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00:01The doors to the den are open once more.
00:05And the battleground for business is set.
00:08This is where fortunes are made and futures are forged.
00:13But in this brand new series, the game has changed.
00:19Alongside four seasoned dragons stands a revolving door of fierce investors.
00:26Ambitious, competitive and ready to take on the old guard.
00:32Joining them tonight...
00:33I'm Jenna Meek. I'm a serial entrepreneur.
00:36I'm currently the co-founder and CEO of Refai Beauty.
00:39She's shaken up the cosmetics world with one of the fastest growing UK brands.
00:44Welcome to the den.
00:45Yeah, it's gonna be good.
00:46We're the same age, aren't we?
00:47We are.
00:48Well, you look so much younger than me.
00:51Now, this next generation powerhouse is hungry for more.
00:55I quit my job in fashion and started my first business with £3,000 of my own savings.
01:00I scaled that to a multi-million pound business.
01:03My vision is to own this world.
01:07I started my second business with a mission to simplify beauty.
01:11And we are on track to build a billion pound beauty empire.
01:14I'm a vision person. I'm a mission person.
01:17That's all I care about.
01:19I know exactly what I can bring to a business.
01:21So if there's a fight for an investment, I will be absolutely fighting for it.
01:25That's why I get so annoyed when someone says,
01:27Oh, you can source it from China.
01:28You can source anything from China.
01:30I am not scared of any of the dragons.
01:32If anything, they should be scared of me.
01:36It's a battle for the next breakthrough.
01:39And the dragons are ready to strike.
01:50Hi, I'm Chloe. I'm founder of Hat and Spicy.
01:53Hat and Spicy.
01:54Hat and Spicy.
01:58The hat I'm wearing is upcycled from a sun hat that I thrifted online.
02:03And we've turned it into this fabulous piece, perfect for your wedding.
02:07Oh, this is right up your street, Stephen.
02:09I can see Stephen in one of those.
02:12The pink one, Stephen.
02:13The bunny one.
02:14Could probably make you a pair of trousers to match.
02:16I've got to be honest, I was drawn to the bunny ears.
02:21It's green. Oh, wow.
02:22Oh, my goodness.
02:23Right now I'm feeling very nervous.
02:27I've got all my dancers with me who are giving me that kind of comfort blanket.
02:32I've got it.
02:33I've got it.
02:35It's going to be amazing.
02:36I can't wait.
02:38I'm a freak.
02:39Move or reach.
02:40You should keep me on a leash.
02:42I'm the hottest on the scene.
02:44They told me it's gasoline.
02:46I'm a freak.
02:47Move or shit.
02:48You should keep me on a leash.
02:49I'm the hottest on the scene.
02:51They told me it's gasoline.
02:53I'm the hottest on the scene.
02:53Oh, wow.
03:10How are you?
03:11Hi, Dragons.
03:13I'm Chloe, founder of Hat&Spicy, a maximalist accessories brand that transforms pre-loved hats into one-of-a-kind
03:20handmade headwear.
03:22Each piece is playful, bold and totally unique.
03:25I'm here today asking for £50,000 in exchange for 15% of the business.
03:31At Hat & Spicy, our mission is simple.
03:33We take tired old hats, slip them a little magic and turn them into the life of the party.
03:39Currently, I run the business solo from a shared studio in London.
03:42We're a slow fashion brand that champions quality over quantity,
03:46with around 80% of our hats being upcycled from thrifted finds,
03:50buying deadstock fabric, repurposing materials and patchworking our offcuts.
03:55We aim for zero waste, while offering a luxurious and ethical alternative to mass-produced fashion.
04:04Rooted in the vibrant festival, performance and nightlife scenes,
04:07our hats have been worn by A-list actors, global pop stars and plenty of TV's well-known drag queens.
04:14Thank you so much to my models.
04:17I've actually made you eat your own custom hat.
04:19Tailored to how I feel like maybe your personality would shine through a hat.
04:23Oh, I love that.
04:24Risky.
04:25Very risky.
04:28Hats, which have been repurposed into bespoke designer headgear,
04:33are the offering from Chloe Messer.
04:35So, Peter, you have got a big patriotic number for the king of the UK retail seats.
04:41I love it already.
04:42Matches your suit, actually.
04:43It's amazing.
04:45Chloe is seeking £50,000.
04:48Deborah, for you, you have got this big, bold, colourful number.
04:52I just love that.
04:54In return for 15% of her business.
04:57And, Tuka, for you, we've got you some bouncing bunny ears.
05:02Oh, wow!
05:05So, if you pop them on, and then if you pump these...
05:08There you go.
05:12Tuka Suleiman might be all ears, but will any of the dragons be eyeing up a deal?
05:18It's an even taller-than-usual Peter Jones to begin.
05:27Chloe, hi.
05:28Hello, sorry.
05:29Can we be a bit more serious for a moment, please?
05:31I'll try.
05:33So, when did you start this business?
05:36So, it started in 2022.
05:38Yeah.
05:39What was your turnover in the first year?
05:41So, our turnover for that half year, it was 7,122.
05:46OK, so 7K.
05:47Yeah, 7K.
05:4820, 23?
05:5023, 25K.
05:5125K.
05:52And 24?
05:5430,626.
05:57Are you making a profit?
05:58I have been.
06:00They've just...
06:00For this year, we're actually running at a loss of £500.
06:04So, when you made that 30K last year, did you make a profit on that?
06:07I did make a profit, and it was 3,785.
06:12Did you pay yourself?
06:13Yeah, so I pay myself a monthly salary of just around £800.
06:17Just under, and I've taken dividends of £16,000 from the company.
06:21And you can live on that?
06:22I can.
06:24I live quite frugal, and I like to thrift and upcycle, and at the moment, I'm not really going
06:31out that much.
06:32How old are you?
06:3332.
06:34OK, same age.
06:35Same age as 10 or so.
06:36Thank you, yeah.
06:40Hi, Chloe.
06:41Hi.
06:41So, my background was in festivals.
06:43I actually started quite an unsustainable festival brand, Glitter, First Jewels, and decided
06:49to kind of stop it all because it wasn't sustainable.
06:52And I felt at the time, in the festival industry, there was a lot of fashion brands doing this,
06:57but not sustainably.
06:59So, actually, this is a really clever route to create pieces like this that you're not
07:03wearing every day, but they create really special memories with.
07:07Have you been to any festivals?
07:09Like, have you had stalls at festivals?
07:10Have you explored that yet?
07:12So, I haven't been to festival selling, but this summer, I've got a commission for a festival
07:19in Albania called Unum, which is an electronic dance techno festival.
07:23And then at Glastonbury, I have not got a pitch in the site, but it's a boutique campsite
07:28that's off-site.
07:30And it's a space where people are paying a lot of money to go bougie.
07:35And the price point of my hats is not...
07:38It is a bit higher.
07:39So, on average, my hats sell for £250.
07:43And hopefully, that's the market that I want to be getting into.
07:47But, yeah, I'm at kind of the ceiling of what I can do on my own.
07:53Chloe.
07:54Tuca, hello.
07:55I think you are very talented.
07:59And, in a way, I've looked at this and said,
08:02you could carry on the way you are.
08:05Do one-off pieces and have fun and make a bit of money.
08:10Yeah.
08:11Or, you could say, I could design product and somehow create areas where I could create a business.
08:20But what worries me more than anything is how big can this get?
08:25So, you know, you're a one-woman band.
08:30Yeah.
08:32And, you know, in order to create this vision, you need more people.
08:37You need a lot more than 50,000.
08:39Yeah.
08:39Right?
08:40You need premises.
08:42Ideally, a little shop with a workshop in the back.
08:46Yeah.
08:48It's going to be a tough one.
08:54Chloe, so you're very, you know, you're talented.
08:59And I think these are, when I first saw them, I thought, what?
09:02But, actually, they're really cool.
09:04You know, they are really cool.
09:05I love that they exaggerate every nod and every shake as well.
09:11But I don't see that it's an investment.
09:15OK.
09:16Because I can't see the mechanics that turn it into a sort of a day-to-day business that can
09:22just keep throwing off profit, which you need.
09:26Yeah.
09:26You know, and that's the bit that I can't find.
09:30And for that reason, I'm out.
09:37Chloe.
09:37Yes.
09:38When I look at this business, I do think that you probably don't want an investor.
09:43I do.
09:44I'm not sure you do.
09:47I think you might need a partner in the business, someone to bounce things off.
09:50Yeah.
09:51But an investor is a slightly different animal, especially a dragon.
09:54Because we put our money in with the prospect of getting a return on that money.
09:58Wow.
09:59And the struggle that I have is I don't, I can't see that here.
10:05So I'm going to say that I'm out.
10:06No worries.
10:07No worries.
10:10Yeah, so really resonate with what everyone's saying.
10:13And I've been exactly where you've been in a very similar route into this festival world.
10:19And I really resonate because I also thought 10 years ago, I want an investor because that will solve all
10:25my problems.
10:26And it actually would create problems because what you're doing, this sustainable route, this, like, your personality, there's something really
10:34special here.
10:35And someone else will just pull you in the wrong direction.
10:38Like, you need to lead the vision and be focused on it and you will, you will blow up because
10:42you already are blowing up.
10:43So well done.
10:44But this isn't an investment for me, so I am out.
10:49Thank you so much.
12:05But my offer would be to share with Tuca if he would be willing.
12:09Well, he's put me on the spot, hasn't he?
12:11Come on, Tuca Bunny.
12:14So you've asked for £50,000 for 15%.
12:18And I'd like to offer you £25,000 for 15% of your business.
12:31okay
12:35you are very talented
12:38that I can say
12:41I know I can help
12:45so I am going to make you an offer
12:49I'm going to give you
12:52half the money
12:53that's $25,000
12:54and I'll match Peter's offer at 15%
13:00do you need to think about it
13:01no
13:02okay
13:05I really want to do it
13:06yeah I want it to be
13:07I want it to be
13:09a big fan
13:14come in bring it in
13:15come on tucca bunny
13:18it's a feather
13:19in Chloe's cat
13:22she leaves the den
13:23with £50,000
13:30having given away
13:31double the 15% equity
13:33originally on offer
13:34in exchange for double the dragons
13:38working with Peter and Tuka
13:40is going to be amazing
13:41oh my god
13:44I'm buzzing
13:46I think you guys have gone absolutely mad
13:48no but she is special
13:49really special
13:50if I can give this young lady
13:52an opportunity
13:53to improve her life
13:55that's what I'll do
13:56that whole speech
13:57would have been great
13:57without the bunny ears on
13:59it was
13:59I can't take you seriously
14:17my name is Miraj Hussainov
14:18I was born in Azerbaijan
14:20but I've spent most of my life in London
14:24okay
14:25let's do this
14:26my family
14:27have got amazing work ethic
14:29it's been amazing
14:29watching them come into a country
14:31where they didn't even speak the language
14:32hello Dracula
14:34and work really hard
14:35to raise me and my sister
14:37and yeah
14:38that's definitely been a big inspiration
14:41when I started the business
14:42I didn't have any savings
14:43in the bank account
14:45so it's been a real journey
14:46of pushing the boulder up a hill
14:47and now it really suddenly
14:48feels like we're chasing it
14:59hello dragons
15:00I'm Murad
15:01and today I'm seeking
15:02£70,000
15:03in exchange for a 4% equity stake
15:06in my business
15:07Mosaic Journal
15:08a photo printing app
15:09with a little bit of a twist
15:12collectively
15:12we take over 2 trillion photos a year
15:16now
15:16the reason that we take those photos
15:18hasn't changed in decades
15:20but the way that we store
15:21and share
15:22and experience those photos
15:23those memories
15:24has changed dramatically
15:25when I visit my parents
15:27they get out these
15:27amazing photo albums
15:29that show their life journey
15:30from Azerbaijan
15:31where I was born
15:32to here
15:33England
15:34what about my life journey
15:35I felt trapped
15:37lost in my phone
15:38so I created Mosaic Journal
15:40when you sign up
15:41we send you an empty Mosaic Journal
15:44and then using our app
15:46you upload one photo a day
15:49uploading is simple
15:50tap a date
15:52pick a photo
15:53and that's it
15:55once a month
15:56for less than a tenner
15:57those photos are printed
15:58and sent to your home
15:59for you to keep forever
16:01you can even add the date
16:02and the location
16:03directly onto the photographs
16:04so you always remember
16:05where and when it was taken
16:08filling your Mosaic Journal
16:09is easy
16:09the photos slot straight in
16:11and inside each one of these
16:13there's 365 slots
16:15for a full year
16:16of your life
16:18we've kept things lean
16:19it's just me and my developer
16:20yet through posting
16:21consistently on TikTok
16:22we've managed to grow
16:23to a thousand paid subscribers
16:24in the last few months
16:26I've brought a Mosaic Journal
16:28for each of you
16:28with photos from my own journey
16:30in there
16:30and as you look through them
16:31I ask you this
16:33how would you feel
16:33if instead
16:34it was full of photos
16:35from your journey
16:36that got you
16:38into those chairs
16:38they're sitting in right now
16:40I would have preferred it
16:45A physical photo journal
16:47featuring daily snaps
16:49from a customer's
16:50smartphone picture library
16:52is the proposition
16:53from Murad Hussainov
16:55Peter
16:56if you could just
16:57take this one please
16:57Is it that one there?
16:58Yes
16:59Cool
17:00There you go
17:00I mean they're quite heavy
17:02Murad is seeking
17:03£70,000
17:04in return for
17:064% of his business
17:07This is one year
17:08Yes one year photos
17:11So can this entrepreneur
17:13make more memories
17:14to treasure in the den
17:15or will this particular outing
17:18turn into an occasion
17:19to forget?
17:24Hi
17:25Great pitch
17:28So tell me
17:29what else is out there
17:30on the market
17:30like this
17:31at the moment?
17:33We see our competitors
17:34in three categories
17:35essentially
17:35we see photo printing
17:37Yeah
17:37photo journaling
17:38and social media
17:41as well
17:41because we're actually
17:42a social photo printing app
17:44but in terms of
17:45this exact concept
17:46like a photo diary
17:48with a subscription photo service
17:49that sends you photographs
17:50automatically every month
17:51there's nothing like that
17:53on the market right now
17:54and just on that
17:55so a social app
17:57can my friends see this?
17:59Yes
17:59so part of how this started
18:01was I was spending
18:02a lot of time
18:03on social media
18:04and I was thinking
18:05this is not a real
18:06reflection of my life
18:07I feel that
18:08social media is broken
18:10because they're incentivised
18:11to get us to spend
18:11as much of our time
18:12as possible
18:12on our phones
18:13so what I wanted to do
18:14was create a solution
18:16where you could still
18:17capture and document
18:18your life
18:18with your friends
18:19but it felt a little bit
18:20more positive
18:21and uplifting
18:23so in terms of
18:24the social features
18:25you can add your friends
18:26they only see the photos
18:27they're tagged in
18:28and we're also introducing
18:30something called
18:30share in real life
18:31where let's just say
18:33we were friends
18:34on the app
18:34I could just
18:35with the click of one button
18:37complete frictionless sharing
18:38send you like
18:39a framed photograph
18:40that we have together
18:41and because the app
18:42stores the data
18:42for the address
18:43I wouldn't even have to
18:44type it in or know it
18:45I could just send you a gift
18:48amazing
18:49now thank you so much
18:50thank you for your question
18:53Murad
18:54hey Peter
18:54really beautifully
18:56packaged by the way
18:57thanks
18:57really smart
18:58I like it a lot
19:00so what do you pay
19:01to be part of this
19:03so the photo album
19:04is £29.99
19:05you can buy that once
19:07and then the photographs
19:08are £9.99 a month
19:09including free shipping
19:10for about 31 photographs
19:13okay
19:14and then when did you
19:15start this
19:16it was incorporated
19:17in the end of 2021
19:19I can take you through
19:21do you mind
19:22just to see the growth
19:23over 22 to now
19:24in 2022
19:25we did
19:26£400 turnover
19:28and a net loss
19:30of £30,000
19:32in 2023
19:33we did
19:34a turnover of £11,000
19:35and a net loss
19:36of £84,000
19:37in 2024
19:39we did a turnover
19:41of £36,000
19:44and a net loss
19:46of
19:50£45,000
19:53and what do you
19:55project
19:56the next 12 months
19:58we project
19:59the turnover
19:59of around
19:59£270,000
20:01right
20:02and you're valuing
20:03the company
20:04at 2 point
20:04how much
20:05£1.75
20:05we're not using
20:07a revenue multiple
20:07to get the valuation
20:08no you use
20:09the crystal ball
20:11look we raised
20:11six months ago
20:12to £2.5 million
20:13valuation
20:13before we had
20:15£80,000
20:16of revenue
20:16in the last
20:17four months
20:19and you own
20:19how much do you own
20:20the business
20:21yeah so I own
20:2263.5%
20:23of the business
20:25if I gave you
20:26a million pounds
20:26for this business
20:27would you sell it
20:28what
20:29of course
20:29of course
20:30I'm just
20:31no I wouldn't
20:32you wouldn't sell it
20:33no
20:33sure
20:34no
20:36I think this business
20:37can get really big
20:37photobox
20:39exited on estimates
20:40of half a billion dollars
20:41too
20:45let's get back
20:46to reality
20:47okay
20:49it's a photo album
20:50yes
20:51and you know
20:51it's a photo album
20:53which will probably
20:55appeal
20:56to a certain
20:57percentage
20:58of the population
21:00yeah
21:00to everybody
21:01because
21:02it's quite
21:02it's not a photo album
21:03sorry
21:04it's not a photo album
21:04it's a photo diary
21:05it's a photo journal
21:06it's not a photo album
21:07what is it
21:08that's like saying
21:09Uber Eats or Deliveroo
21:10is food
21:12they're not food
21:13are they
21:13it's the user experience
21:14that we're delivering
21:15they're saving you time
21:15and effort effectively
21:16achieving a goal
21:17it's doing it for me
21:18I could buy that photo album
21:20tomorrow
21:20but Tuka
21:21would you then go
21:22and print out
21:23ten photos
21:24write on them
21:25put the date on them
21:25put the location on them
21:26or would you rather pay me
21:28ten quid
21:29and I'll do it for you
21:29but I don't want it
21:31that's you
21:32you're not the target
21:32I'm just saying
21:33I'm not your target
21:34that's what I'm
21:35if you let me finish
21:36what I said
21:37is at the end of the day
21:40you have got
21:41a limited amount
21:42of people
21:42that would want this
21:44Steve is one of them
21:46there's one gratitude journal
21:48which recently sold
21:49over two million copies
21:50and they don't have
21:51a subscription business
21:51like we do
21:52looking at this
21:53as a journal
21:54instead of album
21:54is how we're looking at it
21:58but you've been going
21:59four years
22:00and you've turned
22:01over 80 grand
22:03my business
22:04some of them do
22:05that in one day
22:06not when you first started
22:08though
22:08we'll get there
22:10but at what cost
22:11so when I invest
22:1370,000 pounds
22:14yes
22:14when do you believe
22:16that I will have
22:17my money back
22:18we're targeting
22:18an exit of three to five years
22:20however if you would
22:21want to sell
22:21there will hopefully
22:22be liquidation events
22:24on that journey
22:25where somebody might
22:26want to buy your shares
22:27however I would love
22:28for you to be part
22:29of the journey
22:30and double down
22:31if the company's doing well
22:32not your valuation
22:33I could change the valuation
22:34you want to put it up
22:38I don't think
22:39I want to put it up
22:42so
22:44you're very credible
22:45but I think this is going
22:46to take longer
22:47than you think
22:49for that reason
22:50I'm out
22:50okay
22:51thank you
22:57it's interesting
22:58look
22:58I own Jessup's
23:00right
23:00so
23:02and I own Jessup's
23:03photo as well
23:04we've got hundreds
23:05of thousands
23:06of customers
23:10so
23:12this is not
23:13a challenge
23:15for us
23:16to be able
23:16to do something like this
23:17I think it's a really
23:18neat idea
23:19amazing
23:19and
23:21you know
23:22I could really
23:23help you here
23:27similarly
23:27I could also
23:28do it myself
23:29quite easily
23:32and in a way
23:32I wish you didn't
23:33have your shareholders
23:36why
23:36because I would
23:38probably offer you
23:39an amount of money
23:39for the business
23:41and bring it in house
23:43and offer you
23:44a job as
23:45managing director
23:45of
23:46our whole photo group
23:48worldwide
23:49because I think
23:49you're exceptional
23:50as an individual
23:51thank you
23:52Peter
23:52I'm going to say
23:54though sadly
23:54that I'm out
23:56but that's
23:56of no means
23:58a reflection of you
23:58I think you've done
24:00done really well
24:01thank you
24:02thank you very much
24:06Mariah
24:07hi
24:08I think this is
24:09where I'm at with it
24:10I love the idea
24:11of storytelling
24:12I love the idea
24:13of when I go on holiday
24:15being able to
24:15select the right
24:16amount of pictures
24:17and put them in a book
24:19but I feel like
24:20for me
24:21who's quite busy
24:22but also wants to do this
24:23I feel quite overwhelmed
24:24that it's a year
24:26and how much I have to do
24:27to complete this
24:28I do love where you're
24:30kind of going with it
24:32I just don't think
24:32it's perfect
24:35so I am out
24:36but I do wish you
24:37the best of luck
24:52so do you know
24:53when I sit here
24:54so long
24:54and we're kind of
24:56you know
24:56in limbo
24:57it's for one of two reasons
24:58or my gut
25:00does one of two things
25:01it goes
25:01I've been in here
25:02too long
25:03I don't love this enough
25:05so I really do need to
25:07I really do need to declare
25:09or
25:10it says
25:11there's something in here
25:14holding me in
25:16and I think
25:17and I think
25:18there is something
25:18about this
25:19you have got something
25:21thank you
25:22and I know
25:23environmental credentials
25:25are very important to you
25:26and
25:26we've really doubled down
25:27on that as well
25:28I don't think
25:30there's anything
25:30I'd be really quiet now
25:32because my next phrase
25:34was
25:34when I take a breath
25:35like that
25:36it usually means
25:40so
25:46I'm going to make you an offer
25:50and I'm kind of surprising myself a bit
25:52to be perfectly honest
25:53but there is something about you
25:55and there is something about this
25:57however
25:58your valuation
25:59I've got to tell you
26:00is crazy
26:01you asked for £70,000
26:02for 4%
26:05so I am going to offer you
26:07all of the money
26:08but I want 12% of the business
26:11thank you
26:12thank you for your offer
26:17I really like the business
26:21I really like it
26:22in part because
26:23it's something that I wish I had
26:25because I've got 200,000 photos
26:27in my phone
26:28and if I could
26:28in a couple of clicks
26:29print out my favourite ones
26:30especially for like
26:31Valentine's Day with my missus
26:32when I do my little scrapbook thing
26:33and these are the big occasions
26:35for my friends and family and stuff
26:36especially if I can send it to them
26:37I would 100% be doing that
26:40so
26:42I
26:43am going to make you an offer
26:46I just can't figure out how
26:48like 4% to me
26:49is just never going to happen
26:51it's never going to happen
26:53however
26:54I'd make you an offer
26:55for all of the money for 15%
27:00thank you
27:03thank you very much for your offers
27:05and your kind words as well
27:06they really meant a lot
27:15what I want to do with this business
27:16is
27:18I want to build this
27:20photo printing business
27:21and in parallel
27:23I want to also build out
27:24one of the biggest
27:26kind of authentic media channels
27:27and voices
27:28on the internet
27:30so I think
27:31it would make sense
27:32to partner with you
27:35however
27:35the percentages
27:37aren't going to work
27:41they're too far apart
27:48would you consider instead
27:52taking 9% of the business
28:03do you know in this business
28:05especially if you're going to try
28:06and do piece number 2
28:08which is the media part
28:10to be in for the ride
28:12you wouldn't get me
28:13psychologically and spiritually
28:14in for the ride at 9%
28:15that's me being completely honest
28:17so
28:18where do you think
28:19we can get to
28:2015%
28:21it's a non-negotiable
28:24um
28:24okay
28:26it's got to feel good
28:27in your heart
28:27do you love this
28:28I love it
28:28I love it
28:29do you love it
28:29and I'm already a customer
28:31even if I'm not an investor
28:32so
28:38if you love it
28:38we've got a deal
28:39let's go
28:42well done
28:43well done
28:43I look forward to working with you
28:44bye bye
28:45thank you
28:45thank you
28:48a magic moment
28:49for Murad
28:52he leaves the den
28:53having snapped up
28:55£70,000
28:57that was
28:58way more intense
28:59than I thought
29:00it was going to be
29:01and gained a new business partner
29:03whose skill set is
29:05picture perfect
29:06for his business
29:07okay
29:08we've got Stephen Bartlett
29:09in our corner
29:10and
29:10yeah
29:11I'm very excited about
29:12the next steps
29:28hi
29:29hi my name is
29:29Carmen Gaddy
29:30and this is my business partner
29:32Yosef Brahani
29:33oh my god
29:36depressing
29:37and we are the co-founders of
29:39the original Tefli
29:44Carmen is a very passionate woman
29:47I don't know why I've been in such a field
29:49very dedicated
29:51I think it's because they're all watching us
29:54and through Tefli
29:55found a common destiny
29:58and it's a wonderful thing to share
30:04coming to the Dane
30:06yeah it's a wonderful opportunity
30:07for Tefli
30:08as well as for us
30:10okay my brother
30:11yes
30:12okay
30:12I feel a little bit nervous
30:14but I've prayed
30:16and I just
30:16know God is with me
30:17so
30:18yeah
30:28hello dragons
30:29hello dragons
30:30my name is Carmen Gaddy
30:32my name is Yosef Brahani
30:34and we are the founders of
30:36the original Tefli
30:38we are here to look for a strategic partnership
30:41as well as an investment ask
30:44of £100,000
30:45for 2.5%
30:47of our plant-based Tef drink company
30:51I'm a proud son of Ethiopia
30:54we've been growing Tef for thousands of years
30:57Tef is a temple for for Ethiopia
31:00it is rich in protein
31:02fibre
31:04and it's a gluten free naturally
31:06it's a vegan friendly
31:08it's an amazing product
31:10the original Tefli
31:11is on a mission
31:13to revolutionise
31:14and disrupt
31:15the plant-based drink market
31:18we have four amazing flavours
31:20we have the original
31:22which has no added sugar
31:24and will appeal to health conscious consumers
31:27we have the barrister
31:29which would be great in a creamy cappuccino
31:32or a Tef latte
31:34we have the Tefli Plus
31:36which has got a hint of vanilla
31:38for a little bit of indulgence
31:40and we have the chocolate
31:41for a guilt free pleasure
31:43as we speak
31:44the original Tefli product
31:46is going through a production line
31:48in one of the major gluten free sites in the UK
31:52today we are getting ready to launch
31:56and preparing ourselves to launch
31:58with Ocado
31:59with V-Bytes
32:00and with Sinki
32:01and we are in active negotiations now
32:05with Costco
32:05and Morrisons
32:07to date
32:09we have almost raised
32:11nearly £2 million
32:13but we also have interest
32:15to expand later down this year
32:18to India
32:19and
32:20yes
32:21and we hope that you
32:23would try our products
32:25and I hope you like them
32:26as much as we do
32:26thank you
32:27thank you for listening
32:28thank you
32:29yes please
32:29okay
32:31a range of dairy free drinks
32:34made from Tef
32:35a crop grown in East Africa
32:37is the proposition
32:39from Carmen Gaddy
32:40and Josef Brahani
32:42it's up for me
32:43yes
32:43great thank you
32:44it's all labelled nicely
32:46the duo
32:47are seeking £100,000
32:49oh it's powder
32:50oh so there's nothing inside
32:53I'm sorry
32:53I was like
32:54oh that's interesting
32:55these are prototypes
32:57in return
32:58for a 2.5% share
33:00in their company
33:02right let me just put that down
33:04so it doesn't go all over me
33:06a plant based
33:08Deborah Meaden
33:09is first to find out more
33:15thank you very much
33:16so I have never heard
33:18of Tef
33:20what is it
33:22Tef is
33:25Ethiopian
33:26grain
33:27that has been here
33:28for almost
33:30thousands of years
33:31Tef is
33:32so is it a wheat
33:33is it a grass
33:33it's a grass
33:34it's a grass
33:35it's a grass
33:35it's a grass
33:36okay lovely
33:37so
33:39you've raised
33:40£2 million already
33:41now
33:41that's quite a stunner
33:43for your pre-revenue
33:44you haven't sold any yet
33:46even this is a prototype
33:47so how did you raise
33:50£2 million
33:50and from where
33:52so we went to Angel Investors
33:54and we've had
33:54significant traction
33:56but there was one
33:57who was
33:58who really aligned
33:59with our values
34:01and our purpose
34:02and this is why we said
34:04we would like
34:04like a strategic partnership
34:06because
34:07we would want someone
34:08to understand
34:09that it's not just
34:10about the product
34:11but it's about
34:12supporting agriculture
34:13solar irrigation
34:15ethical farming
34:16you know
34:17supporting communities
34:18and how much
34:20how much did they put in
34:21that one person
34:22it's a company
34:24it's a company
34:24yeah
34:25it's a company
34:26they put in
34:26£2 million
34:27we're in the
34:28we're in the final
34:29the final
34:29we're at 90% now
34:31with raising the funding
34:33capital
34:33so they pledged it
34:35they haven't actually
34:36handed the money over yet
34:37no
34:37no
34:41Carmen and Yosef
34:42yes
34:43hi
34:43pleased to meet you
34:44good to meet you
34:45I just want to
34:47quickly cover off
34:48the people that
34:49are saying
34:49they're going to
34:50give you £2 million
34:50yeah
34:51what equity
34:52are you negotiating
34:53with them
34:547.9%
34:56for £2 million
34:58yes
34:58so how have you
34:59managed to get
35:00a £25 million
35:02valuation
35:03with a brand
35:04and a box
35:04based on
35:06the plant based
35:07drink market
35:08right now
35:09the growth
35:10is 7.5%
35:12in the UK
35:13alone
35:13and 13.5%
35:15worldwide
35:16by 20%
35:16but why have they
35:17done that with you
35:18why
35:18I mean
35:19by the grace of God
35:22don't take this
35:23the wrong way
35:23but
35:23no we understand
35:24it's made me
35:25highly sceptical
35:26straight away
35:27okay
35:27that you've been able
35:28to
35:28unless there's something
35:29I'm missing
35:30and that's what
35:31I want to extract
35:32if it's possible
35:32no
35:33no it's fine
35:33what is it
35:35that has enabled
35:36you to get
35:37a £2 million
35:38potential investment
35:39at a valuation
35:40of £25 million
35:41for a business
35:42that yet doesn't exist
35:43the founders
35:45explained
35:45that we don't
35:46we don't necessarily
35:47just invest
35:48in a product
35:49but we invest
35:50in the people
35:51and
35:52who we are
35:53you know
35:54we work together
35:55we're strong together
35:56and we are driven
35:58together
35:59so tell me about
36:00what have you done
36:01before this
36:02so
36:03I have
36:05a coffee shop
36:05business
36:05and
36:07I have
36:08a maintenance
36:09and logistics
36:10company
36:11small company
36:12but
36:13in our restaurant
36:13we do serve
36:14injera
36:15injera you get it
36:16from TEF
36:17so that's what
36:18we were doing
36:19and Carmen
36:20you're
36:20I'm a nurse
36:21by background
36:22I completed my nursing
36:24I did my masters
36:25and then I went into
36:26opening in
36:27a home care company
36:28which cares for
36:29individuals with
36:30end of life
36:32cancer
36:33learning disabilities
36:34mental health
36:36and the two of you
36:37come together
36:38how did that happen
36:39I sadly lost my mum
36:40in 2023
36:43and I'd gone to
36:44the funeral home
36:45and I came out
36:46with my brother
36:47and I just said
36:48I can't go home
36:49right now
36:49I'm not able
36:50so he said
36:51let's just go
36:52for a coffee
36:52and we went into
36:53the coffee shop
36:54which was two doors
36:55down
36:56and I couldn't find
36:57anywhere to have
36:58the work
36:58for my mother
37:00and
37:00Joseph had overheard
37:02me saying this
37:02and he said
37:03listen
37:03just have my coffee shop
37:05and then he served
37:06us injera
37:07so we got talking
37:08about injera
37:09how good it was
37:10and the iron
37:11and I just said
37:11oh you know
37:12like as a passing comment
37:13I was like
37:13we could make this
37:14into probiotic drinks
37:15and then we sat down
37:16and we put our heads
37:17together
37:17and we said
37:17let's try a plant-based
37:19milk alternative
37:20okay
37:21you seem to have
37:22come alive
37:22Carmen now
37:24because I was nervous
37:25I was so nervous
37:27I forget your people
37:29I don't know why you're nervous
37:29to raise two million
37:30you must have
37:30some sort of superpower
37:31because I think
37:32that's amazing
37:32at that valuation
37:33can I ask my last question
37:34what happens
37:35if that investment
37:36doesn't happen
37:37what will you do
37:38we've brought it
37:39as far as this
37:40you know
37:41and I know
37:41my mum had also
37:42left me some money
37:43so I would be willing
37:44to invest everything
37:46that I have into this
37:47because everybody's loved it
37:48everybody loved the taste
37:49it won't stop you
37:51it won't stop you
37:52it won't stop you
37:52it won't stop you
37:52it won't stop you
37:52it won't stop you
37:53it won't stop you
37:53it won't stop you
37:53it won't stop you
37:54thank you
37:56what a beautiful story
37:57and very serendipitous
38:00what I'm about to say
38:01you're not going to like
38:03okay
38:04in my years of investing
38:06I've never in my life
38:07heard of anyone
38:08raising two million pounds
38:10for seven percent
38:11of their business
38:11pre-launch
38:13unless
38:14the founder
38:15has had tremendous
38:17outsized success
38:18in an area
38:20related to it
38:21or in another area
38:22before
38:24so I'm saying that
38:25I'd be extremely cautious
38:27and don't factor in
38:28anyone's words
38:28until the money is in
38:30your bank account
38:30not even when the
38:31contract's signed
38:32when the money's in your
38:33account
38:33because
38:35I don't think
38:36that's going to happen
38:38I've just never seen
38:39that ever in my entire
38:40life ever
38:41so I'm saying that
38:42out of love
38:42thank you
38:43thank you so much
38:44for your advice
38:45and you know
38:46whether it happens
38:47or not
38:48we've been able
38:49to have the grace
38:50to be able to make
38:51such a product
38:51that is
38:52so fantastic
38:54to us
38:55I sense a real
38:57hunger determination
38:59angst and pain
39:00underneath the surface
39:01with you
39:02there's something in you
39:03that's given you
39:04that
39:05that
39:06that steely dog
39:07yes
39:08and I'm not going
39:09to let go of that
39:10and what is that
39:12I think it's
39:14going through
39:17toughness
39:17hard life
39:23struggles
39:24trials
39:24tribulations
39:27but I believe
39:28in what
39:29what we have
39:31it's not
39:31things don't happen
39:33by accident
39:35I don't believe
39:36in coincidence
39:38and
39:40that's the thing
39:40that drives me
39:42no matter what
39:42I put my hand to
39:43I'll make sure
39:44it's turned around
39:46I certainly don't think
39:47you're going to give up
39:49I'll give you that
39:50so
39:51I'd bet on you
39:51as an individual
39:52because of that
39:53determination
39:53I see it in your eyes
39:54but I can't bet on this
39:56business without more
39:57information
39:57I think this is just
39:58too early for me
39:59I just don't have
40:01enough evidence
40:01so
40:02I wish you the best
40:03thank you
40:04and I'll be rooting for you
40:05but I'm going to say
40:05that I'm out
40:06thank you
40:08thank you
40:12Yusuf and Carmen
40:14there's no real
40:15background here
40:16and I also struggle
40:18with the fact that
40:18you've come in
40:19at a four million
40:20pound valuation
40:23it's just
40:24I'll be really candid
40:25it just doesn't
40:26work out
40:26it's just not right
40:29so I'm going to say
40:30that I'm out
40:31thank you
40:32but I really appreciate
40:33you coming in
40:34at least giving it a go
40:36thank you
40:39hi
40:40I think this is
40:41where I'm at with it
40:42I do just resonate
40:44with what Stephen
40:45and Peter are saying
40:45it is just quite
40:46an early investment
40:48but you're clearly
40:50incredible entrepreneurs
40:51and you've clearly
40:51got this incredible
40:53fight in both of you
40:54and I think your story
40:56is amazing
40:57but for me
40:58today
40:59it's not an investment
41:00so I am out
41:01I wish you best of luck
41:03thank you so much
41:08Carmen and Yusuf
41:11this is a personal mission
41:14for the two of you
41:18and I respect that
41:21but you've not convinced me
41:24that this is a business
41:26where I may even
41:28get my money back
41:30and for that reason
41:31I'm out
41:33thank you
41:39so go on guys
41:41I am plant based
41:44so why would I choose this
41:46over my preferred
41:47which is oat milk
41:49why should I switch
41:51now's your moment
41:54because it's gluten free
41:55I'm not gluten intolerant
41:57all I'm bothered about
41:57is plant based
41:59so simply
42:00if you compare it
42:01like for like
42:03you got better protein
42:05and as well
42:06there is no taste
42:07that's going to live
42:08on a mouse
42:09after you test it
42:10so Teff naturally
42:12is
42:13it doesn't have any taste
42:14so
42:15it does
42:16and
42:17it's actually got
42:18quite a strong taste
42:20that's the bit
42:20you can't tell me
42:21because I've tasted it
42:22it definitely has taste
42:23it has taste
42:24it has taste
42:25quite a lot
42:26the
42:27the other thing
42:29oats
42:30are just oats
42:31we are a story
42:32we are a culture
42:34we are a heritage
42:35we are supporting
42:37ethical
42:38and sustainability
42:40it's a movement
42:41not just
42:42a plant
42:42drink
42:43now and
42:44listen
42:45I understand all of that
42:46but I promise you
42:47there's a load of oak brands
42:48out there
42:48who say exactly
42:49the same thing
42:51so here's the issue
42:52for me
42:53I don't know
42:54I suspect
42:55you're on to something
42:57so I think you might
42:58have some new market
43:00however
43:00I think you're going to
43:02struggle to change
43:03people who are really
43:04settled into their
43:05plant based drink
43:06I prefer oat
43:07now that's not
43:08I don't mean to say
43:09that's any better or worse
43:10that's just that
43:11I prefer oat
43:12so I'm afraid
43:14I won't be investing
43:15I'm out
43:16it's fine
43:17thank you
43:17thank you
43:18thank you
43:18thank you
43:20and good luck
43:21nice to meet you
43:25unfortunately for Carmen
43:26and Yosef
43:27they must leave
43:28empty handed
43:32but despite their
43:33failure to clinch a deal
43:35it's okay
43:36the duo
43:37remain resolute
43:39we will make it anyway
43:42I'm a little bit
43:43disappointed
43:44but the positives are
43:46they complement us a lot
43:48on who we are as people
43:49at the end of the day
43:52nothing's going to stop us
44:08my name is Gulshan Vado
44:09and I am from
44:09Solihall West Midlands
44:11exciting
44:13let's do this
44:14look up Nick
44:14we are a global movement
44:16empowering women and girls
44:18across the world
44:19so they can take back
44:20control of their own safety
44:21and stay safe
44:21wherever they may be
44:22who do they want
44:24all of them
44:25we would absolutely love
44:27either Debra or Jenna
44:28to join our mission
44:29because we are an
44:30all-female organisation
44:33Freddie?
44:35but equally
44:36one of the gentlemen
44:37would be amazing too
44:47hello dragons
44:48my name is Gulshan Bano
44:49and I am founder of
44:50Strike Back Self Defence for Women
44:51I am here today
44:53looking for a £25,000 investment
44:55in return for a 10% equity
44:56in my business
44:58after being subjected
44:59to violence and attacks
45:00whilst working as a pharmacist
45:01I started to learn
45:02self-defence skills
45:02so I could take back
45:03control of my own safety
45:05and what started
45:06as a very personal journey
45:07has now grown
45:08into a global mission
45:10today
45:10Strike Back Self Defence
45:11teaches women and girls
45:13practical life-saving skills
45:14across the world
45:15we're not a martial art
45:17and we're not a sports-based system
45:18we are a mission-driven
45:20global movement
45:20teaching for real-life scenarios
45:22women and girls face
45:24here in the UK
45:25one woman is killed
45:27every three days
45:28and 3,000 women
45:29are subjected to violence
45:30every single day
45:31in just 11 months
45:33since our launch
45:34we have qualified
45:3528 instructors
45:36and launched
45:3712 franchises
45:37and generated a turnover
45:39of over £83,000
45:42we are already active
45:44across the UK
45:45Ireland
45:46Belgium
45:47and Australia
45:48our mission is bold
45:50and global
45:50we want to place
45:52a female self-defence instructor
45:53in every major town
45:55and city
45:55across the world
45:56thank you
45:57what I'd like to do now
45:59is invite
46:01my co-instructor Hannah
46:02to demo
46:03one of the most common attacks
46:04that women face
46:05this is something
46:06that happened personally
46:07to me
46:07and that's a hair pull
46:09or a pull from behind
46:10possibly taking you
46:11to the ground
46:12we teach a lot
46:13to girls and women
46:14how to be able
46:15to take control
46:15of the situation
46:16before you go to the ground
46:17so you can get away
46:18and escape
46:18that's what we're going to do
46:22when you're ready Hannah
46:24hey come out
46:25get off me
46:26back away from me
46:28leave me alone
46:32it's simple
46:33it's effective
46:34and it's quick
46:35Jenna
46:36I would love you
46:36to come and have a go
46:37just to see
46:38how simple
46:39and easy this is
46:40and it's available
46:41and everybody can do it
46:42no definitely
46:45self-defence classes
46:46for women
46:47with the potential
46:48to be franchised
46:50more widely
46:50are the offering
46:52from Gulshan Bano
46:53so I'm going to invite you
46:54to come forward
46:54and you're going to use
46:56the heel of your palm
46:57to strike the shield
46:59this on the street
47:00works very very easily
47:02yeah
47:04Gulshan is seeking
47:05£25,000
47:06big breath in
47:08let's go
47:10nice
47:11and again
47:12let's go for three
47:12awesome
47:14and one more
47:15in return
47:16in return
47:17for a 10% share
47:18in her business
47:19I thought I had
47:20a more powerful punch
47:20to be honest
47:21that was powerful
47:22Jenna Meek
47:24might have already
47:25packed a punch
47:26thank you
47:27thank you
47:27thank you
47:28but will Gulshan's business
47:30prove a knockout
47:31amongst the dragons
47:38you've definitely
47:38identified a problem
47:40yes
47:41and
47:43just tell us
47:44a little bit
47:44about your journey
47:46so I
47:47I was a pharmacist
47:48went to medical school
47:49first
47:49then went to
47:50want to do pharmacy
47:50but during my experience
47:52as a pharmacist
47:53I've been followed
47:54back to my car
47:55I've been attacked
47:56in a car park
47:56I've been hauled
47:58over the counter
47:58at work
47:59in a big chain pharmacy
48:01I'm a petite woman
48:02I'm five foot
48:03and I think
48:04often people
48:05perceive you
48:06as an easy target
48:06and we got to a point
48:08where
48:08after one of the
48:10most serious attacks
48:10that I thought
48:11I'm not going to be
48:12so lucky next time
48:13and I need to learn
48:13some skills
48:14to keep me safe
48:15and that's when
48:15I started learning
48:16self defence skills
48:18so
48:18you launched this
48:1911 months ago
48:20as the franchise
48:22and certification model
48:23yes
48:23so
48:24the business
48:25you're pitching today
48:26is
48:26is a franchise
48:27is the franchise
48:28yes
48:28so can you just
48:29tell us
48:30how that franchise
48:31works
48:32so the franchise model
48:33is
48:35ladies come to us
48:35who are interested
48:36in becoming instructors
48:37they join us
48:39and as a franchise
48:40they get the
48:40Stripeback brand
48:41and the business
48:42in a box
48:42Hannah is one
48:44of our franchisees
48:45so they pay a franchise fee
48:47I train them
48:48as instructors
48:48and then they go off
48:50and teach
48:51using the brand
48:52right
48:52so your income
48:54off that franchise
48:54is what I'm interested in
48:56up to now
48:56the 12 franchises
48:57we have
48:58have been sold
48:59on an average
49:00of around
49:00three and a half thousand pounds
49:02right
49:02our current price now
49:04just as we're moving on
49:05scaling
49:06is fifteen thousand pounds
49:07for a franchise
49:09wow
49:09it's quite
49:10quite punchy
49:11fifteen thousand pounds
49:12for a franchise
49:14so as a franchisee
49:16how much do you estimate
49:18that I would make a year
49:19a franchisee that runs
49:21for example
49:22four classes a week
49:23yep
49:23your revenue
49:24can be anything
49:25from 4k
49:26to 5k
49:27a month
49:28so you're saying
49:29that
49:30I would make
49:31fifty thousand a year
49:33yeah
49:33and probably
49:34my overheads
49:36will be
49:36ten thousand a year
49:38yep
49:38and you want me
49:40to pay fifteen thousand
49:41up front
49:42yep
49:42so I would actually
49:44be doing a lot of it
49:44for
49:45not for charity
49:46but pro bono
49:48so our revenue model
49:49for instructors
49:50that are qualified
49:51and how they earn money
49:52is
49:53it's huge
49:54so we teach within schools
49:55we teach well-being days
49:56we teach one-to-ones
49:57we teach community groups
49:58we teach in corporates
50:00we teach at universities
50:01we teach in colleges
50:02so there's a huge revenue
50:03plus their own classes
50:07Goldshire
50:08yes
50:08thank you
50:09really important work
50:10that you're doing
50:11thank you
50:11well done and congratulations
50:12thank you
50:14are you profitable
50:15at the moment
50:15we're very profitable
50:16at the moment
50:17have you given the numbers yet
50:18yeah 83,000 turnover
50:1983,000 turnover
50:20and the profit
50:21so my
50:22apologies my brain fog
50:23isn't great
50:24so
50:25total from June
50:26last year to now
50:28was 83,950
50:32and our net profit
50:33was 15,801
50:35but this is based
50:37on the figures
50:37where our franchises
50:39were around
50:40three and a half thousand pounds
50:41not on the new price point
50:42where we're going
50:43and what are you
50:43forecasting for this year
50:44for this year
50:46we would like
50:46to get
50:47we'd like to double
50:48our franchises
50:49and we're going in now
50:50at the higher price point
50:51and one of the things
50:52that came back to us
50:53again and again
50:54is your franchise
50:55at 15,000
50:56is too cheap
50:57really?
50:58really
50:58three consultancy agencies
51:01said you should be
51:01pitching more
51:02around the 25 mark
51:04about 25?
51:05yeah
51:07have you asked
51:08Hannah
51:08if she'd appeared
51:0915,000?
51:10so this is where
51:11it does change
51:12Hannah came in
51:14at a lower price
51:16and our price point
51:17now for our certification
51:18so we have a certification model
51:19not just the franchise
51:20the certification model
51:21is women
51:22that are maybe
51:23currently running a business
51:24or they run a yoga studio
51:25or they have something
51:25they do at the moment
51:26but they want to add
51:27self-defense into it
51:28so they come along
51:29and they get qualified
51:30and certified
51:30and then they go off
51:32and teach under their own name
51:33and their own brand
51:33and that's priced
51:35around three and a half thousand pounds
51:36so the people
51:37that are currently interested
51:38in the franchise
51:39it's a slightly different
51:41investor model
51:41at the 15,000
51:44okay
51:45I can see your purpose
51:47I can see your mission
51:48and I almost want to say
51:49like
51:49have you just increased
51:50that to 15,000
51:51because you knew
51:52you were coming on
51:53Dragon's Den
51:53and you knew
51:54you were going to get grilled
51:54about making this
51:55proper business
51:56no no not at all
51:56not at all
51:57we will attract
51:58different people
52:00we've kept the low price
52:01for the certified
52:03instructors
52:03for those women
52:04that don't have that revenue
52:06and don't want to run it
52:07as a hugely serious business
52:09but want to run it
52:10on part time
52:11they pay the three and a half thousand
52:12pounds for a certification
52:13and they're done
52:14and they can go
52:15and earn that money
52:16the franchise
52:17in terms of the brand
52:18is for
52:20it's a different client
52:21it's a different
52:22kind of woman
52:23or a business woman
52:24that we're attracting now
52:25that wants to scale
52:26and grow this
52:27yeah
52:28but I think
52:29this will be
52:29a massive barrier
52:31to unleashing your purpose
52:33because
52:33I don't know anyone
52:34that's got
52:3515,000 pounds
52:36sat around
52:36to do something like this
52:37are you willing to change this
52:39are you really fixed
52:40on this
52:41financial model
52:42no 100% willing to change
52:44okay
52:44it was never to price out
52:46the people we really needed
52:48and that's where
52:49I guess the certification model
52:50does come in
52:51because that price point
52:52is there for them
52:53and that's why
52:54I think your model
52:55is broken
52:56because you're going to
52:57lose people
52:58at the certification point
52:59and then you're not
53:00going to capitalise
53:01off them
53:01to actually come back
53:02into the business
53:03so I think
53:03a day in a room
53:05you can fix this
53:06okay
53:06this is not the issue
53:08okay
53:08it's simple
53:10do you know what I mean
53:11that is a simple fix
53:12so like
53:13my question would be
53:14if I was an investor
53:16and I started tomorrow
53:17what is your current barrier
53:19and what would you want
53:20my actual help from
53:21I would want your help
53:23to help us manage
53:26how we are scaling
53:27this is still me by myself
53:29Jen and I'll hold my hand
53:29out and say
53:30I'm not the best business person
53:32in the world
53:33I'm a pharmacist
53:34and I'm a woman with a passion
53:36but what I do believe
53:37is in the mission
53:38and why this needs to be
53:40every female across the world
53:42needs to have some basic skills
53:43it's as simple as that
53:47Golsham
53:48I think what you're doing
53:48is incredibly important
53:51but I think you need someone
53:52who has experience
53:54scaling a franchise model
53:56but you actually don't need
53:57an investor to get that experience
53:58and there's a lot of great people
54:00out there
54:01who would be willing
54:01to support a mission-driven business
54:03who have that experience
54:04scaling a franchise model
54:06but I don't have that experience
54:08so I'm going to say them out
54:09but I wish you the very best
54:14Golsham
54:18you've presented so well
54:19honestly your energy
54:21is great
54:25but this isn't an investment-led business
54:28because I think
54:30you will find
54:31that an investor
54:32will want to exploit the business
54:34to make money
54:35as opposed to
54:36perhaps
54:38maybe even philanthropically
54:40investing in this
54:41to support it
54:43to get it going
54:44to get this movement
54:45to do exactly
54:46what you're trying to achieve
54:48rather than
54:49how much money
54:50did we make this quarter
54:51and how much dividend
54:53can I take out
54:53because I think
54:55that could stifle
54:56the growth
54:57and the movement
54:57you're trying to achieve
54:59I think all of this money
55:01that you're going to generate
55:02needs to be reinvested
55:04continuously
55:05which ultimately means
55:07that an investor
55:08can't ever get a return
55:09on their investment
55:10if they were to invest
55:13and for that reason
55:14sadly I'm out
55:15thank you
55:21I love your passion
55:24but as a business
55:25this is your journey
55:28I don't really think
55:30you need a dragon
55:32because an investor
55:33as has already been said
55:35investor wants to make
55:36a return on their investment
55:37you have a different mission
55:39and you've got to weigh that up
55:41you know
55:42okay
55:42so I'm going to wish you
55:44all the best
55:45but today
55:46this is not investable
55:47and I'm out
55:48thank you
55:49thank you so much
55:55I'm sat here
55:55getting incredibly annoyed
55:57at everyone speaking
55:58we're just getting
55:59labelled as an investor
56:01with like
56:02we're all the same
56:02I could not care less
56:05I'll get my money back
56:06because I know exactly
56:07how to build a business
56:08but I know exactly
56:09how to build a business
56:10it's got a purpose
56:11oh my god
56:12it's where I absolutely
56:14thrive
56:15like
56:15it's what wakes me up
56:17I'm not worried about
56:18when I'm going to get
56:18my money back
56:19worrying about when
56:20we've done our mission
56:21on that business
56:22that's all I care about
56:24like
56:24you do that well
56:25with a good business mind
56:27the money just comes
56:30so I would love
56:31to join you on this
56:34so I would love
56:35to give you all of the money
56:36and for the 10%
56:38you asked for
56:38because I believe in you
56:40and I believe in the mission
56:41and I think you're amazing
56:43thank you
56:44thank you
56:47I'm so pleased
56:48me too
56:49you know
56:53the reason I was
56:53sitting here
56:54quietly
56:55I was thinking
56:55there is a perfect
56:56partner for you here
56:58and I was sitting here
56:59thinking
56:59if you hadn't made
57:00the offer Jenna
57:00I probably would have
57:02but I think
57:02actually
57:03Jenna's a better
57:04partner for you
57:04so you know
57:05what I'm going to say
57:06don't you
57:06because you know
57:08you've got
57:09exactly who you need
57:10and you should be
57:11delighted
57:12that's a great offer
57:13so I won't be investing
57:14I've never been so happy
57:16not to invest
57:16thank you
57:18I'm out
57:20thank you so much
57:21I am beyond
57:23thrilled
57:23Jenna
57:24thank you so so much
57:26are you accepting the offer
57:27I completely accepted the offer
57:31thank you
57:32thank you so much
57:34well done
57:34thank you
57:35and that France right
57:36was pretty awesome
57:36thank you so much
57:37thank you
57:38thank you
57:40Gulshan has done it
57:44she leaves the den
57:45with £25,000
57:50having become the beneficiary
57:53of Jenna Meek's
57:54first ever den deal
57:56go change the world
57:57gonna go change the world
57:58it's amazing
58:00do you know
58:01what I love about that
58:02I go about the world
58:04going profit
58:05isn't just cash
58:06it's the outcome
58:08that you want
58:08from a business
58:09that's all I care about
58:11that's all I care about
58:22next time
58:24welcome back Gary
58:25it's great to have you
58:26next to me
58:27told myself
58:27I would not get my stuff
58:28thank you
58:30thank you lord
58:31it's like my trip
58:32to Blackpool
58:33in 1985
58:34Swish is a compact
58:36device
58:36that cleans your balls
58:38in seconds
58:38I would love to work
58:39with you too
58:40the energy is just
58:42amazing
58:42I just think that's wrong
58:43yours is too
58:44ours is better
58:47I don't know what to say
58:50you're better
58:50not even though
58:50not even though
59:17you're better
59:18because
59:18I don't know what I do
59:18to meet yourimmers
59:18and they're fine