Revenue by Aaron Ross.
– Review of advice in Predictable Revenue - 2011 –
It has been called "the sales bible of Silicon Valley", so is this one any good? Anna shares her favorite advice from the book, and gives it two thumbs up. Yes, for an experienced seller some advice is general, but as an inexperienced startup founder she likes how hands on the book is. It gives a great starting point. We discuss what is outdated and what can be reused today.
Watch full episode on YouTube: https://www.youtube.com/watch?v=8QwuNf93j3U
Listen to episode at https://rss.com/podcasts/twofounderspodcast/3169829
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