[Melodie] Hey guys this is Melodie from Business Online, and we are going to be talking to Bryan Jennewein from infoGROUP . He is the guy that generously gave me my iPod Touch yesterday. They had a Twitter contest, so I invited him over to participate in a Business Online Social Media Lab to see what else they could do to enhance their already excellent Social Media Campaign. So here is Bryan, he is actually the one holding the camera, so we are going to do a little musical chairs and switch over to him so. Hey Bryan, how are you doing today? [Bryan] Hi. Good good. Thank you so much Melodie. [Melodie] So tell us little bit about what you learned at the Social Media Lab and how you are going to applying it to what you guys are already doing. [Bryan] I met with Michael. Super sharp guy. I was very impressed and he actually showed me a bit about what Business OnLine has been doing with your blog, your Search Optimization blog which was kind of fun because I got to compare that with StormDog Small Business Marketing Blog, and we started trading tips back and forth a little bit. He gave us some great tips just freebies in the Lab, which I thought was awesome because you know usually these Labs are kind of bait you know but he was really just upfront and honest and said great, here is a breath of what we do, what do you want to do and zero in on and focus on? And I said you know gosh here is our blog. What can you tell us and he said real quick right of the bat you know there is a lot you can do with header and footer navigation to subtly and thoughtfully promote some of your family of companies, some of products and services and here is how saw it on the NFL’s website, here is how we see it on our website, and I thought these are great tips. He gave some ideas for when he called four star simple messaging you know for our campaigns that we are doing. He said keeping the message simple, keeping expectations, managing expectations for your users and then he was telling me more about what you guys do for 101 Labs ...
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