00:09Let us today talk about a great name from Pakistan who has made a mark in the world of literature, radio and television.
00:18I have the status of a Rohani elder
00:20Ashwak Ahmed is a personality whose journey began from the depths of writing and reached the heights of romanticism.
00:29Let us see how this restless soul of his finally came to an end.
00:34Now before talking about his vast literary journey, let us take a look at this interesting call of his which
00:39He said about his wife Bano Kuchsia
00:42Isn't it amazing that a person is so aware of his shortcomings and restless nature and perhaps
00:47This fundamental reason forced him to seek balance in life.
00:51So let us start from the beginning and see where and how the foundation of such a great project was laid.
00:57Born in 1925 into a traditional Pashtun family in British India, Ashwak Haimat's educational journey was unlike any ordinary one.
01:07Talib was not at all like Ilm
01:09Starting from Multan and then Lahore, their story goes straight to Rome, Grenoble and finally New York.
01:17reached
01:17Guess what, combining Eastern traditions with the latest literary and broadcast training from Europe and America, this powerful
01:27The combination itself gave his thinking a universal legacy.
01:31After these worldly journeys, there is a return to Lahore and here a literary partnership is formed which will always remain.
01:38became part of the date for
01:40He met Bano Qudsia during his Urdu Masters at Government College, Lahore. They were not only close friends but also friends.
01:47We became the journey, but respect became the foundation of their relationship.
01:51Actually, Bano Qudsia was not given the maximum opportunity to publish her very first story by Khosla Ashwak Ahmed.
01:59And later, these two together became the complete identity of Urdu literature.
02:03So the question is how did his high education and influential connections make him the uncrowned king of Urdu fiction?
02:11made
02:12If we look at his literary work, it is really surprising.
02:17In just a short span of twenty years, his pen went from the sweet smell of soil and rural stories.
02:25Reached the depths of Sufism and spirituality
02:29From the simple ground realities of 1955 to 1975, this Rohani journey seems no less than a miracle.
02:37And what happened in 1955?
02:41A story about him was published which took him to the heights of fame overnight.
02:47Gadaria
02:48In this writing, he tried a completely new experiment.
02:51The lively village life and everyday Punjabi colloquialisms are presented in a very funny way with a serious Urdu touch.
02:59made
02:59This was truly a unique and refreshing experience for the readers.
03:04After convincing people of the power of the pen, he turned to a medium which was accessible to every home and every person at that time.
03:12Every village had radio.
03:14Check out these interesting compensations here
03:17On one hand, there is his famous story Gadaria which is a masterpiece of high literature and on the other hand, there is his historical story of 1962
03:27Radio Broadcast Talkin Shah
03:28The difference is very visible. He felt that instead of being limited to purely literary circles, the general
03:36One should connect with the people and educate them socially.
03:39Through Talkin Shah's humorous and eloquent style, he successfully captured the hearts of the people.
03:45And can we imagine how successful this radio experiment was?
03:51Talkin Shah became such a hit on Radio Pakistan that the programme ran continuously for more than 30 years.
03:58kept going
03:59Just imagine, an entire generation has been brought up listening to his voice and his messages.
04:05Well, it is also true that not every experiment is always successful.
04:09In 1968, he wrote and directed a film titled Dhoop Aur Saya.
04:14It failed miserably at the box office.
04:17But Ashwak Emad always remained firm on this point
04:20Which film's ideas were far ahead of its time?
04:23And this was actually a glimpse of that parallel cinema.
04:26Which later became very popular in India.
04:28When the big screen didn't work out
04:31So he stopped doing TV.
04:33And from here a new chapter of his spiritual journey began.
04:38TV proved to be a great canvas for his expressions.
04:42His serials on P TV like Ek Mehbbat Souf Sane
04:47Parrot Story and Uchhe Burj Lahore De
04:49All these are still considered undisputed classics.
04:53The lifeblood of these dramas was their confrontations.
04:55who were so wicked in ordinary human life and the morals of the Mashriqi
04:59that every viewer considered it his own story.
05:03But the thing that gave him the status of a spiritual leader more than an ordinary scholar
05:09That was his Fakhri program, Zavia.
05:12This was no ordinary talk show.
05:14In this he would narrate the funny incidents of everyday life.
05:17And through those simple stories, he would solve the big problems of life, morality, Sufism and human psychology.
05:25He used television not just for entertainment but to open the eyes of the inner world.
05:32Now we come to the last part of this great journey, a cultural legacy that will live forever.
05:40Apart from all his creative achievements, he also headed the Urdu Science Board for about 29 years and was a Vizarat Tali.
05:48I also worked as Mushir
05:50Although he passed away in 2004, due to his outstanding services, he was awarded the highest civil service in Pakistan.
05:59Awarded Pride of Performance and Sitare-e-Imtiaz
06:03These awards were a small recognition of his continuous hard work and now after this entire journey
06:10When we see him transform from a restless storyteller to a great Rohani philosopher, a very important question arises before us.
06:16comes
06:17Can we replicate the beauty with which he combined the knowledge of Sufism and common human psyche in today's society?
06:23In a life full of hustle and bustle and troubles, this is definitely a question that can change life.
06:30A new and better look
06:49Jhaal
Comments