If you want to make that deal close you need to remove the middle person.
You should talk directly to the decision maker or the one deciding budget.
The sooner you do that, the faster your sales cycle and the lower your costs.
We talked to a startup getting stuck for the whole summer 2026 just because of "he said, and she said" instead of asking directly the one making the calls.
Are you talking to the decision maker? Why not?
Watch full episode on YouTube: https://youtu.be/G3qISgdPrx4
Listen to episode at https://rss.com/podcasts/twofounderspodcast/3209657
Follow Anna:
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