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00:01The doors to the den are open once more.
00:05And the battleground for business is set.
00:08This is where fortunes are made and futures are forged.
00:13But in this brand new series, the game has changed.
00:19Alongside four seasoned dragons stands a revolving door of fierce investors.
00:26Ambitious, competitive and ready to take on the old guard.
00:32Tonight, an old friend returns.
00:36I'm Gary Neville, ex-football player, broadcaster and businessman.
00:40Welcome back, Gary. It's great to have you next to me.
00:43No, it's brilliant to be back.
00:44The thing that I learnt on the pitch that I've taken into my business career
00:47would be that you definitely can't win a game on your own.
00:50I'm happy to dilute further with other dragons.
00:52I'm not going to miss out on this opportunity.
00:53You've got to make sure you have great people around you and great teams.
00:57I'll get shot down first and then they can come in behind soon.
01:01When someone walks into the den, the thing that I'm going to look for most
01:04is their energy and their passion for what they do.
01:06I told myself I would not get emotional.
01:08Don't get emotional yet.
01:09You might be happy to do that.
01:11You'll be really crying when they make you the offer.
01:13Coming back into the den was a no-brainer for me.
01:15I've watched every single episode for 20 years.
01:18Come on, Deborah, you've never done anything with me yet.
01:20I've been in here three times.
01:21I enjoyed it last time and I'm sure I'm going to enjoy it this time.
01:25The stakes are high.
01:26Who has what it takes to face the dragons?
01:39My God.
01:42Okay.
01:43My name is Dani and we make skincare from rescued food.
01:47Oh my God, okay.
01:48It's happening.
01:49It's happening.
01:50I've got this.
01:50Got this.
01:51I'm in the den today because we've got to a point in the business
01:54where we're just about to lift off.
01:59And it feels like the right time to get investment from someone
02:01that really believes in our mission.
02:03And it feels like the den is the perfect place to do that.
02:11Nice.
02:15Hi.
02:17My name is Dani and I'm the founder of My Skin Feels.
02:21I'm here today to ask the dragons for £50,000 in return for 10% of my business.
02:27My Skin Feels is skincare made from rescued food, including the byproducts of tomato ketchup,
02:33olive oil, breakfast oats and orange juice, which I know sounds like a very weird salad
02:38you'd never eat, but I promise it's amazing for your skin.
02:41I take the bits not used in the Italian food manufacturing industry.
02:45So, the skin of the tomato, the stalk of the oat, all the crushed olives.
02:50Then I ferment and extract the amino acids, the antioxidants, all the skin loving goodness.
02:54That's what goes in my products.
02:56I've been in the beauty industry for 15 years.
02:58I was part of the small team of people that set up Charlotte Tilbury
03:01and I've gone on to work for a ton of brands since.
03:04So, I've really seen just how unsustainable the beauty industry can be.
03:07But more than that, the beauty industry is often focused on how you look.
03:12My Skin Feels is designed to focus on how you feel too,
03:16prioritizing healthy skin for everyone.
03:18We launched with two products, both over 99% natural, vegan,
03:22and thanks to our rescued fermented food,
03:25they're suitable for sensitive and eczema-prone skin too.
03:28Now, we've been in business for just over two years.
03:31In year one, we did 23,000.
03:33Year two, 73,000, and we're already expecting to double that this year.
03:37We've launched in Whole Foods and launched across the U.S. with Credo Beauty,
03:41a pioneer in the clean beauty movement.
03:43But I'm small, I'm a one-woman business,
03:45and I'm looking for a dragon that wants to join me on my mission,
03:48to change consumer habits and challenge the beauty industry
03:51to be better together.
03:54Would you like to smell the products and try them?
03:56It doesn't smell like ketchup, I promise.
03:59A face wash and moisturiser,
04:02both containing ingredients extracted from food waste,
04:05are the offering from Danny Clementina Close.
04:08Thank you so much.
04:09Do I take one of each?
04:11Take one of each, yeah, take one of each.
04:11I would recommend smelling the wash first,
04:13because it's the most citrusy.
04:15Danny is looking for 50,000 pounds.
04:17And then definitely try the moisturiser on your hand,
04:19because honestly, it's insane.
04:21In exchange for 10% of her business.
04:24Just for Tuka's sake, is it edible?
04:26It is 99% natural, but I really wouldn't recommend eating it at all,
04:29or putting it on toast, or any of that kind of thing.
04:32Danny's products aren't for eating,
04:35but have the dragons scented an opportunity?
04:39Danny, what a brilliant pitch.
04:41And I love your energy.
04:42Thank you so much.
04:43I just want to talk a little bit about how you actually
04:46go through your process to make your products.
04:48You mentioned the Italian food industry.
04:50Yes.
04:51Why specifically the Italian food industry,
04:53and how do you get your products from being
04:55in the Italian food industry into that packaging?
04:58It's quite a long story,
04:59but I actually wanted to use UK food waste when I started,
05:02but it wasn't really a thing.
05:03And so we work with partners in Europe
05:05that work with manufacturers,
05:07and then we work with a famous university,
05:08and they are our fermentation lab.
05:10But actually, Italian food's the best food, right?
05:12It's full of sunshine.
05:13The skin of an Italian tomato is full of lycopene,
05:15full of antioxidants.
05:16And I'm trying to get people to understand
05:18that you can find beauty in waste.
05:21You're a specialist, obviously, in this industry.
05:24What will this product do that other products
05:27in the same space can't do?
05:30Why is it different?
05:31It's different, A, because of the ingredients,
05:32but also the whole brand itself.
05:34I'm really challenging the norm.
05:36And there's a whole trend at the moment
05:38with young kids using crazy actives on their skin.
05:40And I'm a big believer in clean beauty.
05:42And so for me, making something super innovative,
05:44that gets people to start thinking about
05:46what they're putting on their skin in a different way,
05:48that's really how we're doing it.
05:50So, Dani, you were at Charlotte Tilbury.
05:53What were you doing there?
05:55Oh, my gosh, it's such a journey, guys.
05:56I was 19 when I started, and I actually was her intern,
06:00then her PA, then her social media marketing manager.
06:02And so I saw the brand go from literally three of us
06:05to ten people, launch in America, and then I left.
06:07But it was an amazing experience.
06:08So I saw how to build a brand, and it was just mega.
06:12And is this the only thing you do, or how do you live?
06:15So, no. I actually have another job on Friday.
06:19I'm a professional psychic medium, which is quite...
06:21Professional?
06:22Psychic medium.
06:23Right.
06:24Yep, which is quite out there.
06:25I was born with it.
06:26It runs in my family.
06:27I trained for seven years, and I get my salary
06:30from my work as a psychic medium.
06:32So do you get investment today?
06:35I haven't got it ever.
06:37Sometimes you don't want to know about your own stuff.
06:39How do you know it runs in your family?
06:40What is it?
06:41Well, I was born with it.
06:42Yeah.
06:42Which was not fun as a child, if I'm honest with you,
06:45because when you're a kid and you're very sensitive,
06:47you're open and you feel things all the time.
06:49But actually now, what I've learned in my training is it's off.
06:52I don't want to know.
06:52I want to know when I'm in a reading with a client,
06:54and I don't want to know when I'm not in a reading.
06:56So you do have another income?
06:57Yeah, for now I have another income.
06:59So when this starts to give me enough income,
07:01that psychic mediumship will go into my own time.
07:05So you've done £100,000 of a sale approximately in two years.
07:09Mm-hm.
07:10But revenue this year currently is £30,000,
07:13which last year it was £7,000 at this time.
07:15So we've had a big uplift.
07:17What channel have you used for that?
07:19You know, it's so interesting.
07:20It's been 75% in person and 25% online,
07:23which is so not what I thought would happen.
07:25Honestly, when I did this, like, you know, as a beauty brand,
07:27you expect digital first.
07:28That's the way you do it.
07:29But it costs so much money to do that now when you have no budget.
07:32So I really went scrappy.
07:34And I've been at every single market.
07:35And this year, it's actually starting to go 50-50.
07:38So I'm now seeing those sales
07:40from those two years of markets turning into digital.
07:43How are you doing on social media?
07:46So this is fun.
07:48No, it's actually really good.
07:49We're 6,000 on Instagram,
07:50but it's all community organic growth.
07:52And I've really been sharing the story behind the brand.
07:54So it's very much my journey.
07:56What about TikTok? What are you doing on there?
07:59Oh, I have a love-hate relationship.
08:01Like, I'm so exhausted by social media.
08:02I've been doing it for 15 years.
08:04But I know the importance of it.
08:05I just, when you're, I just don't love it.
08:08If I'm completely honest, I know I need to do it,
08:10but I struggle.
08:11You'd be great about it.
08:12Have you got an audience on TikTok?
08:14Very small. Not really.
08:15Okay.
08:16In part, the reason I say that is because
08:18I think the brand needs something,
08:21some real defining trait that's going to cause it
08:23to break out of quite a scrappy, saturated market.
08:27And you do have a story in the made with food thing.
08:34I do have to say TikTok is probably the battleground
08:36to tell those kinds of stories of taking food
08:39and turning it into...
08:40Yeah, magic.
08:41Magic, right?
08:42I know.
08:43So it's...
08:43I need to do it.
08:44I just, when you're running everything else,
08:46it's like always the last thing on my list.
08:47And I've tried to swap it around,
08:49but then there's something happens with manufacturing or markets
08:51and I'm just like in the middle of...
08:52Yeah, it's too much for one person.
08:53It's too much.
08:57Danny, I've got two daughters and they're at an age now
09:00where they are spending quite a bit of time...
09:02Yeah.
09:03...putting products on their face.
09:04And I don't think I would be able to go home
09:06to my two daughters and not have made you an offer,
09:09because I think they would absolutely love you.
09:11Thanks.
09:12And I also have got two very good contacts in this space.
09:17OK.
09:18Erm...
09:18Stephen and Peter.
09:20Stephen.
09:21So Stephen and Peter, would you like to come in with?
09:25And it's not Stephen and Peter, but of course...
09:28Erm, it's not Stephen and Peter.
09:33I am going to make you an offer
09:35because the important things for me are people
09:38and passion about the product.
09:41You obviously know your industry very well
09:45and you've built a career around this industry.
09:49So I'm not going to miss out on this opportunity.
09:53So you've asked for £50,000 for 10% of your business,
09:57but I want 20%.
10:00OK.
10:01Thank you very much.
10:02Appreciate it.
10:04So Danny, erm...
10:05I know you know I would love everything about what you're doing.
10:10Erm...
10:11What I really like is that you have come from...
10:13You've come from the industry which we all recognise...
10:19needs... needs to change.
10:21Yeah.
10:22You'll probably be aware of a business...
10:26Actually, Peter and I are invested in called Fussy.
10:29Erm...
10:29And it faced some of the challenges that you're going to face.
10:33So it's quite a similar story that I think needs to be told.
10:38Yeah.
10:38You know, and...
10:40I've sold it at Fussy very, very successfully.
10:43Yeah.
10:44So I...
10:46Unsurprisingly, I'm going to make you an offer.
10:49I'm going to make you the same offer you've already received.
10:52So I'm going to offer you £50,000, but I want 20% of the business.
10:57Thank you very much.
10:58For our first joint venture, Deborah.
11:00Not sure.
11:03Wow!
11:04Deborah's never going to deal with me yet in...
11:07You'd be a good duo, I think.
11:10Keep that in mind.
11:11Yeah, I will.
11:17I'm on the fence.
11:20Erm...
11:21I think you're great.
11:22Thanks.
11:23Erm...
11:23But this is not one of my, sort of, passionate investments.
11:28So for that reason, I wish you all the best, but I'm out.
11:41Come on, Sneaky. Come on.
11:44The cogs didn't have you two as indecisive.
11:51Erm...
11:51Danny, well done.
11:52I really enjoyed listening to your pitch today...
11:53...because you're a really good storyteller.
11:55I do think...
11:58...that I am the best dragon for you.
12:01I do believe that.
12:10I do believe that.
12:10But I just don't see enough.
12:13Specifically in the product that I could work with as a marketeer...
12:17...to make it completely punch through the market.
12:21Don't you worry about it.
12:22So for that reason, I'm gonna say that I'm out.
12:23I appreciate it.
12:27Danny, it's really interesting because we've got a company that we take brands...
12:31...and place them into multiple markets all over the world.
12:33Cool.
12:33And we do all of the digital marketing.
12:35Cool.
12:36We do everything.
12:37And we work with Estée Lauder.
12:39Oh, cool.
12:39And we run all of the cosmetic store.
12:41Nice.
12:41So this is in the wheelhouse of a knowledge of exactly...
12:46You know, we sell more moisturisers online than most.
12:52And it's probably about 80, not giving anything away, 80 to $90,000...
12:58...every couple of hours, transactionally.
13:00Yeah.
13:01And it's just really difficult not to give you an offer.
13:08Because you are everything that you want to invest in as an individual.
13:14And I think you're not just energetic, you're radiating, you're really good.
13:20You've got a great product.
13:22So I'm gonna make this really difficult for you and I'm so sorry.
13:26I really am.
13:29And I know you came in and you closed the door to your medium skills.
13:34You might need those in a minute.
13:35Yeah, yeah.
13:38I'm gonna offer you all of the money, 50,000...
13:43...for 20% as well.
13:45Great. Thank you very much.
13:47I appreciate it.
13:51Question.
13:52I would love to work with both of you too.
13:53Thank you so much.
13:54Sorry, I should have said that first.
13:55I'm very sorry.
13:56Thank you so much.
13:57And thank you everyone.
13:59I would love to work with you too.
14:00100%.
14:00The energy is just...
14:02Amazing.
14:03Would you be open to go...
14:05Yours is too.
14:06Totally, totally.
14:07They're just...
14:08Yeah, ours is better.
14:09Your energy is better.
14:12It's just...
14:14You're a very good psychic.
14:15You know.
14:18I'm not sure she is.
14:19That's why she only works one day a week.
14:21I'm sorry.
14:21I'm sorry.
14:24Would you be open to negotiating down a little bit to 15%?
14:30And splitting it between you both?
14:31Yes.
14:35I'd be very happy to share it.
14:37But I'm not sure...
14:38I'm not sure about bringing the equity down, to be perfectly honest.
14:43I'm going to be led by Deborah on this.
14:46OK.
14:47I just feel like at 10% each, you're going to get the attention.
14:52Yeah, you're right.
14:52And I think as it drops away from that...
14:54Yes, you're right.
14:55So I think it would need to be at 20%.
15:01OK.
15:02Deal.
15:03Done.
15:05Excellent.
15:06I am so pleased.
15:09Appreciate it.
15:10Thank you so much.
15:11Dani has done it.
15:13Bye, everyone.
15:15She leaves the den with £50,000.
15:20And the backing of a dragon duo whose combined energy
15:23was sufficient to get her sixth sense sizzling.
15:30Oh, I'm exhausted.
15:31It was good.
15:32It was amazing.
15:34Oh, my God.
15:35I'm just so psyched I got Gary and Deborah.
15:37How amazing.
15:39I don't know what to say.
15:41Even I'm wondering why she chose an ex-right-back
15:43over a beauty king.
15:44How could you turn me down like that?
15:46I just think that's wrong.
16:04Here we go.
16:06There they are.
16:08My name's Ben Reeves.
16:10I'm here with my wife Natalia.
16:11And we are co-founders of Swish.
16:15Oh, my God.
16:17Yes, thank you.
16:19Thank you, Lord.
16:20I've been waiting for a golf one.
16:22What is it, Peter?
16:23I don't know, but it's just good that it's golf.
16:28We would love to have Peter Jones on board.
16:31He's an avid golfer, so he shares the same passion as us.
16:34And Gary, too, as we know that he plays golf.
16:37Although we wouldn't rule out any dragon, because they will have the expertise that we want.
16:49Hello, Dragons.
16:50My name is Ben Reeves.
16:51I'm here today with my lovely wife Natalia.
16:53We are co-founders of Swish, the portable golf ball cleaner.
16:57Dragons, imagine this.
16:59You step up to make a crucial part where your golf ball is covered in dirt.
17:03A dirty golf ball can mean less accuracy, less control, and potentially a lost game.
17:10Golfers know the struggle, but we found that existing cleaning methods are inconvenient and ineffective.
17:16That's why we created Swish.
17:18On the course, many golfers resort to wet towel on their back, a spit, which is not ideal, or static
17:28golf ball washer like this one here on the next hole.
17:32In our experience, these are dry and smelly due to lack of maintenance.
17:38Swish is a compact, lightweight, and easy-to-use device that cleans your balls in seconds.
17:46Just pop it open.
17:47Pre-wet the sponges.
17:49Pop your dirty ball in.
17:52Give it a few swishes.
17:56Dry it.
17:59And it comes out spotless, ready for the perfect shot.
18:03There are over 66 million golfers worldwide.
18:06We're here today asking for an £80,000 investment for 10% equity.
18:11Thank you for listening, and we welcome any questions that you have.
18:17A portable device for cleaning golf balls is the offering from Ben and Natalia Reeves.
18:23Have you got any dirty golf balls?
18:25We do, Gary, yes.
18:28That's something you weren't expecting to say today, wasn't it?
18:32The couple are seeking £80,000 in exchange for a 10% share in their business.
18:40Self-confessed golf nut Peter Jones is first with the questions.
18:49I've been waiting for a, I've literally been waiting for having a golf product in the den.
18:54I love golf.
18:55We know.
18:56So, it is an issue when you, you know, you're picking a ball up on the green, you want it
19:02cleaned.
19:02I typically would do, I'd do the spit thing and put it in the pocket and play with my ball
19:08in the pocket.
19:10Natalia's face when you said that.
19:11No, no, it's not great, but it does work and I think that's the thing.
19:16OK.
19:16So, I think that you've got an interesting product.
19:19It's the size of the opportunity, I think, here that we're really looking at.
19:23And how many people would really want to buy one?
19:27Because I do think that you've entered a more niche novelty product.
19:32OK.
19:33Rather than a mainstream product.
19:35We've used it now for two years and it's so easy to clean the ball.
19:41And like Natalia referred to, the method of the wet towel and any other method of spitting is just something
19:48that, yeah.
19:49It's gross.
19:51Ben and Natalia.
19:53Yes.
19:53So, your business, is it pre-revenue?
19:56No, we're trading.
19:58How long have you been trading?
19:5918 months.
20:00So, give us some numbers on the 18 months.
20:03OK.
20:03So, in the first year, we sold for £158,000.
20:08Gross profit.
20:09Gross profit, £92,000.
20:12Yeah.
20:13And net profit was £23,000.
20:15All right.
20:16So, the next six months?
20:19Next year, our prediction would...
20:21That was the first 12 months?
20:23That was the first 12 months, yeah.
20:24You said it was 18 months.
20:25So, what's the next six months?
20:25So, within the first pretty much five, six months, we haven't sold any.
20:32Any? Why?
20:33Because everything we did was organic.
20:36Everything we've traded, how we've traded so far,
20:38is with an iPhone and our dining room table.
20:42Right.
20:42We pack, we distribute everything.
20:44Right, right.
20:44So far.
20:45OK.
20:45You've not really gone to any retail?
20:47No.
20:48No.
20:50Right.
20:50So, how much did it cost to make?
20:52So, it was around £7.
20:54Yeah.
20:54And how much is that so far?
20:56£29.99.
20:59Chinese production?
21:01No.
21:01No, UK production.
21:03UK.
21:03Right.
21:04And how much did you pay for the mould?
21:07£25,000.
21:08Pounds?
21:09Yes.
21:10I'm looking at the cost.
21:11Yes.
21:12And I'm saying, how can you reduce cost?
21:14Because I think it should be retail-wise under £20.
21:19Great to be manufactured in the UK.
21:21Yeah.
21:22But I would imagine that if you invest $5,000 to $10,000 in a mould,
21:26the product will cost you $2, $3 approximately.
21:31This is exactly what we are looking for in a dragon.
21:34Right.
21:35So, I can deliver that.
21:38OK.
21:41Ben, Natalya.
21:42Yes.
21:43What did you come to the den looking for today?
21:48This has been a five-year journey for us.
21:52It's tested us.
21:54I think when you become an entrepreneur, it tests every aspect of you.
22:01We've taken it to a stage now where we get messages from all over the world
22:07asking when we were supplied to this country because they want Swish.
22:12I can only commend you.
22:19I am a big fan of you guys, but I just don't play golf.
22:27And so, I almost can't conceptualise a bunch of things about this business.
22:32So, regrettably, I'm going to say that I'm out.
22:37But, congratulations.
22:43So, the more I've heard, the more I've realised I don't know anything about golf.
22:48LAUGHTER
22:51But, this feels like a really neat solution.
22:54And I even love the... Look at that.
22:56Look at that.
22:57Yeah, and your eyes.
22:59Look at that.
22:59My eyes always smooth.
23:00You can see it from here.
23:01Always smooth.
23:03But it just isn't my thing.
23:05That's fine.
23:06Don't play golf here.
23:07I kind of want it to be my thing, but it's not my thing.
23:09So, I won't be investing, but I really wish you all the best.
23:12Thank you very much.
23:13I'm out.
23:16So, I started playing golf when I was probably about eight or nine.
23:20Went and bought one club and used to play with my brother quite a lot.
23:24Got to love the game.
23:24But, on the product itself, obviously this cleans the golf ball.
23:30But one of the bigger problems, I think, for golfers is when your club actually gets dirt and mud in
23:36it.
23:36Yeah.
23:37Is there any way in which you could expand the product to be able to include the cleaning of the
23:43club?
23:44Because I think that's a bigger problem.
23:45Yeah.
23:46So, we have sold in the past a brush that cleans the grooves.
23:51Almost like a wire brush, you mean?
23:53Yeah.
23:53But, personally, from our golfing point of view, we don't think that there's a better way than that.
23:59Okay.
24:00Because I think Peter hit the nail on the head in terms of it's quite a niche product and it's
24:05the scale of the opportunity.
24:06He said there's, I think, 66 million golfers globally.
24:1266 million golfers and everyone has to clean their golf balls.
24:16Well, I think I get what you've got.
24:19Um, it's just the size of how big could this really be?
24:23Okay.
24:24In an already fairly small market.
24:26Okay.
24:26Um, but do you know what?
24:28Gary's just, he's just said something there.
24:31And I was just looking at this.
24:32You know, like Pac-Man.
24:33Mm-hmm.
24:35Goes along.
24:36But if you could decide it in such a way that the club itself, like this club here, could actually,
24:45when you hit your ball, could actually go in, clean your club, put your bag back in the room, and
24:50you've got a dual use for it.
24:53I think he could have, that's...
24:56I mean, maybe we should bring that out, Gary.
24:59Do you want me to invest?
25:00Yeah.
25:04Being a golfer, I do think there's an element of multi-use here.
25:08And I think it's really worth exploring.
25:11Um, I also think you need to get it out there.
25:15And that's the other thing.
25:16Um, and I think that's what Gary as well could be very impactful because people do trust, you know, very
25:24well-known but incredibly well-respected sports athletes.
25:28And he's one of the best, right?
25:29So that combination as well, there could be something here.
25:33I think Tuka is brilliant.
25:36He knows exactly where to do these types of products, where to get them.
25:39And I think that the combination here is that with the three of us that are left in, I think
25:44this could be a really good opportunity.
25:47I also think you need a bit more money.
25:50So I would like to throw a bit of a curveball and suggest that perhaps we go in together, three
25:56dragons, but we give you a bit more money.
25:59Okay.
26:00So you asked for £80,000 for 10%.
26:04I would offer you £30,000 for the 10%.
26:09Okay.
26:11So ultimately, if that would mean an offer from everybody of £90,000, and you'd give away 30% of
26:17the company, but you'd have three dragons if Gary and Tuka would be interested.
26:23Okay.
26:27There is quite a few things that I like about this.
26:30One, it's obviously in the sporting arena.
26:34Two, I do think there is a problem with cleaning your golf ball and your golf clubs when you're playing.
26:43So I will offer you £30,000 for 10% as well.
26:52I'll tell you where I am, guys.
26:55I like it.
26:58So, I will offer you £30,000 for 10% too.
27:11Thank you very much for your time today, dragons.
27:14We are delighted to say we would love to take your offer.
27:17Yay!
27:19Thank you so much.
27:20I'm sure we'll make this work.
27:22Thank you so much.
27:22An amazing outcome for Ben and Natalia.
27:25Thank you, bye.
27:27Who leave the den with £90,000 and the backing of a trio of dragons with the expertise to get
27:35their product into the hands of even more golfers around the globe.
27:40Get in!
27:45Absolutely ecstatic.
27:46It means the world to us.
27:48Yeah, we came.
27:48Over the moon.
27:49And to get those three dragons was kind of the plan.
27:52So, that was just incredible.
28:10I'm Janesh.
28:11I'm the CEO of Sprive.
28:13I've watched Dragon's Den since I was in my 20s.
28:16So, to be here now is just a really kind of surreal experience.
28:24It's like my trip to Blackpool in 1985.
28:30It does look like very old stuff, doesn't it?
28:33Retro.
28:33If it's not, you're going to feel so bad.
28:40I really feel really passionate about the problem that we're solving.
28:43I just feel like I just want to get in there and just tell the dragons about my business and
28:48I just really hope they like it.
29:00Hi, dragons.
29:01I'm Janesh and I'm the CEO of Sprive.
29:03We're a free app that helps homeowners pay off their mortgages faster and save interest just by doing the everyday
29:09shopping.
29:10And today, I'm asking for £50,000 in exchange for a 2% stake in the business.
29:16The idea for Sprive comes from my own mortgage journey.
29:1912 years ago, my wife and I bought our first home.
29:21And I vividly remember seeing the mortgage offer document and it's saying for every £1 we borrowed, we'd pay 50p
29:27in interest over the lifetime of the mortgage.
29:30That meant we'd be paying over £150,000 in interest, money that I'd rather spend towards my family's future.
29:37And that's why I created the Sprive app.
29:40Imagine being able to put just an extra £25 a month towards your mortgage just by doing your everyday shopping.
29:45Your morning coffee, the weekly shop, booking a holiday, even that cheeky takeaway.
29:51It might not sound like much, but over time it adds up and it can save you thousands of pounds
29:55in interest and knock years off your mortgage.
29:58And with just one tap using the Sprive app, that money goes straight to your mortgage lender.
30:04Right now, we support 14 of the UK's largest lenders.
30:07We work with over 85 brands and we're helping over 20,000 homeowners.
30:12If I can show you a quick demo so you can see how the app works, that would be much
30:16appreciated.
30:20An app that lets users overpay their mortgages is the offering from Ginesh Bora.
30:27Imagine I've done a £100 shop at my local supermarket.
30:30I hit swipe to pay. I then scan the barcode at checkout. That pays for the shop.
30:37Ginesh is seeking £50,000 in exchange for 2% of his company.
30:42We take commission and within 15 minutes you earn money towards your mortgage which you can pay to your lender
30:47with just one tap.
30:49So, can a business designed to save its customers money entice the dragons into parting with theirs?
30:58Ginesh, is this a product that can be layered with other offers when you're shopping?
31:04Sure. So, for example, whether it's your cup of coffee, your grocery shopping, you can essentially, all the shopping you
31:11do, you just do it as normal, whether it's online or in-store.
31:14Sorry, but by layered I meant, so you go into a store.
31:17Yeah.
31:18You've got two for, three for twos.
31:22Discounts.
31:22Yeah, yeah.
31:23And often you can only use one of those offers.
31:26So, is this one that can be layered, lots of different offers and you can still...
31:30Yes, exactly. So, you can get all your, like, points or all your discounts and then you still get the
31:35benefit of money towards your mortgage on every single shop.
31:37And how do you make your money?
31:39So, we make money in two ways.
31:41So, we make money when people shop through the app and we also make money when people remortgage through the
31:45app.
31:45So, we also have a feature, which I didn't mention, where we scan the market every day for better mortgage
31:49deals.
31:50Every time someone switches on the remortgaging side, it depends really on the mortgage balance.
31:54But if you had a £200,000 mortgage and we switch someone from lender A to lender B, we can
31:59end up to, like, £750 in commission.
32:02And then on the shopping side of things, we typically, on an annualised basis, our gross profit is around £48
32:07per user.
32:09OK, so, you're existing. Tell me your biggest customer at the moment.
32:14So, we work with, like, Amazon, we work with Tesco's, Asda, Sainsbury's, Morrison's, M&S, Waitrose, Iceland, John Lewis, Primark,
32:22Boots, all the brands that we'd like to support.
32:24So, I'm fascinated. You seem to have quite a big exposure. Why have I never heard of you?
32:33Well, we've not really been focused on growing customer numbers. We've really been trying to...
32:37Sorry, did you just say to me you've not really focused on growing the customer numbers?
32:40Yeah, there's a reason for that. With an app like mine, it's really important. As you grow customers, there was
32:45a position where we were, like,
32:47each customer's cost me more money to be on the platform than the money I was making.
32:51And so, I made a conscious effort to, like, really focus on making sure every new incremental customer would make
32:57us money.
32:57And we're now in that position. So, we've got to 20,000 homeowners, but there's millions of people with mortgages.
33:03And who wouldn't want to pay off their mortgage faster than saving jobs?
33:05OK, last question from me for a minute. Are you making any money?
33:08So, we're not profitable. We need to get 40,000 people shopping through our app and we break even.
33:14And how much are you losing at the moment? So, in last year, we had a net loss of £565
33:20,000.
33:21£565,000. Five?
33:23£565,000. And what's your net loss, monthly net loss at the moment?
33:26So, we typically lose about £30,000, £35,000.
33:32You said you had 20,000 homeowners already locked in. That's right.
33:36And you've also said to Deborah that you weren't looking to grow your audience, but you've got half of...
33:40You said you wanted 40. Is that right?
33:42So, 40,000 new shoppers.
33:44OK, so you only get to 60,000.
33:46So, I only get to 60,000. That's correct.
33:48And there's one thing you should be aware of. So, when we first started, we didn't have the shopping feature.
33:52We literally had a feature. It was like an auto savings feature where you screw away spare cash.
33:56So, about just under 15,000 people use our app just to screw away spare cash and be able to
34:03make one tap payments, like overpayments via their lender.
34:05What's your background to get into this?
34:07I used to work in financial services. So, I spent the first...
34:10Huh?
34:11It's quite complex.
34:12Yeah, yeah.
34:13For me, straight away, and I think about rewards, points, all these sort of discount type things, I always feel
34:20like it's about trust.
34:23For me, it's trust, and particularly when you link it to your mortgage.
34:25Sure. Trust is everything in financial services.
34:29Janash, I always get a little bit suspicious when I hear what you said to Deborah, which is we've not
34:35tried to acquire customers yet.
34:37Well, 20,000 is still, I think, okay.
34:39And how much is it costing you to acquire a customer?
34:42So, at the moment, we've done very little paid ads to acquire customers. It's all been mostly word of mouth.
34:46You're not answering questions, Janash.
34:48Yeah.
34:49But specifically, we just started in paid ads last month, and the initial kind of cost per acquisition on paid
34:55ads has been about £20.
34:57And how much money have you raised?
34:59So, we initially raised £230,000 when we had nothing. We built the first version of the app using that
35:05cash.
35:06We then raised £1.45 million.
35:09And now we're in a position where we just last month raised £2.5 million in cash, and we're using
35:15that to grow the business.
35:17Okay.
35:18Um, Josh, I'm going to, this is a very quick one for me, because I, I've looked at a bunch
35:23of businesses that offer different sort of shopping cash back mechanics over the last couple of years.
35:28And one of the big challenges with this business is going to be acquiring customers cost effectively.
35:33And I think the, I think you said £20 to acquire a customer for this proposition.
35:39I think, I think even that's going to come under pressure.
35:42We only need £40,000 to break even.
35:45And now I've got £2.5 million to grow our user base.
35:48So you need £40,000 now, but your company's going to grow.
35:50And so you're going to need more money, and the acquisition costs are going to change.
35:54Especially if you scale spend, acquisition gets more expensive.
35:57Yeah, sure.
35:57So I'm going to say that I'm out, but I wish you the very, very best.
36:00Sure. Thank you.
36:02Tinesh, who has invested £4 million?
36:05Because it's really impressive to have raised that scale of money.
36:08So the latest, the latest investment, which is like the £2.5 million, was led by one of the top
36:15fintech investors in the UK.
36:17Why do you need anybody here if you're raising £2.5 million from an institutional investor who's going to bring
36:23their intelligence and their network?
36:24Yeah, because to Stephen's point, acquiring customers is the biggest challenge.
36:28And what I would say about all five of you here is that people around the UK trust you when
36:32it comes to money.
36:33So you've raised £4 million.
36:35You're coming in here for £50,000.
36:38Yeah.
36:38Purely to add trust.
36:40To know for business strategy, your network, and to help me spread the word.
36:46I think that's the perfect time really for me to sort of say where I am at.
36:49Because I think you've done some incredible things, raising £4 million for a start-up.
36:53And you're really passionate about your business.
36:55But that's one of the most important things for me that I have to be passionate about what I invest
37:00in.
37:00Sure.
37:00And I always feel like points, rewards is a little bit of a dark art in terms of sort of
37:06the element of trust that we've spoken about before.
37:09It also frightens me to death that you've got a cash burn of £35,000 a month.
37:14So, unfortunately, I won't be investing. I'm out.
37:16Well, thank you for listening.
37:19Jinesh, hi. You've just raised £2.5 million.
37:23Sure.
37:24And you're burning £35,000 a month.
37:25Yes.
37:26Your statement was that you needed £40,000 more customers, and they're £20 to acquire a customer.
37:33Sure.
37:34So, why would you not just spend £800,000 of the £2.5 million, immediately take the business to break
37:39even, and then stop that burn and grow it from there?
37:42Yeah, it's a good point. And that's why I won a dragon.
37:44I mean, I was in the kind of the corporate world working in financial services. I've never built, you know,
37:51a brand.
37:51And I have an aspiration to help millions of people across the UK, and this feedback is really good, so
37:56I appreciate it.
37:57Jinesh, I think it's really, really interesting in terms of the fact that I feel like you've done really well,
38:04higher than my expectation.
38:06Raised the money.
38:07Yes.
38:07Yeah, like you've raised £230,000, £1.45,000, now another £2.5 million.
38:12Sure.
38:12You've got 20,000 customers, it's clearly working as a business.
38:17What's the level of interaction against those 20,000 customers at the moment, on average, every single week?
38:23So, when I say active users, I'm talking about all 20,000 I use in the app every...
38:28So, everybody, 100%.
38:29Right.
38:31This is, this is for me, this.
38:34This has got me written all over it.
38:36Um, I, I think I could really help you here.
38:41Okay.
38:43Um, I'm going to make you an offer.
38:45Okay, I'm listening.
38:46I'm going to offer you 50,000.
38:48Yeah.
38:50But I'd like 5% of the business.
38:53Okay.
38:59And so, I'll tell you, I'll tell you what I'm going to do.
39:04I will give you the 50,000 for 5%.
39:07Yeah.
39:08But I would share it with Peter on the basis if he wants to share it.
39:11Sure.
39:11Because I think between us, we would add value.
39:15So, I would offer you 50,000 for all of the money.
39:18Yeah.
39:18But I would be willing.
39:20Yeah.
39:20If Peter accepts to share with Peter.
39:22Yeah.
39:23So, that's 25,000 for 2.5%.
39:25Yeah.
39:26And I, uh, evil win.
39:27Okay.
39:28Brilliant.
39:31Do you want to think or do you want to...
39:32No.
39:33He hasn't heard from me yet.
39:34Oh, okay.
39:34I've got you.
39:35Go on.
39:37So, I, you're clearly very good.
39:41Um, I really like what you're doing.
39:44I like that you come from a financial services background.
39:47Um, because that gives me the confidence that there'll be an integrity to what you're doing.
39:53Because you know what you're doing.
39:54Yeah.
39:54So, um, so I, I really like what you're doing and I'm going to make you an offer too.
39:59So, I am going to offer you all of the money.
40:01Okay.
40:02Um, for 4%.
40:04Okay.
40:05Oh, I think.
40:06Okay.
40:06Thank you so much.
40:07It's a really, really generous offer.
40:11So, I just want to ask, like, Peter and Tuco, is there any way you would do 50,000 for
40:174% between the two of you?
40:19I just want to have more information before I make a decision if that's okay.
40:25And if we said, you know, we accepted that, would that be a deal done?
40:32Two dragons, unfortunately, are better than one. I hope you don't take offence. That would be the deal done, yeah.
40:40I'd, I'd accept that.
40:41It would accept that.
40:43What you could have asked, of course, is whether or not I would have shared.
40:47Is that, actually, like, that's, that would be, I mean, if I get three dragons, that would be absolutely amazing.
40:52Well, you need to take control now. If you want to find out all of your options, you really ought
40:57to ask the question.
41:00I'll tell you what, I would accept 2% for half the money.
41:04Yeah.
41:05If you want three dragons, you'll split 5%.
41:09Because the power of three dragons and the three dragons you've got, that's, that's pretty serious.
41:18Yeah, I'll, I'll take that.
41:20Yeah? Yeah, 50,000.
41:21Is everyone, if everyone's happy with that.
41:23I would be genuinely happy with that.
41:25Yeah, why not?
41:27That would be amazing, is that?
41:29Right.
41:29Is this really happening?
41:30Aren't you glad I am to be?
41:31Well done, Debra.
41:33Thank you so much.
41:34Well done.
41:36Joy for Dinesh.
41:37Thank you so much.
41:39Well done, partner.
41:40Well done.
41:40I don't know why we're shaking hands.
41:42We're always hugging.
41:43Well done.
41:45Thank you so much.
41:47Who leaves the den with 50,000 pounds and the backing of three dragons with the contacts and credibility
41:56to accelerate his app.
41:59I feel amazing.
42:01Like, I'd never in my widest dream thought that I'd get three dragons, so I'm just over the moon.
42:06Gonna have a beer tonight.
42:10I think we might have been a little bit naive there going out that early.
42:14Don't feel bad about it, because that, if that ends up being the next sort of PayPal for, can you
42:19imagine?
42:31It's reciting the picture.
42:33We know our stuff.
42:34Yeah, your hair's lovely.
42:34You look lovely.
42:35You look so handsome.
42:37Good sweetheart.
42:38Next in the den are Tina and Ollie, who found love, then founded their business.
42:44We got married in September 2023, and then about four or five months after we got married, we launched our
42:50business.
42:51And we haven't looked back in sort of a year and a half.
42:56What is that ball?
42:59That looks like a falafel, no?
43:01What is falafel?
43:02Oh, it does smell nice.
43:04Come on in, I'm hungry.
43:08We got this.
43:09I love you.
43:10Well, I came up with an idea one evening.
43:12Inside the factory was on TV, and it was about a bath bomb factory, and it was like a light
43:17bulb moment.
43:17And, yeah, that's kind of how falafel bombs started.
43:22Love you.
43:22Love you.
43:33Hello, Dragons.
43:34My name is Tina Fagihi Hallam.
43:35And my name's Ollie Hallam.
43:36And we're the founders of Flavor Bombs.
43:39We're asking for £50,000 for a 10% equity in our business.
43:44Having been lucky enough to travel to some wonderful places around the world, I've had the pleasure of eating and
43:48recreating some fantastic dishes over the years.
43:51However, a lot of them were quite time consuming to make, and they required a plethora of ingredients that were
43:56not always easily accessible.
43:58I really wanted to change this, so Flavor Bombs was born.
44:01Each Flavor Bomb contains all the ingredients needed to help you make an incredible curry, a Vietnamese broth, a sauce,
44:08or a Mexican birre consomme.
44:09Filled with high quality herbs, spices, garlic, onion, tomato, and more, all perfectly portioned and blended into a delicious globe.
44:21As demonstrated, all you need to do is drop one of our Flavor Bombs into a pan with water, add
44:29your protein or veggies of choice, stir, and enjoy.
44:36It's like a bath bomb for your saucepan.
44:39We launched in February 2024, and the response blew us away.
44:44Within weeks, we had interest from a major retailer, an international distributor, and we exploded onto TikTok, with our videos
44:52now having over 3.5 million views.
44:55Just shy of our first year anniversary, we hit an incredible milestone of £100,000 in turnover.
45:01Now, with your investment, we want to scale and bring Flavor Bombs to every kitchen, every table, and every heart
45:09that beats for the love of food.
45:11We would love for you to sample a couple of our Flavor Bombs.
45:17A range of ready-made meal bases in globe form, inspired by different world cuisines, is the proposal from Tina
45:25Fagihi Hallam and husband Ollie.
45:28We have period tacos for you, and also our Guyanese coconut curry.
45:34The pair are seeking £50,000 for a 10% share in their company.
45:40That's really, that's lovely.
45:41They've succeeded in tantalising taste buds, but will the Dragons find the business opportunity equally appetising?
45:51Tina.
45:52Yes.
45:53Ollie, is it Mr and Mrs Hallam?
45:55Yes.
45:55It is.
45:56How did you guys meet?
45:57A very traditional way of online, a few years ago.
46:01Hello.
46:01And you started the business together?
46:02We did.
46:03And what are your professional backgrounds?
46:05So, do you want to go fast?
46:06I'm actually from the film industry background, so I'm a focus blur, head up team of camera assistants, and yeah,
46:12look after that side of things.
46:14And I've been working in tech for the past 12 years, and I've led sort of global teams and start
46:18-ups for the past seven or eight years now, so the start-up world is something I'm quite familiar with.
46:24And what, in terms of the financials of the business, you started in February 24.
46:28Yeah.
46:29So you've got roughly a year's worth of trading?
46:31Yeah.
46:31Yes.
46:31Can you run me through, you said 100K revenue?
46:33Yeah, so it's actually 105,000 turnover.
46:36That was a gross of 56,000, with a net of 30,000.
46:4030,000.
46:41Okay.
46:42And what are you forecasting for this year?
46:43So 2025, we're actually due to turnover 200,000, with a gross of 105,000 and a net of 60
46:51,000.
46:52And your sales are predominantly through your website at the moment?
46:5550% through our website, the rest through Amazon and TikTok.
46:58Okay.
47:00Tina, Ollie, hi.
47:02Hi.
47:03So, 100,000 and going to 200,000.
47:07This seems really, really forecasting at a low level.
47:12Why has that not gone very well?
47:15I think it was quite conservative, because we want to get into retailers.
47:20We want to have conversations with them.
47:21So we moved into a unit a couple of months ago, but we haven't got our BRC or sales accreditation
47:27yet.
47:27For food hygiene.
47:28For food hygiene.
47:28So that we can go into those big retailers.
47:31But we also didn't want to come here and say, we're going to hit 500K next year.
47:34We'd be like, well, how?
47:35So we haven't forecast fully for what potential.
47:38The piece of what I'm asking is, who have you sat in front of?
47:41I mean, for example, everybody knows Levi Roots.
47:42That's quite one thing.
47:43But the opening order that I negotiated just with that, just as a trial, was 170,000 pounds.
47:49We haven't had these conversations yet.
47:51Well, he's not sat in front of anyone.
47:53No.
47:53No, we haven't yet.
47:54Because we didn't want to burn any opportunities because we haven't got that accreditation.
47:58On the unit you're in now, what's the capacity per week?
48:03So currently with the one machine we have, it's about 2,000 a week.
48:09So in the short term, your maximum that you can produce, you would turn over about...
48:17About 200,000.
48:18So what would be your gross profit?
48:20It's about 53%.
48:21So you're talking about 105,000.
48:24Yeah.
48:25And how much would you spend on marketing on that?
48:28We're looking for about at least 4,000 or 5,000 a month.
48:32A month.
48:33A month, yeah.
48:33So that's about 60,000 a year.
48:37Yeah.
48:37So you've gone from 100 down to 40.
48:41Yeah.
48:42Right?
48:42And what about your overheads?
48:44If you go flat out, you will probably lose 100, 150 grand.
48:52Honestly, I think you're great, don't get me wrong, but you've come in here unprepared
48:57in what it costs to launch a product like this in the open world.
49:0250 grand won't go far.
49:04No, we won't.
49:05But we're not oblivious.
49:07Okay, maybe the forecast we put for certain things, we were a little bit naive.
49:11But I know, for example, getting a listing is not the hardest part.
49:15It's doing the marketing and driving the customers to that retailer.
49:19So we do need to have more of a marketing push.
49:21That goes, nothing.
49:26That tasted really good.
49:27Oh, thank you so much.
49:28So that's the most important thing when you create a food product,
49:31is does it actually taste good?
49:32And it does.
49:34How much have you invested in this business?
49:36I mean, literally 300 quid at the start.
49:39And then everything else has been through profits from the business.
49:41Yeah.
49:42So explain that a bit.
49:43300 pounds.
49:44How have you invested?
49:45So how did you get your manufacturing, your space to be able to make it for 300 pounds?
49:51How have you just invested 300 pounds?
49:53It was all, well, it started in our apartment.
49:55So it was, you know, 50 quid's worth of spices.
49:58I did all the designing of the website and the labels and everything ourselves, like myself.
50:04And that was about it.
50:05We just launched on TikTok and we got orders, you know, 100 orders in the first couple of days from
50:10our first video,
50:11which I think had about 300,000 views.
50:13Yeah, got everything back into the business.
50:14Because when Tuka said that you'd come in underprepared, I'd not read you as being underprepared as entrepreneurs.
50:19I think you're really careful and cautious.
50:21I think you're managing your business so that you're not losing lots of money.
50:25For me, I think you've built a really strong foundation of your business.
50:29That means a lot.
50:32Do you want a big business?
50:34We really want a big business.
50:36The dream is we want Flavor Bombs to be a household name.
50:39Yeah.
50:39Oh, should we have a Flavor Bombs tonight, you know?
50:40I don't know.
50:47A silence like this is usually good.
50:48It's scary.
50:48It's scary.
50:51Pete hasn't said anything in so long.
50:56Tina.
50:57Yes.
50:57Ollie.
51:00This has been really interesting for me because it's quite rare in the den that you meet two entrepreneurs
51:04and you sit here and think, no, they're going to do it.
51:07But one of the things that I know is really important is that I'm excited by the category.
51:14And I stayed in because I'm so excited by you two and my money would be so safe with you.
51:21But I'm not sure if I'm looking for safe.
51:24And I know I'm looking for excitement.
51:26And because I don't have that level of excitement for this, I'm going to say that I'm out.
51:35Tina, Ollie, I've tasted it.
51:38And it's, without doubt, it passes the taste test.
51:42It's really, really good.
51:46I'm sitting, and the reason why I've been sort of quite quiet is...
51:53I'd have to say, Harry, is I know this market better than anybody.
51:56And I do feel like it's really, really challenging.
51:59And I'm sitting here thinking this level of investment I think that this might need to make it really successful.
52:10Which then means, how does that then potentially look for some sort of dilution?
52:17But what got me was when you said you want a big business.
52:21It was a great question from Gary.
52:25And I think it could be big, if you get this right.
52:30I also think that, Ollie, I think you can just carry on being a camera guy.
52:36Yeah.
52:37Yeah, well...
52:38Come on, work for me, Ollie.
52:40I'm being really straight here.
52:42I think your support of Tina is fantastic.
52:46Every time we talk, you keep looking to her.
52:48You are an incredibly supportive human.
52:51And you're almost looking at her in a very proud way.
52:55And whenever we were talking, getting compliments, he's looking to you, Tina.
53:03So, I'm going to make you an offer.
53:08But it does come at a price.
53:10Of course it does.
53:12I'm going to offer you all of the money, the £50,000.
53:18But I'd like to be an equal partner with you.
53:20Oh, my God.
53:21OK.
53:22So, I will offer you all of the money for a third of the business,
53:26so we can have 33 and a third each.
53:32I mean, I love the products and I love this style of food,
53:35so I think that's number one.
53:36So, I have to be passionate about what I invest in.
53:39I think you're really good people.
53:41I don't have great experience in this area,
53:44but I have raised significant money in my businesses.
53:49So, I'm going to make you an offer.
53:51Oh, my God.
53:54And I'll offer you...
53:55I told myself I would not get emotional.
53:57Don't get emotional yet.
53:58You don't know what I want.
54:01You might be happy.
54:02You'll be really crying when they make you the offer.
54:07So, I will offer you all the money...
54:11..for 20%.
54:13Wow.
54:16Thank you so much. Thank you.
54:18Sorry.
54:22I'll tell you what.
54:24I strongly feel that you've got something.
54:28It's fantastic.
54:31So, I'm going to make you an offer.
54:35Gary, would you match Peter's offer for half and half?
54:38So, they get two drugs instead of one?
54:41Yeah.
54:42Yeah, I would.
54:43So, we'd match Peter's offer.
54:44Yeah.
54:46That's $25,000 for 15% each.
54:51Okay.
54:52Thank you so much.
54:55I'm really glad you got offers.
54:57Really glad you got offers.
54:58You helped me in.
54:59The brand helped me in.
55:02It's not a space that I can get excited about.
55:05Sure.
55:05So, I won't be investing.
55:07No, but thank you.
55:07Thank you, Debra.
55:12Thank you, everyone, for your offers.
55:14We really appreciate it.
55:15And just genuinely thank you for the feedback you've given to.
55:17Yeah.
55:17That's also invaluable.
55:21Peter, we were wondering whether there's any wiggle room at all
55:23because 33% is quite high.
55:26Would you be willing to come down?
55:30What to?
55:3325%.
55:41Do you know what?
55:42I would do 25% on the condition that my share is not getting diluted
55:48if you guys go off and...
55:50Go raise.
55:50...raise some money.
55:54We can make that one.
55:55That's a reasonable thing.
55:56Yeah.
55:57Yeah?
55:58Yeah, we'd love to accept you.
56:01Thank you, Gary.
56:02Thank you, too.
56:03Well done.
56:04Well done.
56:04Thank you so much.
56:07Victory for Tina and Ollie.
56:10I love being rejected.
56:11That's great.
56:11Very well done.
56:12From a spark of inspiration to a Dragon's Den sensation, the culinary couple cooked up a win to remember.
56:27What just happened?
56:28What just happened?
56:29That was crazy.
56:29Oh, my God!
56:31Oh, my God!
56:33She's celebrating the idea that you've just sacked her husband.
56:36Oh, my God!
56:38I don't know.
56:38Oh, my God!
56:41I don't know.
56:41But one thing I would say is, you don't...
56:43I don't think you should go back to being a cameraman.
56:45They only got a snippet of what he does for the business.
56:48And we wouldn't be here without him.
56:50So I just wanted to say that.
56:51I'm so proud of you.
56:52I'm proud of you.
56:54Well done, sir.
56:55He's the best husband.
56:57Best of his partner.
56:58You really are.
56:59He's the best.
57:10Next time, welcome to the Den.
57:13It's a pleasure to be here.
57:14Beauty supremo Susie Ma makes her Den debut.
57:18Yeah, let's go.
57:18I'm ready to watch this.
57:19I'm gonna make you an offer of all of the money,
57:21but for 20% of the business.
57:2320%?
57:24They wanted three.
57:25Sometimes you do have to put absolutely everything on the line.
57:29So I'm getting emotional here.
57:30I don't usually high-five a competitor.
57:33Aww!
57:33Never seen you like this before.
57:35Don't trust me.
57:36I don't mean it.
57:50I don't.
58:05You're the best.
58:07You're the best.